what is the life time value of customers, and how can marketers maximize it
TRANSCRIPT
MAXIMISING CUSTOMER LIFE TIME VALUE….HOW??
a
Marketing is the act of attracting
PROFITABLE customers
a
Who are profitable customers?
Who are profitable customers?
a
A profitable customer is a
person that over time yields a
revenue stream exceeding by an
acceptable amount the
company’s cost stream for
attracting, selling and serving that
customer.
The net present of the stream of future profits
expected over the customers lifetime purchases
Customer Life Time Value
a
Customer Profitability Analysis
a
Measuring CLV
a
Disclaimer
Created by Palak Goyal, IIT Kharagpur during an internship by Prof. Sameer Mathur, IIM Lucknow
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