Music Mags• The front cover is a persuasive selling tool. They attract and

motivate audiences to purchase the product.

• They go to great lengths to make their magazine jump out from the shelf & establish their own identity to cultivate a brand loyalty.

• The front cover shapes readers expectations and reader are invited to join communities with distinct cultural identities.

• We read from left to right and from top to bottom. So the prime position for important info is on the top left hand corner.

• Consider the layout and graphology ( the size & shape of the font) & colours used.

Sentence Functions

•Declaratives: making a statement

•Imperatives: giving orders

•Interrogatives: asking questions

•Exclamatives: surprise or alarm

Tricks of Language

•Rhyme

•Alliteration

•Sibilance

•Assonance

Intertextuality

•Where we are reminded of another form of media or saying.

•eg ‘Boys r us’.

•In music mags often refer to films

•Enticements

•plugs

Contents Page

•We read magazines in a non linear fashion.

•use contents page to orienteer

•we can skip to articles or bands we are interested in

•a set agenda which remains constant througout issues

Information value: the placement of elements that reflect their importance

Saliance- the relative size of subjects that reflects it worth

Framing devices- connect or disconnect elements

Editorial

Consider the relationship between the text producer

and the reader.In a music magazine it is primarily to review and

recommend. In the editorial the style

corresponds to the style of the magazine