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    n n

    The following is a corporate invitation for your organization

    to participate as a featured guest on the nationally televised series

    NATIONALMEDICALREPORT

    This information has been compiled exclusively for those few companies,

    associations and organizations that have significantly contributed on a

    national and/or international level to the advancement of technology and

    information and thus merit this type of global attention.

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    T a b l e o f

    C o n t e n t sEXECUTIVE SUM M ARY 2

    H O W NMRBEN EFITS 3

    H O W Y O U R O R G A N IZ A T I O N B E N E F IT S 4 -6

    R E Q U I R E M E N T S F O R P A R T IC I P A T IO N 7

    P R O D U C T IO N S C H E D U L E 8

    P R O D U C T I O N M I LE S T O N E S 8

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    E x e c u t i v eS u m m a r yNATIONALMFDICAL PORisa series that is, above all

    else, about information - information on the very latest health and medical advances. It

    features the practical solutions and the important issues facing consumers and profes-

    sionals in the healthand medical industry today. With cutting edge content,NMis

    a major source of information for consumers and the industryalike, because it not only

    maintains network quality production, but alsoprovides the latest informationthat con-

    sumers and professionals need and trust. The production values of the seriesare sec-

    ond to nonein thetelevision industry.., so the quality matchesthe content.

    The objective of N M Vis to inform and educate the health and medical industry and the

    consumer about the products, servicesand issues that most affect them. By helping

    develop this information, you in effect, put usin theposition to help you in ways

    immeasurably greater than you could accomplish on your own witha similar allocationof

    resources. (Those benefits are detailed on pages 4-6 of this invitation).

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    W hen the r ight people, products and technologies are featured, our produc t ions have the 3 key ingredients of :

    1. Being informat ive

    2. Being en ter taining

    3. Being educ at ional (by providing pract ica l so lut ions to comm on problem s)

    .. .

    which, of course, are the 3 ingredients that attract the largest possible target audiences.

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    , .

    The final requirement is related to time. In our industry, as in yours, timing is everything.

    The sole reason we can provide the benefits we have described in this invitation, which farexceed any scheduling fees for underwriters, is because of the economies of scale thataccrue when the schedules are met. Each project is typically completed within a 90-120

    day production cycle. Therefore, all scripts, scheduling, videotaping, and postproduction

    must occur within that time frame (although your time input is minimal). This means all par-ticipants must give written confirmation to accept this invitation within 7 days from the date

    of original contact with our Associate Producer and adhere to the production schedule

    rinted in this booklet.

    3 .

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    1. PRODUCTION AUTHORIZATION SIGNED

    2. SCHEDULING FEE DUE UPON RECEIPT OFINVOICE3. RESEARCH QUESTIONNAIRE AND LITERATURE DUE

    4. PROJECT MANAGER AND PARTICIPANT CONFIRM SHOOT DATEAND LOCATION

    Hereis the approximate schedule (for estimation purposes only):

    Your responsibilities in bold

    Our responsibilities in plain type1 . STO RY ASSIG NED TO FIELD P RO DUCER (B EGINN IN G O FM O N TH ) D A Y 12 . FIELD PRODUC ER CONTACTS PARTICIPANT D A Y 2 -5

    3 . SCRIPT W RITTEN * (P R E L IMINA R Y DIST R IB UTIO N D A TE S A V AI LABLE ) D A Y 20-404 . SCRIPTS A PPR O VED FOR TECHNICAL ACCUR A C Y (1 W EEK) D AY 25 -455 . SHOOT TAKES PLACE AT LOCATION COORDINATED BY PARTICIPANT D A Y 606 . FEATURESTORY EDITED D A Y 807 . TECHNIC A L ACCURACY AP PRO VED BY P AR TICIP ANT (1 W EEK ) D A Y 858 . CUSTOM DOCUMENTARY TAPE EDITED D A Y 909 . FIN AL DISTRIBUTION DATESPROVIDE D D A Y 90+

    Ak,

    This is you r total required tim e input:(and please note that it is designed to be minimally invasive on your time and resources):

    1. Sign the Productio n Authoriza tion that summar izes our agreem ent, and gi ves us the 'green l ight ' to proceed(approx . 15 minutes )

    2. C om ple te re search qu es t ionnaire a nd fo rward a l l addi t ion a l l i terature and col late ra l to N M R (approx 1-2 hours )3. An invo ice w i l l be sent to yo u u p o n e xe cut ion of the P roduct io n A uthor iza tion . In orde r to procee d w ith our req u ire-

    m en ts , the sche d ul ing fee m ust be in -h o use wi th in 10-30 days .4. Our projec t ma n a g er wi l l contac t yo u u p o n re ceipt of a ll required m ater ia ls to prepare yo u for p rodu ctio n ( app rox .

    30-45 minutes).5. Y ou ' l l ne ed to coord inate wi th o n e o f our f ie ld p ro d u cers w ho w i ll con ta c t you rega rd ing sh o o t ing locat ion s, inte r-

    v i e ws a n d m iscel lan e o u s informat io n (a pprox. 4 -6 h ours )6. O v e r th e course o f

    the 90 d ay product io n cycle you' l l rev iew th e scr ipt for te chnical a ccuracy for th e N M R p r o j e c tO dit d 'll i th j t f f i l l h i l