my starbucks rewards - gamification in customer engagement - manu melwin joy
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MY STARBUCKS REWARDSGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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MY STARBUCKS REWARDS• My Starbucks Rewards™ is
one way in which TSPL
endeavours to reward and
thank loyal customers for
patronizing TSPL products
at Starbucks stores in India.
MY STARBUCKS REWARDS• To enrol in My Starbucks
Rewards™ and receive program
benefits, you will first need to
create an account at
www.starbucks.in/card and
register at least one (1)
activated Starbucks Card to your
account.
MY STARBUCKS REWARDS• “Activation” means that you
have loaded a minimum of
INR 200 onto your
Starbucks Card for the first
time.
MY STARBUCKS REWARDS• My Starbucks Rewards™
benefits are determined based
on the amount you spend at any
Starbucks store in India and the
number of “Stars” that you earn
through spending with your
registered Starbucks Card(s).
MY STARBUCKS REWARDS• A “Star” for purposes of My Starbucks
Rewards™ means each time you use your
registered Starbucks Card to pay for a purchase
worth Rs.300 (incl. taxes) on any food,
beverage, merchandise, Ready to Drink (for
example- juices, water, etc.) and Ready To Eat
(for example packaged foods like chocolates,
almonds, cashews etc.) at a Starbucks store in
India. No “Star” will be rewarded for purchases
made with a registered Starbucks Card in any
Starbucks store outside India.
MY STARBUCKS REWARDS• . For each qualified purchase, you
will receive one (1) “Star” for any
purchase worth INR 300 (Rupees
Three Hundred Indian only, inclusive
of all taxes), at any Starbucks store in
India, except during limited time
promotions when Starbucks may
offer “Bonus Stars” on featured
products and/or services.
MY STARBUCKS REWARDS• Currently, there are three
(3) levels in My Starbucks
Rewards™ which are
determined by the number
of Stars that you accumulate
in your account in a 12
month period.
MY STARBUCKS REWARDS• To maintain the Welcome
Level, you must earn at least
one (1) new Star during
each consecutive 12-month
period following the date
you reach Welcome level.
MY STARBUCKS REWARDS• To maintain the Green
Level, you must earn at least
five (5) new Stars during
each consecutive 12-month
period following the date
you reached the Green
Level.
MY STARBUCKS REWARDS• To maintain the Gold Level,
you must earn at least
twenty five (25) new Stars
during each consecutive 12-
month period following the
date you reached the Gold
Level.