natalie mcallister jackson | myappsanywhere advanced social media tactics for creative marketers
TRANSCRIPT
Natalie McAllister Jackson | Myappsanywhere
ADVANCED SOCIAL MEDIA TACTICS FOR CREATIVE
MARKETERS
• Connecting:– @NatalieOnWire– LinkedIn.com/in/nataliemcallister– [email protected]– 913-428-4257
INTRODUCTIONS
• Spending less time on social media and garnering better results
• Extending your brand’s reach on a limited budget
• Using social media to increase your website traffic
TODAY’S OBJECTIVES
INVESTING YOUR RESOURCES
Just because it’s popular doesn’t
mean it’s a good fit!
• LinkedIn Blogging• Groups• Sales Navigator• Sponsored Updates and Ads
LINKEDIN - TOOLS
LINKEDIN - BLOGGING
• PROS– Readymade audience
increases likelihood the post will go viral
– Good link authority– Great reach for your
topic
• CONS– Dilutes the waters
(everyone’s an expert)– Time consuming– Won’t drive as much
traffic to your website
LINKEDIN - GROUPS
• PROS– Expand your audience
in the right circles– Stay engaged with your
prospects/clients
• CONS– Very little visibility– Plenty of spam– Easy to land on the
blacklist
LINKEDIN – SALES NAVIGATOR
• Features:– Lead Builder (“find lead by…”
function or “save as lead” function)
– Stay engaged with your prospects/clients (custom feed)
– Connection suggestions at targeted accounts
LINKEDIN - ADVERTISING
• Sponsored Updates– Good targeting options– Paying to “pin” your
content– Placement in newsfeeds– Metrics for content
success
• Paid Advertising– Functions like a PPC ad– Good targeting options– Odd placing
• Twitter Q&A Sessions• Messages (and auto messages)• The Followback Principle• Hashtags
TWITTER - OPTIONS
• SEO Rankings• Content Sharing (backlinks)• Hangouts• Google.com/business– Location and contact info– Top of search– Insights and reviews
GOOGLE+ - RELEVANT?
• “Front Page of the Internet”• 34.9 million unique monthly visitors• Internet savvy audience• Comments, upvotes, Karma
REDDIT – WHAT IS IT?
• Pick the right “subreddit”– /r/crm– /r/erp– /r/accounting
• Read the rules!• Post on EST at 8 a.m. or 5 p.m.
REDDIT – TIPS
• HootSuite• Buffer• Marketing Automation Tools• Mobile Phone
TIME SAVING TOOLS
• 80/20 Rule• Sources:– Newsletters– Scan the social network– News
• Carve out dedicated time• Engage and follow hashtags
HANDLING CONTENT
THANK YOUPlease fill out your evaluation