My brand is myself

• Quality

• size

• price

• Just not perfect : colors and style

Problems

• Quality

• size

• price

• Just not perfect : colors and style

Problems

We need unique clothes

to express ourselves !

Demo time!

Design

User flow

Get

Share

designplacingorders

producer userdeliver

$90 $100

Business model

$10

2 transactions last night!

Current status

2000x10%=NT200 1200x10%=NT120

DEALDEAL

2 Suppliers: 名權 COS 店 ,林懋成衣

• Target customer: 15-40 female

Market

• Surveys1. facebook fan page 2. 100 questionnaires3. 2 real sales

Market

Be interested in innovation 89%

Excited about designing their own clothes

83%

age

number

↓↓↓

• unitedstyles.com

• Threadless.com

• Cabinet-T.com

Competitior

• Differentiation:• more simple to use!!• more delicate design people can do!!• more customize!!

• We can accept just one order!!Every creativeness can be wear!!

Why do we defeat them?

Next step

Marketing strategy :

1. facebook game 2. My Closet

Next step

Customer acquisition:– ordinary / advanced tool

For designers to produce and we get commissions

target

• Get more than 50 orders in 3 month.

Q&A

Thank you!