SOME TIMES WE GET FED UP WITH INBUILT DESIGN….

NO PROBLEM THIS APP CAN SOLVE IT..

STRATEGY

THE ONE AND ONLY STRATEGY IS ..

TO PROVIDE THE BEST MODIFICATION

POSSIBLE FOR THE PHONE

•Nova launcher •Apex launcher •Yahoo aviate launcher •Google Now launcher

Target customers

It can be used by everyone who has a mobile

So there is nothing like target market

A person with a mobile having android or any other software is sufficient.

collaboration

For different areas of modification we can collaborate with different companies

To provide wallpapers and other images partnership can

be made with photo downloading websites like pixabay, istock photos etc

For different fonts to be used in phone, websites like font.com and dafont can be contacted.

In addition to launching, some games can be provided as a benefit and contacting the game developers is a part of collaboration strategy

Other websites can be advertised in the launcher until there is no disturbance to regular usage.

The main goal is to make each and every mobile user use this app

Make the app credible so that users opt for the premium version as well

Premium version brings in more income

Customer excitement and satisfaction while using the app will be the ultimate achievement

The main goal is to make each and every mobile user use this app

Make the app credible so that users opt for

the premium version as well

Premium version brings in more income to the app as well as collaborators

Customer excitement and satisfaction while using the app will be the ultimate achievement

Product Characteristics

Grid Formation Numerous designs to arrange apps

Free cropping is available

Shapes of grids are also plenty

Scroll ability

Up to 10 icons per page

Up to 5 scrolling pages

Different sizes of scrolling docks

Scrolling design •Different shapes for scrolling •Cubic stacks and cuboidal stacks are available •Different back

textures for scrolling surfaces

Infinite Scroll The scrolling can be done to any extent

Lots of design are available

Attractive folder icons

Back up and restoration of settings on single click…

Gender and age is asked during installation and color patterns and grouping advices are given accordingly

For those who use particulaR category of apps regularly grouping is done as per their suggestions

Automatic grouping at the beginning according to their category

Premium mode characteristics

Paid version

Gesture mode Apps can be opened using different gestures

Drawing of letters, double tapping , swiping are some of them

Hiding and privacy Unused apps and Required apps can be hidden Photos and Videos also can be hidden with this feature

wallpapers and other images can be downloaded from websites like pixabay, istock photos etc

For different fonts to be used in phone, websites like font.com and dafont are used

In addition to launching, some games are provided as a benefit by collaborating with game developers

Information from Other websites is made available.

MY phone

MY

design

brand name

slogan

symbol

In the premium feature ,those who opt for images and buying games get the benefit of price reduction

Coming to the collaborators, the share from the premium sales will be distributed and they increase gradually according to purchase of premium version

The developers for the app would get bonuses if they come with brand new features which excite the customers

Distribution and

advertising

By collaborating with websites and different

social media advertising is done In mobile sales shops also the app can be given to customers as a benefit for phone purchase and some share is given to salesman

Performance

evaluation •The ultimate success of app depends on sales of premium version

•As the cost of premium version is $2 in the beginning it’s a bit difficult to satisfy both users and collaborators’ •But . gradually after increase of usage of premium version through these strategies success rate will be high •The new designs introduced and perfect

collaboration are the main criteria

THANK YOU

DISCLAIMER Created by E. Sai Charan, SVNIT

Surat , during a marketing

internship by Prof. Sameer Mathur,

IIM Lucknow.