myshopi: the story of a successful app - mobile forum 2014
DESCRIPTION
Philippe Van Ophem: myShopiTRANSCRIPT
![Page 1: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/1.jpg)
Contact : Philippe Van Ophem – [email protected] - +32(496)16.12.70www.myShopi.be
![Page 2: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/2.jpg)
Technology evolution
80’s 90’s 2000 2010
![Page 3: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/3.jpg)
myShopi : from an APP to the paper…
September 2009 : feasibility analysis of 3 entrepreneurial projects April 2010 : decision to create a smartphone app development company August 2010 : Agilys created March 2011 : myShopi APP on the App Store …
![Page 4: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/4.jpg)
80 % of the consumers build a shopping list
Consumers visit an average of 4,7 retailers (*)
Consumers want to centralise their shopping lists
Retailers & brands are looking for new media
myShopi : the answer to several needs
(*) Source : GFK Available on
![Page 5: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/5.jpg)
![Page 6: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/6.jpg)
![Page 7: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/7.jpg)
myShopi : from an APP to the paper…
September 2009 : feasibility analysis of 3 entrepreneurial projects April 2010 : decision to create a smartphone app development company August 2010 : Agilys created March 2011 : myShopi APP on the App Store February 2012 : first digital promotions in myShopi (start of business model) March 2012 : capital increase of 550.000 € November 2012 : myShopi on the WEB January 2013 : myShopi on TV December 2013 : Belgische Distributiedienst buys Agilys April 2014 : myShopi relaunch – myShopi also on PAPER
![Page 9: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/9.jpg)
Consumer brand of BD
![Page 10: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/10.jpg)
![Page 11: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/11.jpg)
![Page 12: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/12.jpg)
Cross-media communication
![Page 13: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/13.jpg)
Why is myShopi a successful app ?
Answer to a specific need Useful Recurring usage Userfriendly Fun
LISTEN to your users … and MARKET your app !!!
![Page 14: myShopi: the story of a successful app - Mobile Forum 2014](https://reader035.vdocument.in/reader035/viewer/2022062404/554d1082b4c905d4568b509a/html5/thumbnails/14.jpg)
Contact : Philippe Van Ophem – [email protected] - +32(496)16.12.70www.myShopi.be