Multiscreen

Advertising

Multiscreen @ MI2

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics

Multiscreen Specials

September 2018

Multiscreen @ MI3

Digital TouchpointsHigh visibility – any time, any place!

WHY MULTISCREEN?

Getting up On the way to work At work At home in the evening Before going to sleep

MULTISCREEN

Device usage throughout the day: Example

SMARTPHONE

PC/ LAPTOP

TABLET

September 2018

Multiscreen @ MI4

Device UsageVarious devices are used in daily life

WHY MULTISCREEN?

80%of consumers switch

between devices.

40%of online transactions

take place over

various devices.

25%of cross-device

transactions start by

smartphone and

end by computer.

Source: https://www.business2community.com/infographics/marketers-embrace-cross-device-marketing-strategy-infographic-01867288#CDUp4J8mEJhFHYPk.97

70%of consumers use

three or more

devices.

31%of clients, who, at time

of their last purchase,

switched to digital

channels, used various

devices.

67%of people used

various devices in

sequence to make

purchases online.

September 2018

Multiscreen @ MI5

Customer Purchase JourneyRelevance of smartphone, tablet and PC

in the purchasing process

WHY MULTISCREEN?

65% of users start

with smartphone

61% of users continue

shopping

with PC/laptop

4% of users continue

shopping with tablet

25% of users start with

PC/laptop

19% of users continue

shopping

with smartphone

5% of users continue

shopping with tablet

11% of users start with

tablet

10% of users continue

shopping

with PC/laptop

Source: https://deviceatlas.com/blog/mapping-full-customer-journey-device-detection

September 2018

Multiscreen @ MI6

Generation Z:

Purchasing HabitsThe next generation of powerful buyers

Source: http://www.criteo.com/de/wp-content/uploads/sites/3/2018/06/GenZ_Report_DE.pdf

WHY MULTISCREEN?

The next generation of

powerful buyers.

63%like ads providing real

added value. E.g.: Ads with discounts, ads about

products, about which they

previously informed themeselves

about.

70%use their smartphone in

the shops, to get

information about their

planned purchases.

77%prefer to make as many

of their purchases as

possible online.

Generation1994 – 2002 Z

September 2018

Multiscreen @ MI7

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics

Multiscreen Specials

September 2018

Multiscreen @ MI8

Strong BrandsOur premium portfolio reaches 42.01 mill. UUs

MI PORTFOLIO

Source: AGOF daily digital facts 2018-06; Basis: Digital total effective exposure, digital users, aged 16+

September 2018

Multiscreen @ MI9

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen Classics

Multiscreen Specials

September 2018

Multiscreen @ MI10

Billboard + Mobile Content Ad 2:1Large surfaces for Your communication

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI11

Wallpaper + Content Ad 1:1Large surfaces for

a high level of attention!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI12

Fireplace + Mobile Medium RectangleStrong surfaces for Your campaign!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI13

Half Page Ad + Mobile Content Ad 1:1Close to content with high reach!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI14

Sitebar + Mobile Content Ad 2:1Large surfaces for

a high level of attention!

CLASSIC

Possible formats combination: Example

September 2018

Multiscreen @ MI15

AgendaA flying multiscreen start with Media Impact!

Why Multiscreen?

MI Portfolio

Multiscreen classics

Multiscreen Specials

September 2018

Multiscreen @ MI16

View ImpactHigh visibility!

SPECIALS

Optimal visibility und maximum media performance

▪ Guarantee on visibility 100/1*:

Ads stay for 2-3 secs. sticky at the top edge of the screen

and keep their original position, when scrolling.

▪ ROP or thematic combination:

Delivery and optimisation within our strong portfolio/

additional targeting according to available reach possible.

▪ Maximising Your digital branding campaign‘s effectivity.

* 100% of booked AIs are 100% (format surface) visible for at least 1 second. Additional volumes cannot be excluded

and might affect tracking – and AdServer costs for the client/ the agency.

September 2018

Multiscreen @ MI17

First ContactThe first contact is reserved for You!

SPECIALS

The first contact in our portfolio is reserved for You!

▪ Benefit from our strong MI Portfolio reaching on one day

up to 7 mill. users.

▪ Delivery of Your campaign takes place with first contact

within our portfolio in immediately visible area.

▪ Multiscreen (Wallpaper, Sitebar, Mobile Content Ad) for

maximum reach.

September 2018

Multiscreen @ MI18

Takeover AdMaximum attention!

SPECIALS

A glamorous performance

▪ Our Takeover Ad combines all advertising surfaces

of a homepage in an aggregated format – online and

mobile – offering maximum surface for Your

communication.

▪ The two-dimensional view allows creative freedom

for an innovative, exciting brand-/ product

presentation.

▪ Always and everywhere reaching Your target group

with our multiscreen delivery.

September 2018

Multiscreen @ MI19

UnderstitialClose to content and attention catching

SPECIALS

▪ Our Understitial lies behind content and

becomes progressively visible by scrolling.

▪ Both, reading flow for the user and

effectiveness of Your campaign, are

this way improved.

▪ Multiscreen-, Home- and First Contact

placements secure relevant target group

contacts, as well as maximum attention.

September 2018

Multiscreen @ MI20

Multiscreen BillboardYour billboard in the complete Media Impact Portfolio – online and mobile

SPECIALS

▪ Choose multiscreen and benefit from our

strong Media Impact portfolio reach with

more than 42 mill. unique users*.

▪ Benefit from the large surface of a billboard,

also in our mobile portfolio – MEW and

InApp!

▪ We create a suitable mobile format:

The slide-function will effectively stage

Your billboard as interactive mobile medium

rectangle.

*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month June 2018

Mobile Billboard

Realisation

example

September 2018

Multiscreen @ MI21

Transformer AdYour product in all its aspects and on all devices!

SPECIALS

▪ A responsive format for all devices (online,

mobile, tablet).

▪ The ad motive will be delivered vertically or

horizontally, depending on the used ad slot.

▪ Three-dimentional gallery, with up to seven

pictures, provides maximum advertising

surface.

▪ Users can interact per swipe with ad formats

(to the left, to the right, upwards, downwards).

Mobile Transformer Ad

Click for preview

Realisation

example

September 2018

Multiscreen @ MI22

Native Performance AdsOur multiscreen performance!

SPECIALS

▪ Native Performance Ads are pictures-text-ads,

dynamically adapting their layout to the

respective environment.

▪ Highlights provide a high level of attention.

▪ Formats: Medium Rectangle, Mobile Content

Ad 4:1

▪ Invoicing based upon CpC.

September 2018

Multiscreen @ MI23

Fuse AdAn ad with surprise effect

SPECIALS

▪ Our new Fuse Ad is initially in a

not visible area.

▪ After scrolling, the ad opens up with a

flip out effect, securing attention.

▪ Is Your focus on visibilty?

With a Fuse Ad within View Impact only

100/1 impressions are relevant to billing.

September 2018

Multiscreen @ MI

Reaching Your TG with thematic AffinityDigital thematic combinations: 39.81 mill. unique users

SPECIALS

▪ Media Impact bundles high-quality and high-reach content,

all about 18 exciting topics within its strong portfolio.

▪ From cars and sports down to food & health, generating

maximum attention by Your target group.

▪ Programmatic booking possible for all thematic

combinations.

Source: AGOF daily digital facts; Basis: Digital users, aged 10+; single month May 2018

MEN31.05 mill. UUs

FAMILIES20.71 mill. UUs

CARS8.73 mill.

UUs

FASHION12.57 mill. UUs

September 201824