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Page 2
Music Choice Networks
Source: MC, Aug 2015.
50 channels of
uninterrupted music
50 million households
Cable music network
for Millennials
7 million households
Thousands of music
videos free on demand
48 million households
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Music Choice’s Music Channels reach
a large, diverse audience – larger than
many streaming music services and
larger than most cable networks.
Our Music Channel audience includes:
• 49 million monthly viewers
• 2.6 people per viewing
• Watch 3.6 hours per day
• 50 channels in nearly 50 million homes
Advertising opportunities include:
• Targeted ad panels by demo, genre,
and artist (:30s)
• Panels can be created by MC or
provided by client
Music Channels: Advertising Opportunities
Sources: VIEWERSHIP: OTX/Ipsos Music Choice Diary Study, Dec 2015. DISTRIBUTION: MC, Aug 2015.
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MC’s Music Channel viewership is so huge, that if you aggregated the audience
of all the channels, it would make Music Choice the largest cable network
Music Channels vs. Cable
Sources: Nielsen NPOWER, Ratings Analysis Time Period Report, Dec 2015, Live+7, Total Day M-Su 6a-6a, P13+; Ipsos OTX MediaCT, MC Viewer Study Dec 2015, P13+ AQH.
Rank Network Average Audience
1 Music Choice 7,134,114
2 Fox News 1,244,507
3 Hallmark Channel 1,028,289
4 ESPN 1,006,572
5 USA 922,926
6 Adult Swim 880,152
7 ABC Family 872,544
8 TNT 834,299
9 HGTV 772,393
10 Discovery Channel 729,981
11 TBS 684,452
12 Investigation Discovery 653,910
13 CNN 642,890
14 History Channel 641,339
15 Nick-At-Nite 594,708
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0
1
2
3
4
5
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MC H ip-Hop & R&B Hot 97 (NY ) MC R&B Soul WAMJ (Atlanta) MC H it List Z100 (NY) MC Pop H its WTM X (Chicago) MC Rock WAAF (Boston) MC Alternative KROQ (Los Angeles) MC T oday's Country KPLX (Dallas)
Mill
ion
s
Music Choice’s Music Channels reach a large, diverse audience,
comparable to some of the biggest radio stations across the U.S.
MC
Hip-
Hop &
R&B
Hot 97
(NY)
MC
R&B
Soul
WAMJ
(ATL)
MC Hit
List
Z100
(NY)
MC Pop
Hits
WTMX
(CHI)
MC
Rock
WAAF
(BOS)
MC Alt KROQ
(LA)
MC
Today's
Country
KPLX
(DAL)
Music Channels vs. Radio
Source: MUSIC CHOICE: Ipsos OTX MediaCT, MC Diary Study & Enumeration Study, Feb 2015, P6+ Audience Cume, M-Su, 6A-12M.
RADIO: Nielsen Audio, Dec 2015, P6+ Audience Cume, M-Su, 6A-12M
MC Music Channels &
Radio Stations Audience Cume
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Music Channels: 50 Channel Line-Up
Pop
Hit List
Max
Dance/EDM
Soft Rock
Love Songs
Pop Hits
Party Favorites
Teen Beats
Kidz Only!
Toddler Tunes
Y2K
‘90s
‘80s
‘70s
Solid Gold Oldies
Urban
Hip-Hop and R&B
Rap
Hip-Hop Classics
Throwback Jamz
R&B Classics
R&B Soul
Reggae
Rock
Rock
Metal
Indie
Alternative
Adult Alternative
Rock Hits
Classic Rock
Country
Pop & Country
Today’s Country
Country Hits
Classic Country
Latin
Pop Latino
Musica Urbana
Mexicana
Tropicales
Romances
Instrumental
Easy Listening
Soundscapes
Variety
Sounds of the Seasons
Stage & Screen
Jazz & Blues
Smooth Jazz
Jazz
Blues
Singers & Swing
Inspirational
Gospel
Contemporary Christian
Classical
Classical Masterpieces
Light Classical
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Objective:
• Boost conversion rates & brand
awareness among A18-49 during the
peak holiday sales season
Solution:
• The advertiser maximized their reach
with our Sounds of the Season
sponsorship package, including:
– Ad & sponsor panels
– Category exclusivity
– Campaign effectiveness report
Results:
• 41% ad exposure rate
• 34% of exposed viewers visited site
• 63% increase in purchase intent
• 65% positive brand perception
Advertiser Success Story: Sounds of the Seasons
Source: OTX/Ipsos Music Choice Diary Study, Dec 2015.
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Music Choice Play is a pop music
network for Millennials, bringing fans
closer to their favorite artists through
content designed for a social generation.
The network is currently available in
7 million homes (Verizon Fios & Cox).
Programming includes:
• Music video shows & countdowns
• Artist docs & profiles
• Awards show specials
• Digital content
Advertising opportunities include:
• Short-form (:30, :60, :120)
• Long-form (30 mins)
Music Choice Play: Cable Music Network
Source: DISTRIBUTION: MC, Aug 2015.
Music Choice Play: Programming Grid
M T W Th F Sa Su
6am Paid Paid Paid Paid Paid Paid Paid
6am
6:30a Paid Paid Paid Paid Paid Paid Paid
6:30a
7am Paid Paid Paid Paid Paid Paid Paid
7am
7:30a Paid Paid Paid Paid Paid Paid Paid
7:30a
8am Paid Paid Paid Paid Paid Paid Paid
8am
8:30a Paid Paid Paid Paid Paid Paid Paid
8:30a
9am Paid Paid Paid Paid Paid Paid Paid
9am
9:30a Paid Paid Paid Paid Paid Paid Paid
9:30a
10am
Throwback Best Videos Block
10am
10:30a 10:30a
11am
Best Videos Block Throwback Best Videos
Block Throwback
11am
11:30a 11:30a
12n
MC 10 Best Videos Block
12n
12:30p 12:30p
1p
Best Videos Block Throwback Best Videos Block
1p
1:30p 1:30p
2p
Throwback
2p
2:30p 2:30p
3p
MC 10 Best Videos Block
3p
3:30p 3:30p
4p
Best Videos Block Throwback Best Videos Block
4p
4:30p 4:30p
5p
Throwback
5p
5:30p 5:30p
M T W Th F Sa Su
6p
MC 10 Best Videos Block
6p
6:30p 6:30p
7p
Best Videos Block Throwback Best Videos Block
7p
7:30p 7:30p
8p
Best Videos Block Throwback Best Videos
Block Throwback
8p
8:30p 8:30p
9p
MC 10 Best Videos Block
9p
9:30p 9:30p
10p
Best Videos Block Throwback Best Videos Block
10p
10:30p 10:30p
11p
Throwback
11p
11:30p 11:30p
12m
MC 10 Best Videos Block
12m
12:30a 12:30a
1am
Best Videos Block Best Videos Block
1am
1:30a 1:30a
2am
Best Videos Block Throwback
2am
2:30a 2:30a
3am
Throwback Best Videos Block
3am
3:30a 3:30a
4am
Best Videos Block Best Videos Block
4am
4:30a 4:30a
5am
Best Videos Block Throwback
5am
5:30a 5:30a
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Viewer selects genre/category Viewer selects content by artist
Viewer watches commercial Viewer watches content
MC VOD: Sample Navigation
1 2
4 3
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• #1 Video On Demand network
• Fully rated by Nielsen
• Now enabled for Dynamic Ad Insertion
• Available in nearly 48 million households
MC VOD: Audience and Distribution
Sources: VIEWS: Rentrak OnDemand Essentials, YTD 2015. Excludes non-participating networks. RANK: Nielsen via NPOWER, VPVH Ranker, Full Day, L+7, Sept 2015. Excludes Spanish-language and sports networks.
DISTRIBUTION: MC, Aug 2015.
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The top 10 free VOD networks account for almost 60% of all views
MC VOD: Viewership – 2015 Network Ranker
Source: Rentrak OnDemand Essentials, Network Ranking Report, Jan-Dec 2015.
Rank Network Total Views % of Views
1 Music Choice 556,321,049 10%
2 ABC 458,075,401 8%
3 Cartoon Network 410,603,946 7%
4 CBS 383,477,955 7%
5 Fox 315,321,860 6%
6 NBC 277,118,190 5%
7 Disney Channel 224,542,007 4%
8 Nickelodeon 217,674,063 4%
9 Disney Junior 209,266,582 4%
10 Nick Jr. 183,743,520 3%
Total Free VOD Views, Top 10 Networks: 3,236,144,573
Total Free VOD Views, All Networks: 5,692,910,635 57%
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Music Choice had the top 2 VOD titles and 7 of the top 20 in 2015
MC VOD: Viewership – 2015 Title Ranker
Source Rentrak OnDemand Essentials, FOD Title Transparency Report, Jan-Dec 2015.
Rank Network Title Total Views
1 Music Choice Silento "Watch Me Whip/Nae Nae" 9,733,898
2 Music Choice Fetty Wap "Trap Queen" 8,563,380
3 Fox Empire Season 1 Ep 1 "Pilot" 7,748,930
4 Disney Junior Mickey Mouse Clubhouse Season 1 Ep 21 "Mickey Saves Santa" 7,419,978
5 Music Choice Fetty Wap "679" 6,380,254
6 Fox Empire Season 1 Ep 2 "The Outspoken King" 5,973,651
7 Fox Empire Season 1 Ep 3 "The Devil Quotes Scripture" 5,863,722
8 Disney "Descendants (2015)" 5,756,748
9 Fox Empire Season 1 Ep 4 "False Imposition" 5,357,848
10 Music Choice Omarion "Post To Be" 5,196,018
11 Music Choice Wiz Khalifa "See You Again" 4,967,944
12 Fox Empire Season 1 Ep 6 "Out, Damned Spot" 4,557,304
13 Fox Empire Season 1 Ep 8 "The Lyon's Roar" 4,348,823
14 Fox Empire Season 1 Ep 5 "Dangerous Bonds" 4,305,936
15 Fox Empire Season 1 Ep 7 "Our Dancing Days" 4,140,750
16 Fox Empire Season 1 Ep 9 "Unto the Breach" 4,099,991
17 Music Choice Mark Ronson "Uptown Funk" 4,097,609
18 Music Choice Taylor Swift "Bad Blood" 4,087,363
19 Nick Junior PAW Patrol "Pups Leave Marshall Home Alone/Pups Save the Deer" 3,797,960
20 FX Movies "Alvin & The Chipmunks: Chipwrecked (2011)" 3,744,581
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Taylor Swift Enrique Iglesias Blake Shelton
The Weeknd Maroon 5 Alessia Cara
MC VOD: Targeted Advertising
Pair ads with specific artists across our pop, urban, rock, Latin, country
and original genres to boost conversion rates among target demos
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Ad Panels (Music Channels)
If Music Choice is creating your ad panel:
Deadline: 2 weeks before flight start
Preferred Format: Layered Photoshop file/PSD (HD)
• Also accepted: EPS, JPEG or TIFF
Include:
• Logo, product image(s), tagline/copy points, copyright/ratings information,
brand guidelines, such as fonts, colors, clear space, etc.
– The most effective ad panels have simple, straightforward designs –
image, logo, copy blurb
Graphic Specs:
• Minimum Graphic Resolution:
– 72 dpi
2016 Ad Specs & Creative Guidelines
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Ad Panels (Music Channels)
If you are creating your ad panel:
Deadline: 1 week before flight start
Graphic Specs:
• Minimum Graphic Resolution: 72 dpi
• Size: 480 x 544
• Format: JPEG (do not save for web)
• Aspect ratio: Square
• Color Profile: SDTV NTSC
• Minimum Font Size: 18 pt.
• Ensure fonts are legible in both size and weight
• Bolder fonts work best; avoid thin ornate fonts
• Leave clear space (no text) around the edges of the ad
Template: Please refer to the MC ad panel template for additional guidelines
2016 Ad Specs & Creative Guidelines
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Commercial Spots & Paid Programming (Music Choice Play)
Deadline: Spots: 24 hours before flight start; Paid Programming: 1 week out
Preferred Format: HD (High Definition)
HD Specs: Wrapper: QuickTime/MOV or MXF
• Codec: Preferred: Apple Pro Res or XDCAM
– Not preferred, but also accepted: H.264
• Aspect Ratios:
– Preferred: 16:9 1080i or 720p (4:3 safe)
– 16:9 1080i or 720p Pillared
• Frame Rate: 29.97 fps, 59.94 fps, or 23:98 fps
• Audio: Stereo Pair / AUDIO LIMIT -12
• 3-5 frames of black only at the head and tail of video
– No bars, slates, or copyright
2016 Ad Specs & Creative Guidelines
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Commercial Spots & Paid Programming (Music Choice Play)
HD spots are preferred, but SD spots are also accepted.
SD Specs:
• Wrapper: Quicktime/MOV or MXF
• Codec: Apple Pro Res, IMX, or DV
• Aspect Ratios:
– Preferred: 4:3 Letterboxed or 4:3 Anamorphic
– Not preferred, but also accepted: 4:3 Full Frame
• Resolution: 720 x 480
• Frame Rate: 29.97 fps
• Audio: Stereo
Notes:
• All 4:3 commercials will be up-converted to 16:9 HD with Pillars
• MCSD is a down-converted 4:3 letterboxed version of the 16:9 MCHD
broadcast
2016 Ad Specs & Creative Guidelines
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2016 Ad Specs & Creative Guidelines
Digital Delivery or Tape Format:
• Extreme Reach
– Destination ID: 59409
– Destination Name: Music Choice
– Market: Network
– Customer ID: 14490
– Customer Name: Music Choice
• DMDS
• Universal
• Also accepted: HDCAM
Materials may be sent via your FTP site.
Please include:
• Agency Name
• Contact Name
• Phone Number/Email
• IP Address/Login Information
Please include commercial instructions:
• Client
• Product
• ISCI Code
• Length
• Flight Dates
Commercial Clearance:
Submission of a commercial to air
on Music Choice shall constitute the
advertiser’s and/or agency’s warranty
that all elements of commercials have
been cleared for air with respect to all
intellectual property rights: this includes
but is not limited to rights of privacy
and master, mechanical, performance
and synchronization rights for music.
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Spots and Instructions to Traffic:
Barry Schwartz
Colleen Cusack
Graphics to Sales:
Mike Muccilo
Craig Klein
Music Choice
328 West 34th Street
New York, NY 10001
646.459.3300
2016 Ad Specs & Creative Guidelines