my istra : the simple, multi screen end user app for istra
DESCRIPTION
A - visual - presentation about our Unified Communication HTML5 webapp "myIstra" for smartphones, tablets and PC. Explains Why & How it has to be Simple and Multi-screens (hint: its for the people!) Works only with our Istra Unified Communication platform (http://www.centile.com)TRANSCRIPT
My Istra
The Simple, Multi Screen End User App
Centile Customer Days 26th September 2013
Emmanuel Roubion Apps Team Leader
Product Manager
1. Why focusing on end user app?
2. User Experience
3. So many devices…
4. Simplification
Agenda
Why Focusing on End User
App?
One true reason
User Volume: everyone goal
Key Metric
Attraction
Everything has to be simple
Make them feel they’re in
control!
Retention
User Experience
User Experience
What is UX ?
User Experience
User Experience
User Experience
User Experience
Identifying the most important features (data, actions) and bring them to the front.
Make software for “ordinary” people:
with human language
hiding technology / engineering worlds
UX Approach
Don’t make the user think!
Don’t make the user think!
UX is hard to get right
My prefered quote!
Don’t ask developers…
A hand in hand project
Analysis…
The result…
So many devices…
So many devices…
Post-PC era…
Wearable Era… (Seriously?)
Mobile OS
Mobile OS
Too many skills!
Too much effort!
Unmaintanable over time!
We have to be smarter…
A specific app for each?
So what about choosing…
How ?
Reasons
Why?
#1 Cross Browsers
#2 Cross-Desktop
#3 Cross Mobiles
(Even next mobile OS…)
#4 App Store
“Responsive web design is
a approach aimed at crafting web
sites to provide an optimal viewing
experience across a wide range of
devices (from mobile phones to
desktop computer monitors).”
#5 Responsive
Let’s see…
Simplification
Multiplicity
Multiplicity
App Multiplicity
XPad MyIstra Switchboard
One App to rule them all
Multiplicity
One App
How to unify?
XPad MyIstra Switchboard
Illustrations
Name
Entry point
Consistent UI
Adapts to users rights
One App is one…
One App is
Recap
My Istra
4. Cido (http://www.cido.co.uk/events/51/customer-services-workshop.aspx)
5. Nowy szeryf, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Vumeters-audio-5.1.png)
6. Zureks, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Horseshoe_magnet_by_Zureks.jpg)
10/11/12. Eric Burke (http://bluemediaboutique.wordpress.com/tag/eric-burke/)
16. Smashing Magazine (http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-
overview-tools-and-resources/)
17. Jared Uffenorde (http://uffenorde.com/ux/user-experience-quotes/)
18/31/48. ed_needs_a_bicycle, via Flickr (http://www.flickr.com/photos/omcoc/6751047205/)
27. Jorge Correa, via Flickr (http://www.flickr.com/photos/jorgecorrea/4359779134/)
30. Securedge Networks (http://www.securedgenetworks.com/secure-edge-networks-blog/bid/78530/4-Tips-for-
BYOD-on-School-Wireless-Networks)
34. John W. Mauchly on the Eniac (http://www.comtechblog.com/introduction-of-computer/)
35/36. W3C (http://www.w3.org/html/logo/)
41. CommsMEA (http://www.commsmea.com/11885-mobile-apps-market-to-hit-52-billion-by-2016/)
49. Lord of the Ring - (c) All Rights Reserved Warner Bros. / New Line Cinemas
Credits / Photos