myths of outsourcing print and mail management
TRANSCRIPT
Myths of Outsourcing Print and Mail Management
Introduction
Businesses that do not limit themselves to one particular marketing style always look for new and innovative ways of reaching out to their customers.
In the recent years, many businesses have turned to outsourcing their print and mail requirements for such marketing campaigns.
Those who have availed professional services, have seen the difference between an expertly run campaign with the right kind of materials and others that have dramatically fallen short.
However, some still hesitate and this is exactly why we have created a ‘myth buster’ list to ensure that you understand and implement.
Myth of Outsourcing
1. Outsourcing print and mail management services is expensive Cost is definitely a crucial factor to consider when you decide to
outsource. Many print management companies ensure that you get the most out of your dollars and maintain a competitive pricing strategy.
2. Quality will not be consistent and your business will suffer This is the next and very important myth that needs to be
busted. The print management company has the expertise, the
equipment and the resources to provide you with the best quality material for your marketing campaigns.
They have a team working specifically to ensure that they maintain the quality standards that your customers expect.
3. Print lead times will increaseThis is another important factor to be considered.These companies work on strict SLA’s (Service Level Agreements)
and hence deliver on time. They have enough resources to ensure that your campaign is not delays due to their services.
4. Will make your company less agileYour employees are free from print and mailing tasks and can concentrate on marketing strategies and implementation instead.You can focus on planning while leave the routine tasks of printing marketing matter and mailing it to your customers to the specialists.
Conclusion
For businesses who strive to get nothing but the best for their marketing campaigns, outsourcing printing and mailing services could be the best choice.
Once they have brainstormed their ideas and finalized the campaign, leave it to the experts to get the job done! It simply works out best for all!
Get in Touch
Innovative Response Marketing Inc.4020A Sladeview Crescent, Unit 5Mississauga, ON L5L 6B1Canada
Phone : 905.826.1411Fax : 905.826.1450
Sales Inquiries : Mark Stephens Email: [email protected]
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