Welcome to “What Do We Really Know about Social Media in Museums?” Our

outcomes:• Educate ourselves and the community about the

state of social media practice in museums• Continue #musesocial conversations and work

together to create a supportive and nurturing community in which to address social media issues.

• Identify ways to help professionals speak to colleagues and leadership about social strategies and help to advance the practice in museums.

• Document our discussion today and draw out some key points in a post summary.

• Discuss next steps and include those in our postsummary.

Audiences vs. Communities

• [insert questions here]

Learning• For now, learning = change in knowledge, behavior,

attitude, engagement/interest, or skills. • Does learning on SM look or sound different than it

does in other museum environments? • Do SM followers want to learn? Followers sometimes

say they want to be surprised, delighted, amused. How does this relate to learning?

• Does learning happen within SM itself or does it only occur once a link has been clicked?

• Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level?

• How do we know if we achieved learning outcomes on SM?

I want SM delighted by my interactions with museums on social media #musesocial - @richmintz

From "museum consumers" @SometimesRhymes & @veomega: SM great when it gets visitors to try new things, not just stare @ screen. #musesocial - @museums365

A new way to measure learning on social media:

No kitty curator tweets today. Sleeping in a basket of clean laundry.

LURNINGL

Top secret algorithm:

This day in history tweet + link to collections on FB + learning outcome approved by education dept + curatorial review + PR dept signs off  - cute cat photo that lack relevant connection to museum mission+ cat photo deeply related to museum mission / number of followers = Lurning per capita score (LPC score) is 82

Pandasonian @Pandasonian

Gave you L+ in social media learning

Who should speak on behalf of museums?

• Do our audiences want to hear from more people? (Friend a building?)

• Is there a desire by more staff to participate in the museum's social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?

• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?

• Could resource constraints be reduced through greater participation from more staff?

• What organizational culture shifts that need to occur for more to participate in social media?

We can’t let *everyone* speak on behalf of

the museum via social media.

Pandasonian @Pandasonian

You wouldn’t believe what they made me eat today.Think I might hurl on a tourist. Cheap food.

Pandasonian @Pandasonian

So many people taking my photo. Does this new landscaping make me look fat?

Pandasonian @Pandasonian

My poop on Instagram: instagr.am/p/pandapoop

Pandasonian @Pandasonian

Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet?

Metrics

• [questions]

Having lots of followers doesn’t indicate success!

#justsayin!