mvp design hacks
TRANSCRIPT
MVP Design Hacks!Safe-fail Experimentation
Maximize your validated learning for minimum investment!
Naresh Jain [email protected]
@nashjain http://nareshjain.com
Let’s look at some interesting Startups
Two billion people still use dangerous, expensive kerosene lamps.
But...
• Villagers don’t think what they are using is expensive & hazardous
• Villagers are afraid of technology products
• They simply lack awareness and are quite contented with what they have
Pivot
Over 1,00,000 Villages are lit-up using Sun King
Safe drinking water
Pivot
Pivot
Moral of the Story
Focus on Mobile
Inspect and Adapt - Pivot
Is there a better (cheaper) way?
Src: Jeff Patton
Src: Jeff Patton
BML Cycle Src: Lean Startup
MVP - Minimal Viable Product?
MVP - Minimal Viable Product?
• "Version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."
MVP - Minimal Viable Product?
• "Version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."
• The goal of an MVP is to test fundamental business hypotheses (leap-of-faith assumptions) and to help entrepreneurs begin the learning process as quickly as possible.
http://vimeo.com/24749599
Ignite: Lean Startup - Paul Howe, Founder & CEO of NeedFeed "How $40 Saved Us 9 Months and $2MM"
http://www.youtube.com/watch?v=ZUG9qYTJMsI
DollarShaveClub.com - Our Blades Are F***ing Great
Traditional Abacus
✓ No pin-pointed feedback & delayed feedback cycles reducing the quality & speed of learning
✓ Not self-paced, nor adaptive. All or nothing approach.
Our Hypothesis
• We believe that
• providing instant feedback to the kids will achieve a better learning experience
• allowing kids to go at their own pace will be faster and will achieve better satisfaction for the kids
Electronic Abacus - 3D Model
• Will kids really be able to use this?
• Will we be able to really give actionable feedback?
• Will this help?
1st MVP - Off-the-Shelf iPad App
How to make this viral?Gamification & Sense of Purpose
Storyline-Sense of Purpose
Activity Based Learning
Dashboard
Different types of questions to exercise different parts of the brain
Individual Question - Scoring and Feedback
The reward system is tied to duration and consistency of practice
Coins earned during the practice sessions can be used to redeem food for your pet character or for other practice games.
We measure and track each student's thinking ability and enhanced memory power
Practice via Challenges @ end of each lesson
Peer-to-Peer
12
40
40
41
Commercial Break!
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AgileFAQs. All Rights
Mumbai
Tech Talks!
Action Precedes Clarity
Isn’t there a faster, cheaper way to figure out
your product strategy?
Safe-Fail Experimentation
Let’s say you’ve to design the world’s busiest
traffic intersection
Safe-Fail Experimentation
Safe-Fail Experimentation - Summary
• Experiment freely and expect failure.
• Start with experiments where failure can be tolerated.
• Design experiments that can be monitored.
• Run multiple experiments in parallel.
• Share the results of your experiments with others, and learn from the results of their experiments.
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Cab Route Optimisation
Most companies provide cab pick and drop services to their employees.
Company wants to
improve the utilisation of the cabs
reduce the cab expenses (lesser # of cabs, reduce total distance travelled by cabs)
reduce the time taken for employees to get to office
Constraints
Employees traveling from different locations at different times (flexi-office hours, shifts, unplanned meetings)
We need to give the cab vendor enough notice to arrange the cabs
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Product Discovery
Goals/Themes CAPTURE TRAVEL
AND DATE TIME
VALIDATE ROUTES OF CARS AND TYPE OF CARS
DRIVER AND CAB ALLOTMENT
NOTIFY THE SUBSCRIBERS ABOUT CABS AND DRIVERS
CAPTURE EMPLOYEE TRAVEL PREFERENCE
Specify starting address
Enter my details (Emp ID,Name,Phn,Email ID)
Book a cab by specifying pick up /drop time
CALCULATE ROUTES
Read the rejection reason
View no. of employees, duration, no. of cabs per route
View total number and type of cabs per day in month
Get routes and number of people from system
Allocate driver and cabs to routes
Send sms notification with cab number, driver number and pickup time
MONITORINGCompare with the previous snapshot
Keep a track on average no. of employees per cab
Keep a track on the total distance travelled by the cabs
Monitor successful last minute changes
Monitor the avg. time taken by cabs per route
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Low-Fi Prototyping & Interaction Design Testing
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Landing Page
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Entering their Location
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Signing Up
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Office In and Out Time
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Update Schedule
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Generates the Report
Moral of the Story!
Vision
Moral of the Story!
Vision StrategyAchievedVia
Moral of the Story!
Vision StrategyAchievedVia
Hypothesis
Based On
Moral of the Story!
Vision StrategyAchievedVia
Hypothesis
Based On
Safe-FailExperiments
Safe-FailExperiments
Safe-FailExperiments
ValidatedVia
Moral of the Story!
Vision StrategyAchievedVia
Hypothesis
Based On
Safe-FailExperiments
Safe-FailExperiments
Safe-FailExperiments
ValidatedVia Validated
LearningValidatedLearning
ValidatedLearning
ToObtain
Moral of the Story!
Vision StrategyAchievedVia
Hypothesis
Based On
Safe-FailExperiments
Safe-FailExperiments
Safe-FailExperiments
ValidatedVia Validated
LearningValidatedLearning
ValidatedLearning
ToObtain
TweakImprove
Moral of the Story!
How great leaders inspire action - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Vision-Strategy-Product Pyramid
Golden Circle (Simon Simonek)
HOWWHY
HOW
WHAT
Vision
Strategy
Product
Vision-Strategy-Product Pyramid
Pivot
Refine/Optimize
Golden Circle (Simon Simonek)
HOWWHY
HOW
WHAT
Vision
Strategy
Product
Rarely Changes
Interested in Real Hands-on Workshop?
Checked out the following workshops we offer:
• Two Days Crafting Out MVPs Workshop
• http://agilefaqs.com/services/training/crafting-out-mvps
• Five Days Product Discovery Workshop
• http://agilefaqs.com/services/training/product-discovery
• Two Days Product Owner/Management Workshop
• http://agilefaqs.com/services/training/product-owner
MPV Design Hacks!Safe-fail Experimentation
Maximize your validated learning for minimum investment!
Naresh Jain [email protected]
@nashjain http://nareshjain.com
Thank you! Questions?