Customers are on the web - marketers need to be there too.

Agenda

• What happens in the world of the customer

• How should we plan our marketing

• What to do next?

Buying went to web.

Search for information went

to web.

4 trends that we need to understand

Self-educating buyer

Before everybody did not have

access to information.

Now everybody has the access to

information.

Salesman had the power

Now customer has

the power

Salesman had all the info

Google has all the info

Before we purchase

Now we subscribe

Before customer was alert

Now the salesman on

alert

If something was not happened to you it does not mean that it wont happen to you in the future.

What is the profile and attitude of modern sales man?

ABCAlways be closing

ABHAlways be helping

Salesman now!

Motivated Analytic Creative Sharp

Helpfull

We are on a radar!

It’s all about the traffic and conversion