multi-lingual multi-site seo tips
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SMX Toronto 2010
INTERACTIVE STRATEGY- 55 AV. MONT-ROYAL W., SUITE 999, MONTREAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM
Multi-Lingual Multi-Site SEO Tips
AGENDA
> 3 Scenarios if you plan to do International SEO> Differences in Google Results for:
- Google.ca English- Google.com International (Canada, UK, etc…)- Google.com US
> Adsense/Revenue Opportunities in French & Spanish
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3 UNIQUE SCENARIOS, FROM BEST TO WORST
> Create separate websites with country specific ccTLDs and country specific content – eg: MyBrand.co.uk
> Create subdomains on your main site to host country/language
specific content – eg: uk.MyBrand.com
> Create subfolders on your main domain to host country/language
specific content – eg: MyBrand.com/uk
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GOOGLE.CA - ENGLISH
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GOOGLE.COM – INTERNATIONAL IN CANADA
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GOOGLE.COM – INTERNATIONAL IN THE UK
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GOOGLE.COM - US
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GOOGLE.COM: INTERNATIONAL VS US
> Since early 2008, Google.com international ≠ Google.com US
> Canada, UK, Australia, Denmark, France (name it!) is considered
“international”
> Most important ranking factor: Geolocation of backlink profile
> Other important factors: Hosting location, physical addresses listed on site, text about the country, Google local listing,
TLD, canonical tag, GWT geo
> Use the query &gl=us to see identical Google.com US results outside of the US (besides that new big brick of 10 local
listings)INTERACTIVE STRATEGY – NVISOLUTIONS.COM
ADSENSE / REVENUE OPPORTUNITIES
> Quick story about a friend of mine who developed a
trilingual site- Published ~1000 articles on a new French subdomain
- Published ~1000 articles on a new English domain
- Published ~1000 articles on a new Spanish subdomain
> The bottom-line in terms of Adsense revenue is stunning:- French subdomain earns an average of 50$/day
- Spanish subdomain earns an average of 6$/day
- English main domain earns an average of 3$/day
> Conclusion: language & quantity of available content matter
much
more than your SEO skills when you go International. Think
of the US
5-6 years ago, but with today’s algorithms ;)
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THANKS / MERCI !
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