My Opportunity…

©Matthew Draycott, 2010 unless otherwise attributed

All images accredited to: www.sxc.hu

Identify and explain a problem or need that your business idea would solve.

Remember you don’t have to limit yourself to physical needs, because wants and intangibles – prestige, good looks, business success, etc. – are also valid.

Explain how your new business idea fills the need or satisfies the want.

Describe the ideal customer, or target market company. Ideally you want to invent or dream up an image of a specific person, (with age, gender, economic stratum, job, preferences) or a company (with industry type, size, location) who would buy your product or service.