my toys direct -omig 29.1.2013 - starting an e-commerce business by ronan walsh
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29th Feb Company Formed 1st July Website Launched October Won JCI Friendly
Online Business Award October Shortlisted
eBusiness Spider Award
Achieved goal of owning my business But We have a long long way to go
2010 - 36% Irish Shoppers shopped online 2011 - 42% Irish Shoppers shopped online 2012 - ?????? €420m in the run up to Christmas 76% of UK Shoppers
Understanding who your consumer is.
Understanding your consumers decision journey is key to generating relevant traffic & sales conversion
Genuinely putting the customer first is a winning formula
Your company voice can influence perception of your company
Keep your voice consistent
Communication is key
The Future is online and offline
Go for it!!!
Don’t be afraid to fail
Do well the things that are close to hand and great things will come to thy hand to be done
