multiplatform journalism: the diversity gaps part 1: sourcing for diversity

Multiplatform journalism sourcing for diversity

@PaulBradshaw onlinejournalismblog.com

Wednesday, 23 October 13

Level 1:Beyond the rolodex


image by Joseph Novak http://www.flickr.com/photos/9408336@N03/8623785709/Wednesday, 23 October 13

http://www.flickr.com/photos/renaissancechambara/3122900531/


image by Ged Carroll ttp://www.flickr.com/photos/renaissancechambara/3122900531/






“Green ink brigade”


“The Twitterati”


“The Commentariat”


“The blogosphere”


“Video from YouTube”


“Image from Facebook”


https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWiWednesday, 23 October 13

https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWi

https://plus.google.com/116988351660148062102/posts/5yWkFYqpNWi

“The usual suspects”


.

image by


2005: “African Americans are producing more content proportionally than white groups”

2005: Wojdynski and Smith: The participatory Web: Demographic predictors of online content creation at the Convergence and Society:The Participatory Web conference at the University of South Carolina, http://pjnet.org/post/1897/


http://www.pewinternet.org/Reports/2009/18--Social-Isolation-and-New-Technology.aspx?r=1




2009: “Internet users are as likely as anyone else to visit with their neighbors in person. Cell phone users, those who use the internet frequently at work, and bloggers are more likely to belong to a local voluntary association”





2011: “Minority Internet users are more than twice as likely as white Internet users to utilize Twitter, and young Internet users are also significantly more likely than older Americans to adopt the still relatively-new social network. For many [it is used] for keeping up with news and giving them a voice on national or local issues they may not have previously perceived they possessed.”

Carrie Brown & Elizabeth Hendrickson, University of Memphis * University of Tennessee 2011, https://online.journalism.utexas.edu/2011/papers/Brown2011.pdf






“Broadband take-up among most EMGs is higher than in the GB population as a whole. The Indian group has the highest levels of broadband penetration, at 82%, compared to 71% of the GB population.”- Ofcom“The internet is accessed less relative to the rest of the population.”- BFI

Ofcom Market Report 2013 http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdfBFI 2013 http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain




http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain

http://www.academia.edu/1482465/Media_Culture_The_social_organisation_of_media_practices_in_contemporary_Britain

“Britain’s ethnic minorities are more likely to be early adopters of, and spend proportionally more on, new technology.”

IPA, 2013 http://www.ipa.co.uk/news/ipa-publishes-report-on-britains-ethnic-minorities#.UmffUpTk4Rw




“Some of those most alienated from mainstream news offerings, such as young Asians, are also exceptionally enthusiastic users of the internet. Among young Asians, 8% regard the internet as their main source of news.” (Ofcom, 2002)

Ofcom, http://www.ofcom.org.uk/static/archive/bsc/pdfs/research/news.pdf




“Talking about what they had for dinner”


Look harder.


Look harder.(You’re a journalist)


What are people likely to say?

• To find someone’s phone number?• To find people who are twins?• To find someone with diabetes?• To find someone out of work?


What are people likely to say?

• “My new mobile number is”• “My twin sister”• “My insulin levels/injection”• “My JSA”• “Another job interview”


Where? (Offline/Online)

• Limit results to one site using site:• Limit to types of pages using inurl:• Limit to exact phrases using quotes• Exclude words/places using minus sign• Limit document types using filetype:



• site:facebook.com/pages• site:linkedin.com/groups• "air safety" -site:ac.uk• “child poverty” site:org.uk



• Bing Maps: find lat/long• Search on Twitter:• geocode:51.527660,-0.102460,15km• Exclude some tweets, e.g. • -RT


Level 2:Beyond Twitter + Facebook


http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.htmlWednesday, 23 October 13

http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.html

http://tywkiwdbi.blogspot.co.uk/2011/09/importance-of-selection-bias-in.html

http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653




http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653Wednesday, 23 October 13



http://gigaom.com/2012/10/12/dark-social-why-measuring-user-engagement-is-even-harder-than-you-think/




inurl:foruminurl:messageboard

intitle:discussion


Google alerts: be alerted to new mentions


"A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist."

Nodocentrism

Ulises Mejias: ‘The Limits of Social Networks for organising the social’


Using online to find offline

• Google Street View• Mentions of places• White pages: phone numbers of local

businesses, residents• People search - Pipl, registers


Putting online what is offline...


Level 3:SEO + SMO as a public service


SEO = Search Engine Optimisation


Leanpub.com/8000holesWednesday, 23 October 13

What are your sources searching for?


SEO check

- Tags for names of people, companies, places, concepts/terms/issues- Does the headline include key name(s)?- Ditto URL?- Category?


SMO = Social Media Optimisation


Provide resources to gather round


Create database using Knight freeDive


Thank you.

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All links at Delicious.com/paulb/mediane13


image by mattedesignhttp://www.flickr.com/photos/33644713@N00/5601650733/


