naming and logo worksheet_selin erenoglu

7/30/2019 Naming and Logo Worksheet_Selin Erenoglu

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DIRECTIONS ------------------------------------------------------

First, examine yourself by writing a list of 20 adjectives

that someone you know would use to describe you.

Then, write a list of 20 adjectives that you think describe

your target customers.

Finally, write a list of 20 adjectives that you would use to

describe your desired business.

FIRST THING... GO TO FILE > MAKE A

COPY and save a version of this

worksheet for yourself.

We'd like to thank

for helping us develop these curriculum materials.



Name Number Name Number

reliable 1 young (teenager) 1

supportive 2 fast 2

clear 3 born into technology era 3energetic 4 curious 4

passionate 5 sick 5

solution oriented 6 frustrated 6

provider 7 introvert 7

leader 8 social 8

assertive 9 demanding 9

transparent 10 in need of support 10

honest 11 gloomy 11

analytic 12 desperate 12

innovative 13 intelligent 13

entrepreneur 14 innovative 14

practical 15 controller 15

professional 16 diligent 16

caring 17 self monitoring 17

partnering 18 analytic 18

19 time-conscious 19

20 20

You Your Customers



Don't add anything below here.



Name

practical

user friendly

specificsupportive

tailor-made

innovative

informative

educational

analytic

cost effective

time

value adding

open to development

technology friendly (online system)

preventive

professional

partnering

Your Business



Company Name

mymedics

patients know best

health support systems

2.00 14 67% prevent

Words Characters Functional

75% 100% 0% 0%Exact Match .com Hyphen Subdomain

75% 50% 1.50 67% 17%Symbol Tagline # of Colors Use blue Use orange

Company Name

Domain Name

Logo Design

DIRECTIONS ------------------------------------------------------

Company Name: Enter the company name with spaces. Do not include

stuff like ".com" even if that is the name they go by.

Website: Pull up the website. Copy the link in the address bar and paste

it into the cell.

Type: Should be either functional, invented, experiential, or evocative.

Symbol: Does the company use a symbol as part of their logo? Yes or

No answers only.

Taglline: Does the company have a tagline next to the logo? Yes or No

answers only.

# of Colors: How many color does the logo contain?

Primary Color: The most prominent color in the logo? Stick to primary

colors (i.e. blue, green, red, etc.).

Secondary Color (optional): The second most prominent color in the

logo? Stick to primary colors (i.e. blue, green, red, etc.).

We'd like to thank




Website Type Symbol Tagline

http://www.mymediks.com/ Functional no no

http://www.patientsknowbest.com/ experiental yes yes

http://www.healthsupportsystems.com/ functional yes yes

https://preventnow.com/ evocative yes no

COMPETITIVE ANALYSIS

http://www.mymediks.com/

http://www.patientsknowbest.com/

http://www.healthsupportsystems.com/

http://www.healthsupportsystems.com/

http://www.patientsknowbest.com/

http://www.mymediks.com/



# of Colors Primary Secondary

2 blue orange

2 blue light blue

1 blue

1 blue



1

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8

DIRECTIONS ------------------------------------------------------

See required reading materials.

We'd like to thank




Are there any words or phrases you especially like?

Are there any words or phrases you especially dislike?

NAMING BRIEF

What does your company do?

Diacheck® is an online health support system for diabetic patients to help them manage their health

through a combination of self-monitoring, education and qualitative analysis.

Does the .COM need to be available?

no

What is your industry?

health care, on line disease management

Describe your customers?

young diabetic patients who are interested to track their health with an online system

What 3 things do you want your company name to communicate to customers?

innovative, partnering, on line

What character, tenor, or spirit do you wish to convey?

difficult to access, cumbersome, no added value

It is an online tool that helps patients to manage their health through their smart phones or web that

they can reach at any time, anyplace.

innovative, partnership, supporting, practical, ease of use



Number Name

1 Diacheck

2 Diabcheck

3 Diatech4 Diatek

5 Profici

6

1 15 7

2 13 8

3 8 9

4 5 10

5 -11 11

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* org ve net domains ar

Top 5 Names

Diacheck

Profici

Diabcheck

Diatech

DIRECTIONS ------------------------------------------------------

INPUT -------------------------------------------------------------

Domain: What is the primary domain you would use?

Type: Should be either functional, invented, experiential, or evocative.

Diatek

Characters: How many characters long is the name? (auto)

Syllables: How many syllables does the name have?

YES OR NO --------------------------------------------------------

Phonetic: Can the name be spelled phonetically?

.COM: Is the .com domain available?

Exact Match: Does the name match the name exactly (i.e. "Highrise" vs

"highrisehq.com")

------------------------------- - o, - ay e, -

Yes

Trademark: Is the trademark available? Conduct a comprehesive search

on Google.

Look: Can someone memorize the spelling of the name in five seconds

or less? Does the name look good when written?

Sound: Is the name easily repeated by others hearing it for the first time?

Is it memorable?

Unique: Is the name sufficiently differentiated from the competition?

Depth: Does the name have multiple meanings? Are they all positive?

Can you take advantage of the multiple meanings?

Energetic: Does the name sound energetic? Do people smile after saying




it? Is it vital and full of life?

We'd like to thank



Domain Type Characters Syllables Phonetic .com Exact Match

http://www.diacheck.com.tr Functional 8 3 Yes no 2

http://www.diabcheck.com Functional 9 3 yes yes 2

http://www.diatech.com.tr Functional 7 3 yes no 1http://diatek.net Functional 6 3 yes no 1

http://profici.com.tr evocative 7 3 yes no 1

e taken too.

Potential Names

http://www.diacheck.com.tr/

http://www.diabcheck.com/

http://www.diatech.com.tr/

http://diatek.net/

http://profici.com.tr/

http://profici.com.tr/

http://diatek.net/

http://www.diatech.com.tr/

http://www.diabcheck.com/

http://www.diacheck.com.tr/



Trademark Look Sound Unique Depth Energetic Character Score Syllables Score

2 2 2 2 2 2 2 1

2 1 1 2 1 1 1 1

2 2 2 1 1 2 2 10 2 2 1 1 2 2 1

2 2 2 1 2 1 2 1



Phonetic .com Exact Trademark TOTAL SCORE Rank Rank Sorted Position in List

2 -2 -2 4 15.009999 1 1 1

2 2 -2 4 8.009998 3 2 5

2 -2 -2 4 5.009997 4 3 22 -2 -2 -20 -10.990004 5 4 3

2 -2 -2 4 13.009995 2 5 4



Value Score

Diacheck 15

Profici 13

Diabcheck 8Diatech 5

Diatek -11



1

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7

DIRECTIONS ------------------------------------------------------

Unless you are a designer you are going to need to hire

someone to help you develop a logo. There are multiple

options ranging from hiring a friend, to an individual

designer, to crowdsourced design sites. Regardless of

which method you decide to pursue, the key to a

successful project is clear project brief, an open mind, and

constant communication.

Your logo should be designed and delivered in:

1. Black and White

2. Grayscale

3. Color

The designer should deliver your logo in:

1. High-resolution and low-resolution formats

2. Vector file

3. JPEG

4. PNG with a transparent background

Special Thank You to our Curriculum Partner




Do you have any other information or links you want to share?

LOGO DESIGN BRIEF

What is the exact name you would like in your logo?

Diacheck®

What is your industry?

health care, on line disease management

What are the top 3 things you would like to communicate through your logo?

easy access (<18 yr), ease of use, disease management (diabetes)

Do you want the logo to include a symbol?

yes

Do you want the logo to include a tagline? If yes, what is that tagline?

Yes . Personal Health Management through Technology

Any color preferences?

red

no

naming and logo worksheet_selin erenoglu

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