PATH FOR

BY:-DHIRAJ KUMAR PRADHAN

PALASH MAJUMDAR PRIYABRATA BAUG

PARESH KUMAR

TATA NANO

REPLACEMENT OF TWO WHEELERS ENTRY LEVEL ULTRA LOW COST HATCHBACKSOLD 70,000 UNITS IN FIRST TWO YEARS

CHINA’S ECONOMY IN PROSPECTIVE TO GLOBAL

China is now the world’s largest automobile producer and consumer.

Chery QQ market leading ultra low cost Car in china

Sale of ultra low cost cars increasing in a increasing rate

25% of the population is middle class.

IN CHINAWITH

JOINT VENTUREThe nano will remain same

Sharing of risks with a venture partnerJoint ventures can be flexible

Technological Support

Benefits in Branding

EXPORITNG

Rigid export policy (Duties and Taxes)

Loosing cost competitive advantages

Middleman involvement

Beyond control

CONTRACTUAL AGREEMENT

BUREAUCRACY IN MANUFACTURING AND SALES

LACK OF TRUST

VARIOUS TERMS AND CONDITIONS

ACQUISITION

CULTURAL CLASHES BETWEEN PARENT AND SUBSIDARY

INCREASE ADMINISTRATIVE BURDEN

HUGE MONEY INVOLVEMENT

GREENFIELD INVESTMENT

INVOLVE HIGH RISK

POLITICAL ISSUES

CHALLENGES IN CHANNELS OF DISTRIBUTION

BRAND ESTABLISHMENT

THANK YOU