HISTORY & DEVELOPMENT

The story of Samrat Namkeen is sweet and simple. It began as a small home-made eatables

unit at SwaminarayanTemple,NarayaGhat, Ahmedabad,Gujarat, INDIA

Wafers Sevs, Bhujias, Daals, Chavana, Cheevda .made in ancient gastronomic

traditions of Gujarat. The tastes were irresistible, the products are fresh, and the packing is

hygienic. Customers responded enthusiastically. And in the following years, the company

evolved continuously, dictated by customer demands and market trends.

1979. Mr. Jayshankar S. Vaid was young, and his mind was brimming with ideas of

enterprise.Through the week, he gathers information around for an entrepreneurial break. He

visited and studied various industries weigh pros and cons. On weekends, Jayshankar indulge

in what most of his friends thought was an unusual hobby making Namkeens.

On those days, he had turned his kitchen into a virtual R&D lab for his experiments in

Namkeens. Later, he relish (enjoy) these with his family and friends.

Then one day, in a moment dictated by destiny, the thought struck him: why not turn

the hobby into a business? After all, everyone likes to eat good things.Thus began

Jayshankar's life as a Namkeen manufacturer.

He was a modest man, but named his product 'Samrat', meaning 'King / Emperor’,

because he was confident of its taste value.He himself prepared the Namkeens, packs them

and supplied to homes nearby. There was no way that such conviction could lose.

Today, he employs more than 210 people and more than 28 sumptuous food items are

marketed under the Samrat brand. Today, he has taste experts, foods scientists, management

veterans (long experience), and a network of marketing channels, to take the Samrat brand far

and wide. But there is one aspect of his business that he still directly controls -- QUALITY.

And this is the reason why Samrat products still retain their home-like crunchy taste and

freshness. & that’s why it has given a tag name as a GHAR JASIE HIENAMKEEN . And

this is the reason of Jayshankar S. Vaid's success.

COMPANY AT A GLANCE

NAME OF THE UNIT

Vimal Flexsol Pvt. Ltd

ADDDRESS OF THE UNIT

Motap Char Rasta,

Mehsana-Modhera Road

At & Post: Motap.

REGISTRED OFFICE

“Vimal House”, 31 G.I.D.C. Estates,

State Highway,

Mehsana-384 002.

YEAR OF ESTABLISHMENT

Vimal Flexsol Pvt. Ltd. was established in 1994 in Mehsana.

FORM OF ORGANIZATION

Vimal Flexsol Ltd is the partnership firm.

AUDITORS

M/S HARESH S.KANSARA & CO.

Chartered Accountants

S/22, 23 Palika Bazaars,

Opp. Nagarpalika Office,

Mehsana-384 001.

BANKERS

The Mehsana Urban Co-operative Limited

Bank of Baroda.

PROMOTER & EXISTING BODY

Samrat Namkeen ltd. management team is as follows.

Name Designation

Mr. JayshankarVaid CMD

Mr. Bhavin. j. Vaid Director

Mr. PravinBhavsar CFO

Mr. Shiv Kumar Taneja Group Manager

Mr. D.M. Purohit Marketing Incharge

EMPLOYMENT

Samrat Namkeen has employees 210 people.

Skilled 301. A person who required to take decision e.g. Manager

Unskilled 302. A person who do not required to decision are called unskilled they

Labour 150 has to single monotonous work in production department

PROGRESS OF COMPANY

Today, the Samrat brand posts a turnover of more than Rs15 crore, and

reaches the length and breadth of India through a network of more than

200Distributors and 35,000 Retailers. Samrat was the first of its kind to receive

official permission of the Indian Railways to supply its products inside railway

stations.

Today, it is successfully exported to the US, the Middle East, South Africa and

many other countries. It has obtained memberships of the Snack Foods Association,

USA, Agricultural & Processed Food Products Export Development Authority

(APEDA), India, Gujarat Chamber of Commerce & Industry (GCCI), Gujarat

International Trade Promotion Council, Ahmedabad Mithai & Farsan Association, etc.

It also has export approvals from the Reserve Bank of India, and the Import Export

Code.

Today, the domestic sales of Samrat Namkeen register a steady rise, year after

year. For instance, our turnover has risen eight-fold in the last five years (1992-1998)

alone. During this period, a total of 2,00,00,00 kg of Samrat Namkeen were consumed

by taste-lovers around the world.

Today, the Samrat brand reaches the length and breadth of India. In fact, it’s

today one of India's best known snack foods brand, and the undoubted market leader

in Western India.

ACHIEVEMENTS

(1) 100% VEGETERIAN MARK

(2) MEMBER OF SANCK FOOD ASSOSIATION VIRGINIA (USA) (here

you stick the logo of SFA)

(3) AGRICULTURAL & PROCESSED FOOD PRODUCTS EXPORT

DEVELOPMENT AUTORITY (APEDA)

(4) GUJARAT CHAMBERS OF COMMERCE AND INDUSTRY (GCCI)

(5) SAMRAT STAND AT 8TH RANK ACCORDING TO ORG MARG (here

you stick the logo of org marg).

It also has export approvals from the Reserve Bank of India, and the

Import Export Code.

ORGANISATION CHART

LOCATION CHART

PLANT LAYOUT

INTRODUCTION

Samrat Namkeen Pvt Ltd is produced different types of food products in the

company. Production department of Samrat namkeen pvt.ltd is intelligent and hard

workers as well as other department. So the output of day to day the Samrat namkeen

pvt ltd goes very high and high.

Samrat namkeen ltd has a two very good hygienic production process.

(1) Semi automatic.

(2) Manual.

And the capacity of production per day is nearly about 16000 kg in it general shift.

Managing director

Production manager

In charge Purchase & Store

In charge Accountant

In charge Technical

Store Assistant Supervisor

Worker

ORGANIZATION STRUCTURE

NAME OF THE PRODUCT

Today more than 25 lip smacking products come out under the Samrat brand.

Alu Wafers (salted)

Alu Wafers (masala),

Kela Wafers (Mari),

Kela Wafers (Masala),

FarariChevda-mola,

Sing Bhujia,

Mung Dal,

BikaneriSev,

RatlamiSev,

AluSev,

Chavana-tikha,

Chana Dal,

ChanaJorgaram,

LasanSev,

Ganthia,

Tum Tum,

Dal Moth,

Bundi-tikhi,

Bundi-moli

A whole range of spicy, scrumptious taste experiences that satisfy connoisseurs and common people alike.

PRODUCT’S

Today more than 24 lip smacking products come out under the Samrat

brand.Alu Wafers (salted), Alu Wafers (masala), Kela Wafers (Mari), Kela Wafers

(Masala), FarariChevda-mola, FarariChevda-thika, Sing Bhujia, Mung Dal,

BikaneriSev, RatlamiSev, AluSev, Chavana-mola, Chavana-tikha, KhattaMitha Mix,

Chana Dal, ChanaJorgaram,  LasanSev, Ganthia, Tum Tum, Dal Moth, Bundi-tikhi,

Bundi-moli, Nylon Sev, SadaSev, a whole range of spicy, scrumptious taste

experiences that satisfy connoisseurs and common people alike.

What is more, though Samrat Namkeens are eaten and relished as they are by

hundreds of thousands of people, we have gone a step ahead, and created a whole

range of blend recipes (where Samrat Namkeens are blended with other popular

recipes to create new dishes).

These innovative recipes were developed in consultation with chefs and

gourmets from around the country.

You can replicate these blend recipes at home, and add more spice to your home life.

Or, if you are a restaurateur, you can use these imaginative blends to attract more

customers.

SAMRAT AS A PRODUCT

Samrat brand initiative extends to four A’s that are indispensable for achieving

business success

Awareness: samrat namkeen has it brand awareness all over the India and also

in the country like USA. Just because of it wide network of marketing and

available in wide variety choice of product in different taste.

Availability: This is one of the strongest beams of samrat popularity in market.

Because it is available on each and every corner of our country through its

strong marketing channel about 200 distributors 35000 retailers.

Acceptance: There is one more reason behind it popularity is that because of it

continues delivering quality content has made the consumers accepting samrat

product without any hesitation. And samrat always believe in the philosophy

that quantity always flows quality.

Affordability: Food is being one of the basic need of human been .And being

food processing company it keep such a price of product which are affordable

to consumer pockets and easily satisfy there need in different taste.

Raw material

Cleaning

Cutting of potato’s

Drying

Fried chips keep open for cooling

Frying of potato chips

Spreading of Masala

PackingDispatch

PRODUCTION PROCESS

Purpose: Production is the process, which is, performs by the company to convert

the row material into finished product.

Existing:

Samrat namkeen ltd has a two very good hygienic production process.

(1) Semi automatic.

(2) Manual.

And the capacity of production per day is nearly about 16000 kg in it general shift.

Manufacturing process of potato chips

RAW MATERIAL

Raw material is the basic thing for carrying and way production function.

The raw material may be purchased from outside resources or company its self

manufactures it. Samrat Namkeen Pvt Ltd adopted purchasing policy for its raw

materials from various middleman and agents. The top management is responsible to

lie down or formulate certain principles on which purchasing action is based.

Quantities, quality, price, terms of delivery suppliers reputation are perform great role

in purchasing decisions of any company. Samrat Namkeen greater emphasis on the

quality of products of raw materials, quality is maintained strictly.

Company puts orders of raw material in the required quantity. When the

company receives the raw material it first of all makes the inspection of the raw

material. After the completion of inspection of raw material it is to be used for the

production.

LIST OF RAW MATERIAL

Rice (Soaked)

Oil

Jeera

Onions (Chopped)

Carrots

French beans (Cubes)

Green peas

Potatoes (cubes)

Lime juice

Salt

Green chilies (Chopped)

Price list of company

PRODUCTS PACK SIZE M.R.P PER PKT.

CHANA DAL 10g 1

CHAVANA- MOLA 10g 1

CHACVANA-TIKHA 10g 1

KHATTA- MITTA MIX 50g 5

DALMOTH 50g 5

SADA SEV 100g 8

NAYLON SEV 100g 8

BUNDI-TIKHI 200g 15

BUNDI-MOLI 200g 15

GANTHIA 400g 28

TAM TAM 400g 28

CHANA JORGARAM 1Kg 66

LAHSUN SEV 1Kg 66

MASALA SING 1Kg 66

RATLAMI SEV 10g 1

BIKANERI SEV 50g 5

SING BHUJIA 100g 9

MUNG DAL 200g 17

ALU SEV 400g 32

FARARI CHEVDA- MOLA 40g 5

FARARI CHEVDA-TIKHA 100g 10

200g 19

1 Kg 90

KELA WAFER- MARI 40g 5

QUALITY POLICY

The management and staff of Samrat Namkeen Pvt Ltd is committed to

increase its market share by manufacturing food products of international quality,

consistently, which is achieved by;

1. Studying market trends and customer needs.

2. Continuously improving up on the quality system.

3. Manufacturing a cost effective products.

It is an aim of every individual to contribute towards achievement of objectives, set by

the management each year.

INTRODUCTION

Samrat Namkeen Pvt. Ltd. All the decisions regarding employees are taken very

effectively. They give more important to employee’s efficiency. Employees are given

proper training and also fair wages. Personnel head always remain aware necessaries

of employees, try very much to fulfill them, and provided cordial environment to

workers for working.

Personnel department performs factions such as manpower planning, recruitment,

selection, main training discipline action and also training programs.

Managing Director

Mgt. Representative

General Manager (Personal)

In chargeMaintenance

In chargeMechanic

Shop

In chargePlanning

Production

In chargePersonnel

&Administrator

Workers

ORGANIZATION STRUCTURE

NUMBER OF WORKER

Total no.s of employes 215

No. of Employes

Un skilled --------------------125

Semi skilled ---------------------50

Skilled ---------------------40

FACILITY TO THE WORKER

The GokulRefoil & solvent ltd. gives the different

facilities and also gives the monetary incentives.

Diwali bonus

Medical facility

Sanitary facility

Loan

Instinctive facility

Uniform

Shoes caps

Overtime facility

1 hour break

TIME KEEPING SYSTEM

Recording attendance of each and every employee within the organization is

known as time keeping records. The time system should be maintained for proper

function of administration.

Samrat Namkeen ltd. has just the single shift per day which we called a general shift 9:30 am to 5:00pm. Manual entry is done.

RECRUITMENT, SELECTION PROCESS

RECRUITMENT

The company has been recruiting employees by recommendations and referrals

from close friends and relatives of employees or directors. The organization does not

gives any formal advertisement in the newspaper or magazines .The final selection is

based on the personal interview and the past experiences. Most of times, the

recruitment of worker is done through the advertisement on company – gate. The

employees are hired as and when the need arises.

SELECTION

Selection procedure is different to different organization. But samrat namkeen

ltd. Do not have any specific selection procedure within the selection procedure of

company includes (1) Collection of application (2) Interview Company collects the

application & calls all the people for interview & if the higher authority feels that a

person have those skills & ability to do the work & helpful in achieving the

organization objective. Then they hire the person.

TRAINING & DEVELOPMENT

Samrat Namkeen Pvt Ltd has provided technical training to the new Workers to

introduction jobs. It referees to instruction in technical and mechanical operation like

operation of various machines.

PROMOTION & TRANSFER

Promotion

In GokulRefoils and Solvent Ltd., while giving promotion to the employees, they do not consider seniority basis but consider merit basis means the company involves the performance review of the employee for promotion procedure.

Transfer

Samrat namkeen Ltd., gives transfer rarely to the workers.

INTRODUCTION

Samrat namkeen ltd. is following up the modern marketing system for its all

products separately. Samrat namkeen ltd. has emigrated, as are of the top public sector

manufacture export in all india. Normally the company is arranging to export its

Producer Department

Carrying Forwarding Department

Dealers/ Distribution

Dealers/ Distribution

Whole Seller

Whole Seller

Retailer

product through export its product through the export house & solvent extraction

association.

CHANNEL OF DISTRIBUSTION

SALES PROMOTION

Samrat namkeen ltd. has given following tools for the sales and promotion,

discount coupons, prizes & contents, window display & sponsoring samples, product

warranties.

ADVERTISING

“Advertising is any paid form of none personnel communication to promote ideas, goods or services by an identified sponsor.”

The main purpose of advertising is to give information to the customers about the availability of new products in the market. In short advertising is paid form of publicity.

GokulRefoils& Solvent Ltd.cangive advertising by channel, video, Film, wall-painting, radio, T.V., News paper, etc.

MARKET RESEARCH

Samrat Namkeen ltd also conducts market research for finding out new taste in

market & for new product planning. And to know the changing environment in the

snack food market.