Music Video:Types of Videos

Music videos can be characterized by three broad

typologies:

Performance, Narrative, and Conceptual (Firth, 1988)

These types describe the form and content selected by the director or artist to attract viewers and to convey a direct or indirect

message. They can act as extended advertisements, as popular art forms or as self-referential filmic

texts (e.g Madonna videos)

Music videos can be characterized by three broad typologies:

Performance, Narrative, and Conceptual (Firth, 1988)

• These types describe the form and content selected by the director or artist to attract viewers and to convey a direct or indirect message.

• They can act as extended advertisements, as popular art forms or as self-referential filmic texts (e.g Madonna videos)

1.Performance videos

The most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience.

Gow (1992) suggests "the predominance of performance indicates that music video defines itself chiefly by images of artists singing and playing songs".

Performance videos

Performance videos, especially those that display the star or group in the studio, remind the viewer that the soundtrack is still important.

"Performance oriented visuals cue viewers that the recording of the music is the most significant element."

2.2. Narrative Videos videosPresents a sequence of events. A video

may tell any kind of story in linear, cause-effect sequencing.

Love stories, however, are the most common narrative mode in music video. The narrative pattern is one of boy meets girl, boy loses girl, boy gets girl back.

2. Narrative Videos

•Action in the story is dominated by males who do things and females who passively react or wait for something to happen (Schwichtenberg, 1992).

3. Conceptual videos

Rely on poetic form, primarily metaphor. Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to be evoked in the experience of viewing (Firth, 1988).

Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer.

Give your definition of each type of musicVideo

•Performance•Narrative•Conceptual

Give one example of each.