natf 2008 barry katz
TRANSCRIPT
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Why
all thinkers
need to
become
Design
Thinkers
North America Technology Forum
2008
Barry Katz
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by way of introduction:Part One
my house
San Andreas Fault
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by way of introduction:Part Two
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by way of introduction:Part Three
Health Smart Space CXD Zero-Twenty Transformation SX
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IDEO,1987-2004: What we’ve done (partial list)
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analogy in space
there here
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Analogy in time
now
then
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1930s: Industrial Design
(1927) (1937)
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1950s: Ergonomics
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1980s: Human Factors
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QuickTime™ and a decompressorare needed to see this picture.new tools
CAD CNC SLAABC...
…XYZ
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QuickTime™ and a decompressorare needed to see this picture.new disciplines QuickTime™ and a decompressorare needed to see this picture.
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QuickTime™ and a decompressorare needed to see this picture.QuickTime™ and a decompressorare needed to see this picture.new partners
culturalanthropology
socialpsychology
cognitive science
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From the lone inventor…
… to the multidisciplinary team
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Not what is true…
… but what works.
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“The best way to have a good idea…
… is to have lots of ideas.”
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From problem-solving…
… to problem-finding.
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75 years ago 25 years ago50 years ago
From designing…
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… to design thinking.
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One more thing…
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Thank you very much!
Arigato gozai masu!