my itchy travel feet media kit
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My Itchy Travel Feet, The Baby Boomer's Guide to Travel is the undeniable expert in boomer travel. Through first-hand content and eye-catching photographs, we encourage boomers to get up off the ouch and go.TRANSCRIPT
My Itchy Travel Feet THE BABY BOOMER’S GUIDE TO TRAVEL
2015 Media Kit
Founded by Donna L. Hull and her husband, Alan
[email protected] 520.241.0900
“Hiking in Glacier National Park with Road Scholar was the trip of a lifetime. We had
so much fun reporting about it.” – Donna L. Hull
My Itchy Travel Feet – Media Kit Page 2 [email protected]
Our Editorial Expertise
We focus solely on baby boomer travel: where to go, what to do and how to do it.
Our content, based on first-person experience, covers: • Active travel experiences • Luxury cruise reports • Destination advice • Product reviews • Travel tips • Lodging & dining reviews
“a heady mix of luxury and adventure”
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It’s Not Just About Age
Boomers are independent, optimistic, positive, hard working and goal-oriented. We think of ourselves as special & unique,
and have a hard time realizing that we will ever be old.
Boomers bring energy to their travels.
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The Founders
Donna L. Hull is an experienced freelance writer; her husband, Alan Hull, is the
photographer.
Together, they brainstorm the ideas, plan the trips, and travel the world, sharing
their experiences with words, photos and videos so that readers know what to
expect on their trip.
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What We Love Soft Adventure
Luxury Cruises
Unique Accommodation Off the Beaten Path
Road Trips
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Work with Us
• We’re experts at promoting within the boomer community. Let us help you get the word out about your product and services with a sponsorship or branding program tailored to your needs. We can: – Create a social media campaign. – Promote your services on our site and in our
monthly newsletter. – Represent your brand at boomer conferences
and travel shows.
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Work with Us
• We accept press trip invitations that are in alignment with our editorial focus. – We’ll be on time and ready to work, clearly
communicating with both you and our readers about our experiences.
– We believe in honest appraisals, but bashing is never ok.
• Our marketing strategy on trips is to share and expose your product or destination to our readers on all social networks.
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Work with Us • We also publish reviews of products that
we have personally tried. – Please get in touch to discuss your product with us before
sending a sample. – In conjunction with the review, we like to offer the product
as a contest prize. Please see our contest rules for more information.
• Editors, do you need a quote for your boomer story or travel tips? Ask us.
• You can also hire Donna and/or Alan for professional writing or photography work.
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What People Are Saying
“Donna Hull stands tall as a champion of ac8ve travel and is a tremendous resource for anyone interested in healthy aging, new adventures, and thought-‐provoking wri8ng. It was a supreme pleasure to have had the chance to collaborate with her.”
Conor O’Shea, Social Media Coordinator Road Scholar
• Etc.
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What People Are Saying “Donna and Alan Hull were an absolute pleasure to host. Throughout the en8re trip (and they had a very packed agenda), Donna and Alan were professional and engaged in the ac8vi8es we had planned for them. We have been pleased with the quality of Donna’s ar8cles and the beauty of Alan’s photographs. And, Donna’s social media efforts have certainly put Helena in the forefront on several occasions now.”
Heidi O’Brien ExecuOve Director
Helena Tourism Alliance
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Stats and Demographics • Unique monthly visitors: 17,845 • Monthly page views: 33,845 • Google Page Rank: 4 • SEOMoz Domain Authority 47/100 • Facebook page fans: 7,969 • Twitter followers: 11,864 (Donna) • Klout score: 68 • Newsletter subscribers: 1,820 • RSS subscribers: 762 • Pinterest: 22,199 (MITF) 11,927 (Donna)
Statistics current as of May 1, 2015
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Stats and Demographics
LocaOon 68% of our readers are located in the U.S.
Age 65% of our readers are age 45 and above
Gender 69% of our readers are female
Household Income 35% of our readers make over $60K, 65% make over $100K
EducaOon 60% of our readers are college educated
Our typical reader is a woman aged 45 or above, living in the United States. She’s college educated, curious and adventuresome. Her children are grown (or mostly) so there’s more expendable income to seek out the next travel adventure, as long as it’s a good value.
Sta8s8cs accurate as May 1, 2015. Sources: Google Analy8cs, Alexa, Compete
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Contact For press trip invitations, advertising or media
queries, please get in touch:
• [email protected] Email preferred
• Mailing address: Donna L. Hull My Itchy Travel Feet, Inc. 620 N. First St. Ste 5-234 Hamilton, MT 59840
• Phone: 520.241.0900