Multi-Platform Services Guide October 2013

Phase One

Create brandawareness

Drive installsDisplay

Facebook

Mobile

Video

Google

Impressions

CTR

Conversions

VTR

Goals Platform Metrics

Strategy – Phase One

• Run Display, Google and Video ads in order to build up brand awareness and drive installs.

• Run Facebook Like ads, Page Post Photo ads and Sponsored story Like to build fan base

• Creating a bank of users that showed interest in the client’s product via all platforms traffic (except mobile).

• Optional: Run mobile burst campaign in order to increase App ranking in all OS.

Phase Two

Drive installs Video

Display

Facebook

Mobile

Google

Conversions

Goals Platform Metrics

Strategy – Phase two

• Analyze the results of each targeting profile & optimize accordingly.

• Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers.

• Optimize Through video platform the right channels in order to reach the highest VTR.

• Run Facebook Page post link ads and Mobile app ads (if Mobile Version available)

• Run Pure CPI campaign on Mobile.

Phase Three

Monetize Display

Facebook

Mobile

Google

Software UsageUser Purchase

Goals Platform Metrics

Strategy – Phase three

• Analyze the results of each targeting profile & optimize accordingly.

• Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers.

• Facebook:o Run Facebook Page post link ads and Mobile app ads (if Mobile

Version available) o Use Ybrant’s sophisticated pixels in order to optimize towards

higher quality leads

• Run Pure CPI campaign in Mobile.

Budget Analysis

Nov 2013 Dec 2013 Jan 2014 Feb 2014 March 2014 April 2014 May 2014 June 2014Phase one Phase Two Phase Three

0%

20%

40%

60%

80%

100%

120%

Branding Conversion Monetize

Partnership Model

Clear Responsibilities

Ybrant Responsibilities

Create social strategy, based on clients goals & needs

Efficiently manage all campaigns

Provide creative support

Guide and train partner sales team

Establish facebook “university” sessions

Establish a tailor made SLA

100% media cost transparency

Partner Responsibilities

Inform campaign goals (ROI metrics)

Inform product capabilities and strengths

Inform and improve conversion funnel

Provide report transparency

Provide constant feedbacks

Provide creative freedom

Acknowledge Ybrant’s optimization feedbacks

Thank You