®

Marketing & Sales

Focus on Growth!

®®

Enhancement of Shipping Services

Mail as Effective Part of Integrated

Media Mix

Channel Improvements of

Tools for SMB

Greater Functionality &

Capability to Drive Transaction in

Retail and Online

Close the “Reliability” Gap

Retain & Grow Profitable Mail

Revenue

Enhance Tools & Build Awareness at

Scale

Enhance Consumer Experience

Drivers of Growth

®®

Enhancement of Shipping Services

Mail as Effective Part of Integrated

Media Mix

Channel Improvements of

Tools for SMB

Greater Functionality &

Capability to Drive Transaction in

Retail and Online

Close the “Reliability” Gap

Retain & Grow Profitable Mail

Revenue

Enhance Tools & Build Awareness at

Scale

Enhance Consumer Experience

Drivers of Growth

®® Alternate Postage

Adding value to mail

•Customize with company logos, brand images, or trademarks

•Use as “prime real estate” on mailpiece to advertise brand and create awareness

•Increase ROI

®® Picture Permit

Hallmark Research:

•Mail more cards if USPS made it easier

• Calculate postage• Purchase postage• Mail card

•USPS market research corroborated

Alternate Postage:

•IMb on the envelope is for postage

•Always correct postage• For weight and shape

•Just “Sign, Address, and Mail”

Consumer Needs Solution

®® “SpongeBob” Promotion

• Use letter and card writing to emotionally connect with those important to us in a meaningful way

• Share the joy of sending and the anticipation of receiving something in the mail

• Re-ignite the lost art of letter writing for today’s generation

• Help beginners develop creativity and writing skills

• Kids everywhere will be invited to share their happiness with loved ones via USPS

®

First Day: Veterans Day – November 11, 2013

World War II Memorial, Washington D.C.

First Day: September 22, 2013

National Postal Museum, Grand Opening of the

Gross Gallery

Two First Day Ceremonies:

September 23, 2013

Ray Charles Birthday

Moorehead College, Atlanta, GA

Grammy Museum, Los Angeles, CA

First Day – October 1, 2013

Holiday Pre-Sorted Stamp - 3,000 and 10,000 piece coils

Snow Creek Ski Resort, Weston, MO

First Day: September 22, 2013

National Postal Museum, Grand Opening of the Gross Gallery

Stamps Tell a Story

®

First Day: Oct. 10, 2013

New York City, NY

On Sale at Costco and other retail partners

First Day: Oct. 11, 2013

New York City, NY

First Day: October 24, 2013

United Nations Day

New York, NY

First Day: November TBD

First Day: December TBD

First Day: November TBD

Stamps Recognize Culture & Traditions

®®

Enhancement of Shipping Services

Mail as Effective Part of Integrated

Media Mix

Channel Improvements of

Tools for SMB

Greater Functionality &

Capability to Drive Transaction in

Retail and Online

Close the “Reliability” Gap

Retain & Grow Profitable Mail

Revenue

Enhance Tools & Build Awareness at

Scale

Enhance Consumer Experience

Drivers of Growth

®USPS and Small Business

Communication and Support for Small Business

Enlist PCC support to deliver products and service knowledge

Inform/introduce Small Business to USPS products and services

• E.g. Every Door Direct Mail (EDDM) and Expedited Package services

Outreach CallsOutreach Calls

Support new and existing SB customers

New customer onboarding support

Provide product knowledge

Customer Relationship

Centers

Customer Relationship

Centers

Make USPS more accessible by expanding Postmaster connections with the community

A local resource for small businesses

Postmaster Outreach

Postmaster Outreach

Join small business supporting networks/ partners to be in sync with what SB needs

Expand affiliate programs to provide robust solution selections

Corporate PartnershipsCorporate

Partnerships

Improve upon usps.com and knowledge repository to simplify ease-of-use

Link to MyMail Connection web portal to provide contacts with Marketing Service Providers across the nation

Improve usps.com /Business SolutionsImprove usps.com /Business Solutions

5 Key USPS initiatives in supporting Small Businesses:

®®

Enhancement of Shipping Services

Mail as Effective Part of Integrated

Media Mix

Channel Improvements of

Tools for SMB

Greater Functionality &

Capability to Drive Transaction in

Retail and Online

Close the “Reliability” Gap

Retain & Grow Profitable Mail

Revenue

Enhance Tools & Build Awareness at

Scale

Enhance Consumer Experience

Drivers of Growth

®® usps.com

• As of June 2013, most searched-for content is prominently displayed on landing page, improving convenience and overall usps.com experience

• Based on metrics and Consumer Advocate feedback

• September 26 - Modernizing Track & Confirm• Provide a visual representation that customers have come to expect

• Improved user interface, designed for ease-of-use and functionality

®®

Enhancement of Shipping Services

Mail as Effective Part of Integrated

Media Mix

Channel Improvements of

Tools for SMB

Greater Functionality &

Capability to Drive Transaction in

Retail and Online

Close the “Reliability” Gap

Retain & Grow Profitable Mail

Revenue

Enhance Tools & Build Awareness at

Scale

Enhance Consumer Experience

Drivers of Growth

®®

• Priority Mail Express is the new name for Express Mail

• Reduces product line confusion

• Leverages strength of the Priority Mail brand

• The domestic Priority Mail product now provides:

• Date of Delivery Specified

• USPS Tracking TM included

• Free Insurance up to $50 on most package

• All at the same low rate!

• As always, you can still:

• Get Free Priority Mail boxes

• Schedule next day Package Pickup

Summary of Changes: Priority Mail

®®

NATIONAL TV

Start 8/19

15

NATIONAL PRINT

Starting Aug

Digital

Start 9/9

NATIONAL MAILERB2B 7/30

Retail & USPS.com

July 29th

Sales MaterialsBy 8/1 Customizable

Presentation

Visual Map

Job Aids

Videos

External Communication Plan

PR

Media Webinar

Press Tour

NATIONAL MAILERB2C 9/9