COSIMO D’AMICISEssent i a l SMM Por t fo l i o

A b r i e f s h o w c a s e a b o u t m y w o r k

WEB ADVERTISINGHighly Cost-Effective Online strategies and tactics

Site and Social Media launch campaign

Client: Dentist in medium sized town, Q1 and Q2 2016• 14 days of paid Facebook advertising, just 3 different ads, 95,00 € budget

• Total Page Fans grew 212% (from 77 to 163)

• Overall website visits up 906% (775 vs 77), Page visualizations up 224% (843 vs 220)

• Total Reach: 43563 people (14% organic), 57395 Total Impressions (25% organic)

• Extreme targeting and content optimization to maximize Relevance Score (up to 8 and 9)

COST PER PERSON REACHED: less than0,0037 €

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Daily Total Impressions Daily Organic impressionsDaily Paid Impressions

25% of total impressions are ORGANIC and independent from adv spending

YouTube and Facebook Video Marketing

Client: Dentist with large customer base in southern Italy, Q4 2014• 30, 60 and 90 seconds versions, published on Facebook and YouTube

• About 30.000 visualizations (all versions/networks), 50% paid 50% organic

• Advertising budget: 1.300,00 €

• Average cost per visualization: 0,05 €

• Press coverage about the campaign results (http://snip.ly/xl8yz)

See for yourself (main YouTube video, 90 seconds version)http://snip.ly/x37t0

VOLUNTEERINGDigital Coordinator for a Non-Profit Organization

“Medici per San Ciro”Non-Profit Organization for better public health

• January 2015: Launched whole new website and Social Media channels

• August 2015: Live coverage and PR for a big event, with a round table about food & health, meals, and concert

• January 2016: Promoted the Organization 11th anniversary, promoted events and page, helped launch the BLS-D devices courses. Eligibility for Google Grants program.

• May 2016: Promoted a BLS-D device donation event, getting national press coverage, reaching >55k people on Facebook

“Medici per San Ciro”Non-Profit Organization for better public health

Jan 2015 – Press feedback Aug 2015 – Summer event

“Medici per San Ciro”Non-Profit Organization for better public health

Jan 2016 – One of the Winter Events

“Medici per San Ciro”May 2016 Campaign results

• Duration: from May 23 to May 29 (a week)• National press on Radio24, Più sani Più belli and more• 55.915 people reached on Facebook (9319 people daily, 6

per minute) • 2.847 likes, comments, and shares (19 interactions per

hour)• More than 100.000 impressions (more than 10 per minute)• 1.244 website visits

TOTAL ADS COST: 223,11 €

LEARNINGStudy, courses, and certification record

University• Master of Science, Statistics – Università di Bologna, 2011

• Bachelor of Science, Statistics and Information Technology, “La Sapienza” Università di Roma, 2006

More Courses & Certifications• “Superior” English knowledge | Duolingo• Post-degree course in Marketing and Communication, with final project work for

Academia Barilla• “Eccellenze in Digitale”, Google• “R Programming”, Johns Hopkins University | Coursera• "Python Step by Step: Build a Data Analysis Program" by Ardit Sulce | Udemy• See the complete list at my LinkedIn profile

More Projects• Data Science, Machine Learning and Statistical

Analysis (for Online Advertising, Health Surveys, Business and Markets)

• Multichannel Marketing Strategies & Campaigns• Software Development (.NET, C#, VBA, R, Python)

Read more about them on my LinkedInhttps://www.linkedin.com/in/cosimodamicis

THANK YOU!

COSIMO D’AMICISi n fo@cos imodamic i s . i t

+39 3207529385Based i n Bo logna (BO) , I t a l y

T h a n k y o u f o r y o u r t i m e a n d a t t e n t i o n !