mysale plc b2b

The MYSALE Group PLC is a leading online retailer with established flash and

eRetail sites in Australia, New Zealand and South-East Asia and an expanding

international presence in the United Kingdom.

The MYSALE Group PLC has more than 23 million* registered members with

approximately 250,000 new members joining every month.

With buying offices and or warehouses in Sydney, London, Los Angeles, Milan and

South East Asia, the MYSALE Group PLC work with brands throughout the world

offering a complete B2B solution in disposing of excess inventory in the quickest

and most efficient way possible.

The MYSALE Group PLC currently operates under ten differentiated brands in 9

different countries.

Our current group of retail sites include:

WHAT WE DOAUSTRALIA – 15 MILLION MEMBERS

OZSALE.COM.AU

BUYINVITE.COM.AU

COCOSA.COM.AU

DEALSDIRECT.COM.AU

OO.COM.AU

TOPBUY.COM.AU

NEW ZEALAND – 1.8 MILLION MEMBERS

NZSALE.CO.NZ

BUYINVITE.CO.NZ

COCOSA.CO.NZ

UNITED KINGDOM – 1.7 MILLION MEMBERSMYSALE.CO.UK

COCOSA.CO.UK

SINGAPORE – 1.2 MILLION MEMBERSSINGSALE.COM.SG

MALAYSIA – 1.9 MILLION MEMBERSMYSALE.MY

THE PHILIPPINES – 500,000 MEMBERSMYSALE.PH

HONG KONG – 235,000 MEMBERSMYSALE.HK

THAILAND – 700,000 MEMBERSMYSALE.TH

A MYSALE HISTORYSHORT BUT DYNAMIC

KEY MILESTONES2007 - OZSALE founded by Jamie Jackson.

2009 - Carl Jackson joined OZSALE as CEO.

- Investment from Insight Venture Partners, a leading United States venture capital fund.

- NZSALE launched.

2010 - SINGSALE launched.

- New multi-million dollar ERP system introduced.

- Buying offices opened in the United States and the United Kingdom.

- 1 million member milestone reached.

2011 - THAISALE and MYSALE Malaysia launched.

- New 20,000 sqm warehouse opened in Sydney as well as warehouses in the United States and the United Kingdom.

2012 - buyinvite acquired consolidating the groups position as the largest shopping club in Australasia.

2013 - MYSALE Philippines launched.


2014 - MYSALE, United Kingdom and Hong Kong launched.


- Investment from Shelton Capital Limited, ultimately owned by Lady Cristina Green (owner of the Arcardia Group).

- Entered the Alternative Investment Market (AIM) in the UK, and secured investment from Mike Ashley - Sports Direct.

- Cocosa acquired from Mohammed Al Fayed and relaunched in the United Kingdom, and launched in Australia & New Zealand. - Invitetobuy.dk purchased in Denmark.

2015 - 17 million member milestone reached.

- Acquisition of the e-Retail business (Deals Direct, Top Buy and OO.com.au) from ASX listed Grays eCommerce Group.

2016 - 23 million member milestone reached

From humble beginnings in a small warehouse on Sydney’s Northern Beaches

ozsale.com.au was the first online members-only shopping club in Australia,

pioneering a new channel of distribution.

Originally focused on sourcing European fashion brands, the business

quickly expanded to include all fashion, footwear & accessories, homewares,

beauty, toys and more.

Early success in Australia paved the way for expansion into New Zealand and

South East Asia before opportunities further afield in the United Kingdom

were realised.

The strategic acquisitions of the flash brands buyinvite in May 2012 and

Cocosa in 2014 and the eRetail brands Deals Direct, OO.com.au and Top

Buy in 2015 further diversified the business and consolidated our position as

the leading online retailer in Australasia.

THE FLASH BUSINESSOur flash sites are driven by value for money and amazing quality and choice.

We will always be best price in market and we showcase a huge range of product internationally -

with more than 8000 new products listed daily, bringing the total of products on sale at any one time to more than 120,000.

Positioning - Up to 80% off big brands every day.

Strengths - More than 8000 new products daily

- #1 & #2 off price online retailer

- Hard discount

- Up to 80% off everyday

- International & domestic designer brands

- Every day low price

- Limited time only

- Element of surprise for members

- Market leader in off-price fashion

- Incredible value and quality

Key - Designer Fashion, Homewares, Footwear & Categories Accessories, Health & Beauty and Toys.

Target - OZSALE, NZSALE, SINGSALE, MYSALE

Women 24-39 (with strong family skew)

buyinvite Women 18-30

Positioning - The destination for hand picked luxury.

Strengths - Market leader in online luxury

- Premium beauty brands and high-end fashion

- Up to 80% off everyday

- Quality

- Niche audience

Key - Men & Women’s Fashion, Beauty, Perfume, Categories Handbags, Watches, Accessories, Linen,

Homewares and more.

Target - Women 24-39

THE E-RETAIL BUSINESSIn late 2015 the MYSALE Group PLC acquired eRetail sites, Deals Direct, OO.com.au and Top Buy from

The Grays eCommerce Group.

All established sites with clear branding, these websites are a great platform for smaller and boutique brands.

Importantly, there is very little cross over between the databases of our flash and eRetail businesses.

Positioning - Amazing Deals every day

Strengths - #1 eRetailer

- Best price in market

- Exceptional value for money

- 10,000 bargains online

- Reliable, every day product

and discounts

- Up to 70% off RRP

Key - Fashion, Kids, Health, SportsCategories

Target - Women and Men 24-39

Positioning - Top Brands – small prices

Strengths - Fun, timely, unbranded but relevant

product from China

- 30,000 products online

- Element of surprise – with a

technology skew

- Cheap price points

- Surprising and innovative

Key - Novelty / TechnologyCategories

Target - Men 18 +

Positioning - Shamelessly Good Value

Strengths - Market leader in online homewares

- Best price in market

- 30,000 products online

- Reliable, every day product & discounts

- Up to 70% off RRP

- Great value, great quality

Key - Homewares, Furniture, Electronics, Categories Beauty products, Fashion

Target - Women 25+

Australia

Indonesia

Singapore

Malaysia

ThailandPhilippines

Hong Kong

UKDenmark

Current online sites

Other planned online sites (Asia)

Further opportunities beingexplored

NewZealand

Population: 4.4mLaunch Date: 2009

Population: 111mLaunch Date: 2013





Population: 249mLaunch Date:Coming Soon


Population: 9mLaunch Date:Coming Soon

Population: 5.6mAquired : 2014


MYSALE has provencapability to expand into

new markets and integratesystems and processes

BENEFITSON A GLOBAL SCALE

Our Buying offices are located in Sydney, London, Los Angeles and Florence and our teams are continually travelling

all over the world to find new and exciting products and brands for our members.

Our flexible Business model enables us to work with brands, suppliers, distributors, retailers and resellers in

a variety of different ways.

Suppliers

1. Source direct from Brands

2. Source directly from Distributors

3. Work direct with Retailers

4. Work directly with Resellers

METHODS OF PURCHASING

1. Purchases online by

our members

2. Outlet Stores

(11 stores in New Zealand)

3. Wholesale Distribution

OPERATING MODELS

1. 3rd party supplier model

(Drop Ship)

2. Consignment model

3. Own-buy

4. Work directly with Resellers

5. Stock Reservation

6. Buy-Out (SS and OB)

DROP SHIP MODELMANAGE YOUR BRAND EXPERIENCE

BENEFITSThe MYSALE drop ship model will vary

depending on your needs.

We will work with you to find a drop ship

solution that works best for you, but in essence:

• A sale is run online.

• For flash sales, a drop ship file is sent at sale

end containing the PO and customer details

in excel format.

• For e-Retail sales, a drop ship file is sent daily

containing customer details in excel format,

and the PO is sent weekly.

• Dispatched to customers directly by supplier.

• Title of the goods remain with the supplier.

• Supplier maintains 100% control over stock.

• Supplier utilises own DC, staffing and processes etc.

• Supplier maintains full control over the dispatch

process and the speed of route to customer.

• The opportunity for quick dispatch helps improve

brand experience.

• The opportunity for smaller margin in-take from The

MYSALE Group as supplier shoulders the cost of pick,

pack and dispatch.

• Ability for suppliers to utilise the MYSALE Group dispatch system as required.

CURRENT DROP SHIP SUPPLIERSPumpkin Patch, Charlie & Me, Melissa & Doug, Ravensburg, Schleich

and Sylvanian Families.

CONSIGNMENT MODELSALES WITHOUT OVERHEADS

The MYSALE consignment model will vary depending on your needs.

We will work with you to find a consignment solution that works best for you, but in essence:

• A sale is run on line.

• At the end of the sale we will send you the purchase order.

• Title of goods remains with supplier.

• Brands generally send in new inventory every 4-6 weeks.

• Combine product from multiple shipments form individual stores to run one big sale.

• Buyers work closely with you to an annual budget ensuring each party is the delivering the expected numbers

each year.

• Get maximum exposure on up to 17 websites in 9 countries.

• Geographic footprint of MYSALE Group allows you to get twice the seasons out of our ranges, taking advantage of

both the Northern and Southern hemispheres.

• Remove slow moving lines (including high volume SKU’s) from full price retail, outlet stores or warehouses and

focus entirely on your new lines.

• No cost or inconvenience of holding your own warehouse sales.

CONSIGNMENT BENEFITS• Eliminate overheads on rental, staffing and warehouse resources as

we manage storage and pick and pack at the MYSALE Group DC’s.

• Use the MYSALE Group DC’s as an extension of your brand to

compliment your bricks and mortar DC – we offer he same

convenient services with no additional charge.

• Free storage and pick and pack at the MYSALE Group warehouse.

• Enable a great customer experience

– we pick and pack the product while

the sale is live, delivering to customers quickly.

• Get maximum exposure on up to 17 websites in 9 countries.

• Geographic footprint of MYSALE Group allows you to get twice the

seasons out of our ranges, taking advantage of both the Northern

and Southern hemispheres.

• Remove slow moving lines (including high volume SKU’s) from full

price retail, outlet stores or warehouses and focus entirely on your

new lines.

CURRENT CONSIGNMENT SUPPLIERSAlex Perry, Autograph, Bell & Barnett, DC Shoes, Esprit,

Glue, Henley’s, Jeanswest, Le Coq Sportif, Quiksilver,

Roxy, Topshop, Topman, Von Zipper and Witchery.

CONSIGNMENT RECEIVINGAND INVENTORY PROCESS

We adhere to a very comprehensive, secure receiving and inventory management process at our DCwhich involves:

• Pre-sorting stock to separate similar SKU’s

• Extracting samples for photo-shoot

• Identifying any defective/faulty products

• Repacking stock into our standard packing boxes with inserts to separate different SKU’s

• Individually barcoding every product (if products arrives without barcode or incompatible barcodes)

• Labelling every box with unique box barcodes and box numbers

• Receiving each product onto our WMS and ERP system

• Generating detailed receiving report after completion of stock receipt listing any quantity variances, faulty

and singles/doubles

• Conducting periodic stock takes to maintain stock accuracy and integrity.

• The MYSALE Group PLC has more than 30,000 sqm in its 3 principal Warehouse and DC’s located in Australia, the United Kingdom

and the United States as well as satellite company owned operations in Singapore, New Zealand and Malaysia.

• Operating a direct-to-member delivery solution from every warehouse to each market, this is an impressive operation that has

the capacity to deliver 50,000 parcels every day.

• We have made substantial investments in the DC’s to enable the consignment model and ensure that our stock control process is

world class.

• Since the consignment arm of the business began we have receipted, held and sold through more than 2 million units.

• We have additional insurance to cover goods on consignment in the DC and have round-the-clock security and CCTV cameras

throughout the warehouse to ensure safety of all stock.

LOGISTICS & DISTRIBUTION

BRAND COMPELLING VALUE PROPOSITIONFOR VENDORS

Thousands of well known and emerging brands, as well as smaller

boutique vendors work with us to:

• Build brand awareness

• Reach more than 20 million potential shoppers through our

unrivalled marketing machine

• Generate sales

• Leverage scaled distribution

• Maximise Dual seasons

• Dispose of excess inventory

• Utilise design, styling and photographic studio free of charge

Since our launch in 2007 we have conducted

over 500,000 !ash sales over 3000 brand

partners. We partner with brands throughout

the world in the following categories:

• Men’s, Women’s and Children’s Fashion

• Footwear & Accessories

• Health, Beauty and Wellbeing

• Homeware and Living

• Toys

All of our Digital Factories feature:

• Experienced creative, styling and photographic teams.

• Dedicated modular photographic booths and !xed room sets.

• Brand sign-off on creative images prior to sales going live.

• Deliver more than 50,000 edited images every month.

Our fully serviced Digital Factories in Australia, the United States, the United Kingdom and Malaysia deliver a world-class curated digitial experience.

A BRAND EXPERIENCEDESIGN

We are always open and always up to 80% off RRP off the 120,000 products

on sale at anyone time. And with more than 8000 new products every day a

multi layered approach was required with our sales strategy.

The ability for a member to be able to shop where and when it suited them

was paramount.

WEBSITE

SOCIAL

APPS

We have developed websites for both desktop and mobile devices.

Our social media footprint is in excess of 2.7 million.

We now have 38 variations of our Apps (including Android) across 6 countries with a combined total of more than 4.5 million downloads.

MOBILE MARKETPLACE

LEGEND WEBSITE BUYING OFFICES DISTRIBUTION CENTRE AUSTRALIA

SINGAPORE

PHILIPPINESTHAILAND

HONG KONGSHANGHAI

CHINA

UK/EUROPE

LOS ANGELES

NEW ZEALAND

DENMARK

MALAYSIA

GLOBAL INFRASTRUCTURE SCALABLE SOLUTIONS Our Business Model and Supply Chain infrastructure allows us to deliver sale items on a global scale as well as expand

into new markets cost effectively.

HOUSEHOLD INCOME

$100,000 + 60%

10%

90%

16%

12%

7%

4%

1%

$75,000 - $99,999

$50,000 - $74,999

$35,000 - $49,999

$20,000 - $34,999

$0 - $19,000

• Highly engaged, active, loyal and big spenders

• Average cart size is $65 consisting of 2.5 items

• 90% of members are 25+*

• 51% have one or more kids*

• 98% shop online at least once a month with 87% spending over $100*

70% OF PURCHASES ARE REPEAT BUYERS*OZSALE MEMBER SURVEY SAMPLE SIZE 6407, FEBRUARY 2016

MEMBER DEMOGRAPHIC

PEOPLEMYSALE Group PLC employs more than 400 dedicated people focused on delivering excellence on an international scale.

• Buying and Merchandising in 4 countries• Customer Service Support Centre in Kuala Lumpur• Over 45 IT Development Teams in Russia, Singapore, Sydney and The Philippines• Data Marketing, Customer Acquisition and Social Marketing Teams• Logistics, Warehouse and Distribution Teams

-

BRANDSWe work with thousands of brands internationally to dispose of excess inventory including:

WITCHERY - BENDON LINGERIE - ROXY - CALVIN KLEIN - PLEASURE STATE - EVENTS - COTTON ON - MAURIE & EVE - ONE TEASPOON

TIGERLILY - QUEENSPARK - QUIKSILVER - ESPRIT - OXFORD - BELL & BARNETT - CHAMPION - HENLEY’S - LE COQ SPORTIF - VON ZIPPER

CHEAP MONDAY - BONDS - CHARLIE & ME - TOMMEE TIPPEE - HASBRO - LAMAZE - CRAYOLA - MATTEL - TRESPASS - REGATTA

JUICY COUTURE - DESIGUAL - DIESEL - AMERICAN APPAREL - LSPACE - BEN SHERMAN - RAY-BAN - GROWN - MOR - NATIO - ULTRACEUTICALS

ELIZABETH ARDEN - BLACKMORES - THALGO - INNOXA - FREEZEFRAME - BIRKENSTOCK - BROOKS - CLARKS - DC SHOES

DIANA FERRARI - FITFLOP - GUESS - HUSH PUPPIES - IPANEMA - THOMAS SABO - GEORGINI - GELICIOUS - WILTSHIRE - BLACK & DECKER

MARTHA STEWART CRAFTS - STANLEY ROGERS - DOLCE + GABBANA - COACH - TODS - TIMBERLAND - ELLE - CHLOE - JEANSWEST

STEVE MADDEN - BETSEY JOHNSON - STÜHRLING - AUGUST STEINER - AKRIBOS XXIV - MOSCHINO - MICHAEL KORS - TOMMY HILFIGER

PRADA - SEAFOLLY VERSACE - REDKEN - GINO ROSSI - STELLA MCCARTNEY - CLARINS - DIESEL - ST TROPEZ - FENDI - HAVAIANAS

AND MORE

BACKGROUNDThe Witchery Group wanted to exit selected DFO retail outlets and maintain control

over any new distribution channel.

SOLUTION

MYSALE Group PLC offered the Witchery Group a ful ly outsourced business solution for excess inventory.

Every 6 – 8 weeks product is shipped directly to MYSALE Group PLC’s distr ibution from stores or from their warehouse.

Sale campaigns are jointly planned ensuring there is minimum disruption to the exist ing store base (effectively we fol low the

mark down schedule they would use for their exist ing DFO stores). Witchery retain t it le of product and audit our process.

MYSALE Group PLC is responsible for the pick, pack, dispatch and all returns. Payment made immediately campaign is finished.

Currently planning cross-marketing promotions with MYSALE Group PLC’s Witchery customer base.

CASE STUDY

CASE STUDYSOLUTIONMYSALE Group PLC offered Skins Compression Wear a solution to sell through this excess inventory by offering online via ozsale.com.au to our Australian customer base.Skins retain title of product until they deliver all sold stock in bulk to the OZSALE warehouse in Smithfield. From there OZSALE dispatch directly to our customers.Sales campaigns are jointly planned with the Skins Compression Wear team to ensure minimum disruption to their traditional retail base.The monthly results speak for themselves with OZSALE selling through in excess of 6000 units in a 3 day sale period.

The campaigns are so successful that we have now successfully cleared through the entire Skins Compression Wear excess stock and are examining future options with Skins which could potentially include producing product specifically for us to help feed the demand that our hungry database has for Skins.

BACKGROUND

Skins Compression Wear were looking to clear the excess inventory generated by cancelled and over orders from their traditional retailers.

BACKGROUNDBell & Barnett wanted to find a new online channel to clear excess inventory.

SOLUTION

• MYSALE Group PLC offered Bell & Barnett, including

their subsidiary brands, a fully outsourced business

solution for excess inventory.

• Every 12 weeks product is shipped directly to the

MYSALE Group DC from both their individual stores or

from their own warehouse.

• Sales campaigns are jointly planned ensuring there

is minimum disruption to the existing store base

(effectively we follow the mark down schedule they

would use for their existing stores).

• Bell & Barnett retain title of product and audit

our process.

• MYSALE Group PLC is responsible for the pick, pack,

dispatch and manage any returned stock.

• Payment is made immediately after a campaign

is !nished.

CASE STUDYCONSIGNMENT

BACKGROUNDThe Quiksilver Group wanted to find a new online channel to clear excess inventory.

SOLUTION

• MYSALE Group PLC offered The Quiksilver Group,

including the Quiksilver, Roxy and DC brands, a fully

outsourced business solution for excess inventory.

• Every 12 weeks product is shipped directly to MYSALE

Group PLC’s distribution from both their individual

stores or from their warehouse.

• Sales campaigns are jointly planned ensuring there

is minimum disruption to the existing store base

(effectively we follow the mark down schedule they

would use for their existing stores).

• Quiksilver retain title of product and audit our process.

• MYSALE Group PLC is responsible for the pick, pack,

dispatch and all returns.

• Payment is made immediately after a campaign

is !nished.

CASE STUDYCONSIGNMENT

BACKGROUNDPumpkin Patch wanted to find a new online channel to clear excess inventory, while maximising profit and maintaining complete control of their brand experience.

SOLUTION

MYSALE Group Plc offered Pumpkin Patch, including

their subsidiary brands a drop ship solution for excess

inventory.

• Key for Pumpkin Patch was being able to control

the branding from the packaging through to the

collateral to customers.

• This enabled increased delivery speed to customer as

stock could be dispatched daily throughout

sale campaign.

• Dispatching on average 18,000 units in each

5 day campaign.

• Although Pumpkin Patch managed the dispatch

process they enjoyed being able to leverage OZSALE’s

strong postage rates.

• Shared FTP data feeds create easy admin allowing for

fast turn around and ability to run regular sales.

• Pumpkin Patch enjoyed payment is made

immediately after a tcampaign is !nished.

CASE STUDYDROPSHIP

CONTACTMATT BENNISONBUYING DIRECTORM 0450 086 113E [email protected] MYSALEGROUP.COM

MEMYSALE GROUP | OZSALE UNIT 5111 OLD PITTWATER RD, BROOKVALE NSW 2011P 02 8999 0407F 02 9939 7877