MUSIC BUSINESS WORKBOOK

PROJECT—1

Learner Name:

Student Number:

Date Received:

PROJECT 1—Understanding the potential of an artist

You are to develop your skills in A&R (Artist & Repertoire).

A&R is all about discovering the ‘next big thing’! you are

searching for potential in an artist and will have a part to

play in developing their style, stage presence, stage craft

and ensuring their health and safety in various environ-

ments. You will be working here in the context of an audi-

tion for the artist. The audition is a pitch to a record label,

through collaboration with the artist you are to create

A&R guidance plan which will outline what will enable

the artist to perform at their best in the audition.

IMPORTANT DATES

PROJECT INTRODUCTION W/C—MONDAY 9TH SEPTEMBER

TASK 1 – REVIEW / HAND IN 20/09/2019

TASK 2 —REVIEW / HAND IN 04/10/2019

TASK 3—REVIEW 11/10/2019

PROJECT COMPLEATION DEADLINE FRIDAY 18TH OCTOBER 2019

MARKING / FEEDBACK / RESUB W/C— 21/10/19

PROJECT 1—Understanding the potential of an artist

TASK 1— Research presentation

Amateur pathway:

In this pathway you are to collaborate with at least one artist to research, plan and create their

A&R guidance plan for an auditioning performance

Professional pathway:

In this pathway you are to collaborate with two or more artists to research, plan and create their

A&R guidance plan for an auditioning performance.

YOUR PRESENTATION MUST INCLUDE THE FOLLOWING!

Review current skill set in business & present some re-

sources and information tools that will support your devel-

opment.

Evidence the analysis of an audition in the music industry ,

establish your collaboration links with a music artist(s) And

gauge the artists initial requirements.

Research a range of A&R techniques and provide aims for

A&R guidance brief based on your artists requirements and

performance environment.

Describe appropriate measures as part of your aims that

will ensure consistent good practice in health and safety.

Present your A&R guidance plan for your artist(s)

1.1 Locate, access and use information to support own development. Unit3 / 1.1 Analyse the requirements and parameters of a performance brief in music. UNIT 6 / 1.1 Analyse the requirements and param-

eters of a collaborative music performance project. Unit 8 / 2.1 Review a range of research sources to support the production of a performance project. UNIT 8 / 2.1 Describe and use a range of appropriate

measures and environments for ensuring the health of the performer and safety of the production. Unit 3 / 2.2 Interpret research to develop ideas and effectively communicate to an audience. Unit 8 / 2.1

Demonstrate the ability to plan, organise and present solutions to a performance problem in music. / 1.2 Apply research activities to support solutions to a performance brief in music. Unit 6

PROJECT 1—Understanding the potential of an artist

TASK 2— Practical

Apply your plan!

What we are looking for:

Communication

Organisation

Time management

Take notes along the way:

What may have not gone to plan?

How did you resolve any issues?

What went well?

Did you go over and above the call of duty?

Your practical work will be videoed on the day of your artists audition.

Your tutor will make assessment notes during the practical session to be

submitted along with the video.

Note you may wish to refer to these notes in Task 3 evaluation.

1.2 Apply research activities to support solutions to a performance brief in music. Unit 6 / 2.2 Apply practical skills, understanding and meth-

ods to solve performance problems in music. Unit 6 / 3.1 Demonstrate the ability to contribute to the planning, organisation and develop-

ment of a collaborative performance. UNIT 8 / 3.2 Apply practical skills, knowledge and understanding to complete a collaborative perfor-

mance project within an agreed time-frame. UNIT 8 / 3.1 Contribute to and complete tasks within a given framework and timescale. UNIT 3 /

3.2 Demonstrate sensitivity to individual needs. UNIT 3

PROJECT 1—Understanding the potential of an artist

TASK 3 — Review/evaluation

This can be evidenced by video presentation or word document

Analyse the effectiveness of your planning & Critically evaluate

your role within the collaborative project.

Surmise the success of the project.

Link back to your aims / the artists requirements and your solu-

tions.

Provide feedback from your artist(s) about your performance.

What were your strengths?

What areas do you need to develop?

How can the skills you’ve developed help in the future?

3.1 Analyse the effectiveness of solutions to a music performance brief. / 4.1 Critically evaluate a collaborative performance pro-

ject against the agreed requirements and parameters.

PROJECT 1—Understanding the potential of an artist

PROJECT 1— EVIDENCE CHECK

TASK 1

Videoed presentation + Pow-

erpoint

TASK 2

Video evidence of practical

application + Tutor feedback

TASK 3

Analysis / Critical evaluation

either Video or Written doc

PROJECT 1— DECLARATION

Student Name:

Student Number:

Date Completed:

Please sign and date below to indicate that all

your submissions are your own work and that you

have completed all requirements of the first year.