WELCOMEHello Friends,

I am Anish Kumar. I am Digital Marketing Trainee in Weblance IT Company.

I am working on SEO in this Company.

S E OSEO “Search Engine Optimization” is the process of affecting the visibility of a website or a webpage in search engines paid “natural” or unpaid “organic” search results. In an effort to increase the traffic of the website receives organically (non-paid) from search engines.

Advantages Of SEOi). SEO provides a very high rate of return than any other type of marketing.

ii). SEO provides a long term positioning to the company – It means optimized once remain in rankings for a long time.

iii). SEO works like a promotional company which never sleeps or stops. Even if you are not working but a SEO will keep diverting traffic towards your website .

iv). SEO definitely increases your sales which is the most important benefit of it.

v). It increases your company revenue. 

SEOWhite Hat SEO

ON Page Optimizat

ion

Off Page Optimization

Black Hat SEO

Black Hat SEOBlack hat SEO attempts to improve rankings in ways that are disapproved of by the search engines. Black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning. Just like as:- •Keyword stuffing.•Link Farm•Cloaking•Hidden Text•Duplicate content on multiple domains •Article spinning

White Hat SEO

An SEO technique is considered white hat, if it conforms to the search engines' guidelines and involves no deception. We can say the legal SEO is a White Hat SEO. White Hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes.

Technique Of White Hat SEO

ON Page Optimization OFF Page Optimization

* On page optimization:- On-Page Optimization focuses on two main elements of your website

i.e. your webpage content and your website structure.

On-page optimization refers to factors such as title tags, Meta tags amongst others, and making them suitable and reflective.

* Off-page optimization:- It can be summed up as those techniques that can help

you improve your webpage search ranking but are not directly implemented on the webpage or the HTML files.

On Page optimization Techniques: => Analyze client website SEO: A detailed report of current SEO status of client website is prepared. => Analyze the current website SEO position: Below mentioned facts are analyzed before starting with the project: *Current Title, Meta description & Keywords tags of the website.*Current Page Rank of the website in different Google Data Centers.*Current Link Popularity of website in Google, Yahoo, Alexa & Bing.*Current Site Indexing of website in Google, Yahoo & Bing.*Current traffic rank of the website in Alexa.*Current cache status of website in Google, Yahoo & MSN.=>Pre-optimization baseline SEO report – A complete well structured report of the entire above mentioned site analysis tasks is prepared.=> Analyze the client competitors: A detailed report of current SEO status of client competitor’s websites is prepared which include the below mentioned analysis: *Analysis and selection of client best 10 competitors.*Current link popularity status of competitor’s websites in Google, Yahoo & Bing.*Current site indexing status of competitor’s websites in Google, Yahoo & Bing.*Current Alexa traffic rank of competitor’s websites.=> Pre-optimization competitor’s report – A complete well structured report of the entire above mentioned competitor’s site analysis tasks is prepared => Detailed Keyword Research and Analysis .=>Analyze the client website target market

WEBSITE

Website Structure(Header, Left Navigation, Footer)

Meta Tags(Title, Descriptions, Keywords, Google Webmaster Tools, Google Analytics )

Website

Promote

Traffic

Popularity

Visibility