NAIDOC 2020Supporter PackNovember 2020

Acknowledgment of CountryWe pay our respects to the Aboriginal and Torres

Strait Islander ancestors of this land, their spirits and their legacy. The foundations laid by these ancestors

—our First Nations peoples—gives strength, inspiration and courage to current and future

generations, towards creating a better Queensland.

NAIDOC Week 2020This year national NAIDOC Week celebrations will be held from the 8-15 November. This follows the decision by the National NAIDOC Committee to postpone NAIDOC Week in July due to the impact of the Coronavirus (COVID-19) pandemic across communities and cities.

Starting from Sunday 8 to Sunday 15 November, NAIDOC Week celebrates the rich histories, cultures and achievements of Aboriginal peoples and Torres Strait Islander peoples.

The 2020 NAIDOC theme is Always Was, Always Will Be, which recognises that First Nations people have occupied and cared for this continent for more than 65,000 years.

All Australians are invited to embrace the true history of this country – a history which dates back thousands of generations.

This year, because we can’t get together as much in person, DATSIP is extending our celebrations beyond NAIDOC Week (8 to 15 November) through to Human Rights Day, celebrated on 10 December.

We encourage you to get involved in NAIDOC Week celebrations and promote initiatives throughout November with your networks.

Please use the information in this guide to promote NAIDOC celebrations.

If you need assistance with any of the information or content in this guide, please email communications@datsip.qld.gov.au

How you can get involved NAIDOC Week is an opportunity for all Queenslanders to come together and celebrate the histories, cultures, customs and achievements of Aboriginal peoples and Torres Strait Islander peoples

There are lots of ways you can get involved, from hosting a special event to learning the Aboriginal or Torres Strait Islander language for place names or words in your local area. Please remember to keep COVID Safe and maintain social distancing requirements.

On the next page you will find a few ideas to get you started.

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How you can get involved Community celebrations and events Learn the Aboriginal and Torres Strait Islander language for place names and words in your local area. Invite an Aboriginal person or Torres Strait Islander person in the science, music, art or sports fields to

come and present in your workplace. Invite Aboriginal and Torres Strait Islander dancers to perform at a COVID safe event and talk about their

culture. Hold a writing competition that explores important issues impacting or affecting Aboriginal peoples and

Torres Strait Islander peoples. Arrange a display at a local shopping centre or central public area showcasing the achievements of local

Aboriginal and Torres Strait Islander peoples. Create a website page showing your local NAIDOC Week initiatives – a Facebook event page is an easy

way to do this. Encourage your local schools to hold NAIDOC Week initiatives with the children such as a reading books

by Aboriginal and Torres Strait Islander authors. Make a banner for NAIDOC Week and have it displayed over the main street of your town or city Use street theatre, mime, dance, a rap contest and poetry to promote NAIDOC Week. Sponsor a children’s essay competition through your local school. Display the essays in your local

library, Indigenous Knowledge Centre or community centre. Hold a flag raising ceremony of the Aboriginal flag and Torres Strait Islander flag. Hold a NAIDOC Week breakfast, morning tea or lunch and organise a guest speaker. Organise an event such as an art display, photographic exhibition, sporting match or music concert

aligned to the NAIDOC Week theme. Hold a launch at a local shopping centre or central public area to celebrate NAIDOC Week, inviting

speakers to talk about what NAIDOC Week means. Arrange to have NAIDOC Week messages displayed on billboards around your community. Your local

council, Queensland Transport and Main Roads or the Queensland Police Service may be able to assist.

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Key messagesAbout NAIDOC 2020 This year national NAIDOC Week celebrations will be held in November, starting on Sunday 8 to Sunday

15 November. NAIDOC 2020 invites all Australians to embrace the true history of this country – a history which dates

back thousands of generations and calls for all Australians to celebrate that we have the oldest continuing cultures on the planet. Always Was, Always Will Be.

NAIDOC Week is a celebration of the rich histories, cultures, customs and achievements of Aboriginal peoples and Torres Strait Islander peoples.

About the national NAIDOC theme This year, the NAIDOC theme Always Was, Always Will Be. recognises that First Nations people have

occupied and cared for this continent for over 65,000 years. It acknowledges and celebrates that our nation’s story didn’t begin with documented European contact

whether in 1770 or 1606 - with the arrival of the Dutch on the western coast of the Cape York Peninsula. Aboriginal peoples and Torres Strait Islander peoples were Australia’s first explorers, first navigators, first

engineers, first farmers, first botanists, first scientists, first diplomats, first astronomers and first artists. Always Was, Always Will Be. acknowledges that hundreds of nations and cultures covered this

continent, with the very first footprints on this continent belonging to First Nations peoples. NAIDOC Week 2020 is about seeing, hearing and learning the First Nations history of this country -

which is Australian history.

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Emails for sharing the NAIDOC 2020 supporter packEmail for Departments to forward to stakeholders with supporter packDear [insert name]

Following the decision of the National NAIDOC Committee earlier in the year, NAIDOC Week will be held in November, starting from Sunday 8 to Sunday 15 November 2020.

NAIDOC Week celebrates the rich histories, cultures, customs and achievements of Aboriginal peoples and Torres Strait Islander peoples.

This year, the NAIDOC theme Always Was, Always Will Be. recognises that First Nations people have occupied and cared for this continent for more than 65,000 years. It invites all Australians to embrace the true history of this country.

Here is a snapshot of what is scheduled across Queensland:

Lighting up for NAIDOCProminent landmarks in Brisbane, Toowoomba, Mackay, Cairns and the Torres Strait will be lit up throughout NAIDOC week in the colours of the Aboriginal flag and the Torres Strait Islander flag in celebration of the week. Be sure to post your photos on deadly stories Facebook and Instagram.

NAIDOC community eventsCheck the NAIDOC Week events calendar for celebrations and initiatives happening across Queensland. If you are hosting one, be sure to register it for inclusion on the calendar.

Sharing stories of Always Was, Always Will Be.In honour of the national NAIDOC theme, and as a mark of respect for Queensland Aboriginal and Torres Strait Islander Elders, we are shining a light on the stories of Aboriginal and Torres Strait Islander Elders on deadly stories Facebook and Instagram.

To support the promotion of NAIDOC 2020, we have attached a suite of communication assets for use in newsletters, on social media and online. Should you have any questions about using these materials, please email Communications@datsip.qld.gov.au .

For more information about NAIDOC 2020 celebrations and local community events, visit www.datsip.qld.gov.au/naidoc

Happy NAIDOC,

[insert name]

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Newsletter contentInstructionsCut and paste the copy below into your organisation’s newsletter/eDM. There are two versions of the newsletter/eDM copy — under 250 and 100 words. Please be sure to include the link to the Queensland NAIDOC website — datsip.qld.gov.au/naidoc

Newsletter/eDM copy — under 250 wordsSubject: Queensland to celebrate NAIDOC throughout November in 2020

Across the country NAIDOC Week celebrations will be held from the 8-15 November 2020.

The NAIDOC theme this year Always Was, Always Will Be. recognises that First Nations peoples have occupied and cared for this continent for more than 65,000 years and invites all Australians to embrace the true history of this country.

Here is snapshot of signature NAIDOC initiatives across Queensland:

Lighting up for NAIDOCProminent landmarks in Brisbane, Toowoomba, Mackay, Cairns and the Torres Strait will be lit up throughout NAIDOC week in the colours of the Aboriginal flag and the Torres Strait Islander flag in celebration of the week. Be sure to post your photos on deadly stories Facebook and Instagram.

NAIDOC community eventsCheck the NAIDOC calendar for celebrations and initiatives scheduled across Queensland. If you are hosting an initiative, be sure to register on the calendar .

Sharing stories of Always Was, Always Will Be.In honour of the national NAIDOC theme, and as a mark of respect for Queensland Aboriginal and Torres Strait Islander Elders, we are shining a light on the stories of Aboriginal and Torres Strait Islander Elders on deadly stories Facebook and Instagram throughout November through to Human Rights Day on 10 December.

For more information about NAIDOC 2020 celebrations, and local community events, visit datsip.qld.gov.au/naidoc

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Newsletter content (continued)Newsletter/eDM copy — under 100 words Subject: Celebrating NAIDOC in November

This year, NAIDOC Week is being celebrated 8-15 November.

The NAIDOC theme Always Was, Always Will Be. recognises that First Nations peoples have occupied and cared for this continent for more than 65,000 years and invites all Australians to embrace the true history of this country.

For more information about NAIDOC 2020 celebrations and community events near you, visit datsip.qld.gov.au/naidoc

Newsletter/eDM images

High resolution images are available for download by clicking on the images within the NAIDOC 2020 supporter pack on pages 15 to 16.

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Media content Please feel free to adapt the following media content for release through your organisation’s approved media distribution channels. Please ensure you follow your organisation’s existing media protocols and approvals.

Community Service Announcement (CSA) – Queensland celebrates NAIDOC differentlyDue to the impact of the novel coronavirus (COVID-19), Queensland is celebrating NAIDOC Week differently — but just as proudly this November.

During NAIDOC Week, celebrated from the 8 to the 15 of November this year, Queensland communities will come alive with lights, storytelling, community events and more to celebrate the world’s two oldest living cultures.

NAIDOC Week is an opportunity to celebrate the histories, cultures, customs and achievements of Aboriginal peoples and Torres Strait Islander peoples.

For more information about NAIDOC 2020 celebrations near you, visit: datsip.qld.gov.au/naidoc

Community Service Announcement (CSA) – Honouring the NAIDOC theme in 2020Queensland is home to the nation’s second largest population of Aboriginal and Torres Strait Islander peoples.

This year’s national NAIDOC theme Always Was, Always Will Be. recognises that First Nations peoples have occupied and cared for this continent for more than 65,000 years.

This year, we celebrate this continuing history that dates back thousands of generations.

All Queenslanders are invited to join this national celebration of the continued histories, diverse cultures and customs and ongoing achievements of Aboriginal peoples and Torres Strait Islander peoples.

For more information about NAIDOC 2020 celebrations and to learn more about the theme, visit: datsip.qld.gov.au/naidoc

Community Service Announcement (CSA) – NAIDOC inspires communities to celebrate and light up.Iconic local landmarks, infrastructure and public spaces including Brisbane’s Story Bridge, Suncorp Stadium, Queensland Parliament House and Munro Martin Park in Cairns will light up in colours of the Aboriginal flag and Torres Strait Islander flag in celebration of NAIDOC Week – which will run from the Sunday 8 - 15 November.

This NAIDOC Week, Queensland communities will come alive with lights, storytelling, community events and more to celebrate the world’s two oldest living cultures.

Queenslanders can join the celebrations online, using social media or in their community.

NAIDOC Week is an opportunity to celebrate the rich and diverse histories, cultures, customs and ongoing contributions of Aboriginal peoples and Torres Strait Islander peoples.

For more information about NAIDOC 2020 celebrations near you, including community events, visit: datsip.qld.gov.au/naidoc

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Media content (continued)Media release – Queensland celebrates NAIDOC 2020

Headline: Organisation name celebrates NAIDOC Week 2020 in town/city

Organisation name is among local organisations celebrating NAIDOC Week 2020, which this year runs from 8 to 15 November.

Organisation Role and First name Surname said their events would coincide with NAIDOC Week celebrations across Australia to acknowledge the histories, cultures, customs and achievements of Aboriginal peoples and Torres Strait Islander peoples.

“Due to COVID-19, our organisation is celebrating NAIDOC Week differently this year with activities including xxx insert activities/events,” Cr/Ms/Mrs/Mr Surname said.

“We invite everyone to join the NAIDOC celebrations, but remind people to maintain good hygiene, keep social distancing and stay home if they are feeling unwell, particularly to keep Elders and communities healthy,” she/he said.

Event details:

<Organiser to provide details>

Event name: Name of NAIDOC initiative

Date: Sunday, 8 November 2020

Time: 10 am to 2 pm

Location: Main Park, 150 Main Road,

Description: A brief outline of event

Website; For more information, visit: www.sample.org.au

NAIDOC Week is an opportunity for all Queenslanders to come together, share stories and to celebrate the rich histories, cultures, customs and ongoing contribution of Aboriginal peoples and Torres Strait Islander peoples.

This year’s theme Always Was, Always Will Be. recognises that First Nations people have occupied and cared for this continent for more than 65,000 years and offers an opportunity to share the true history of this nation — a history which dates back thousands of generations.

To celebrate NAIDOC 2020, visit www.datsip.qld.gov.au/naidoc or use the social media hashtag #naidoc2020

[ENDS] Media contact: Insert preferred media contact, name and mobile number for enquiries

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Media content (continued)Media release – Queensland lights up for NAIDOC 2020

Headline: Location lights up for NAIDOC Week 2020

Iconic Location landmarks including xxx, xxx and xxx will light up in colours of the Aboriginal flag and Torres Strait Islander flag to celebrate NAIDOC Week 2020 (8-15 November).

This year’s national theme Always Was, Always Will Be. recognises that Aboriginal and Torres Strait Islander peoples have occupied and cared for this continent for more than 65,000 years.

Title Full Name encouraged all community members to celebrate the rich and diverse histories, traditions, cultures, customs and achievements of Aboriginal and Torres Strait Islander Queenslanders.

“National NAIDOC Week is an opportunity to acknowledge the lived experiences and ongoing contributions of First Nations people, including Elders, who continue to shape our region,” Cr/Mr/Mrs/Ms Surname said.

“COVID-19 means we are celebrating NAIDOC Week differently this year, but just as proudly in vibrant lights and colours representing the world’s two oldest living cultures.

“Location will join towns and cities across the nation with light displays across local landmarks, infrastructure and public spaces,” he/she said.

Organisation name is proud to support the Queensland Government’s Light up for NAIDOC in 2020.

Upcoming local NAIDOC celebrations include:

List known local event details List known local event details List known local event details List known local event details List known local event details List known local event details List known local event details List known local event details

The November dates follow the National NAIDOC Committee decision to postpone the original July dates due to COVID-19 impacts.

To celebrate NAIDOC 2020, visit www.datsip.qld.gov.au/naidoc or use the social media hashtag #naidoc2020

ENDS] Media contact: Insert preferred media contact, name and mobile number for enquiries

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Social Media posts A selection of images from the campaign are available to use on your own social media channels.

Facebook | Instagram: Launch of NAIDOC Week 2020

Suggested post:NAIDOC Week (8 to 15 November) is here and we are doing some things very differently!

From November, Queensland communities will come alive with storytelling, art, culture and language initiatives to celebrate NAIDOC Week 2020.

It’s time to celebrate the rich and diverse histories, cultures, customs and achievements of Aboriginal and Torres Strait Islander Queenslanders.

To celebrate NAIDOC Week 2020, visit www.datsip.qld.gov.au/naidoc or use the social media hashtag #naidoc2020.

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Social Media posts (continued)

Facebook | Instagram: NAIDOC theme Always Was, Always Will Be.

Suggested post: Across the country NAIDOC Week celebrations will be held from the 8-15 November.

This year the national NAIDOC theme Always Was, Always Will Be. recognises that First Nations peoples have occupied and cared for this continent for more than 65,000 years.

During NAIDOC 2020, we’ll be shining a spotlight on the stories of Aboriginal and Torres Strait Islander Elders as they share their insights and reflections on the significance of Always Was, Always Will Be.

Be sure to use #alwayswasalwayswillbe to share your reflections on the NAIDOC theme and the #deadlystory of your Elders.

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Social Media posts (continued)

Facebook | Instagram: Light up for NAIDOC

Caption: NAIDOC Week 2016. Queensland’s iconic Story Bridge, Fortitutde Valley, illuminated in the colours of the Aboriginal flag.

Caption: NAIDOC Week 2016. The Victoria Bridge, Brisbane, lights up in the colours of the Torres Strait flag.

Suggested post: Landmarks across Queensland are set to light up for NAIDOC Week from 8-15 November.

Prominent buildings and public spaces will light up in the colours of the Aboriginal flag and Torres Strait Islander flag in support of NAIDOC celebrations across the state.

This NAIDOC Week keep an eye out for displays of red, yellow, blue and green on prominent landmarks in your town.

How are you celebrating NAIDOC Week? Share your NAIDOC celebrations on Facebook and Instagram using #naidoc2020 #alwayswasalwayswillbe

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NAIDOC 2020 campaign materialsAll resources on the following pages are downloadable by clicking on the item required.

NAIDOC 2020 banner (NAIDOC generic)

NAIDOC 2020 banner (with NAIDOC theme)

NAIDOC 2020 banner (with image)

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NAIDOC 2020 campaign materials (continued)

NAIDOC 2020 social media badge (full tile)

NAIDOC 2020 social media badge (with theme)

NAIDOC 2020 poster

NAIDOC 2020 email signature block

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Deadly Blak Book (150 page notebook for internal printing)

Need more informationFor more information visit www.datsip.qld.gov.au or for additional materials please contact:

The Department of Aboriginal and Torres Strait Islander PartnershipsCommunication and Strategic Engagement

Email: communications@datsip.qld.gov.au

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