national speakers association branding presentation
DESCRIPTION
I was lucky enough to be invited to speak on branding at the National Speakers Association meeting in Philadelphia. Here’s the outline of the presentation I made.TRANSCRIPT
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Your brand is NOTabout you.
© 2013 BRUCE TURKEL All Rights Reserved
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@BruceTurkel
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@BruceTurkel
Exclusive Speaker Note #1: (Make it easy for audience to promote you)
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Exclusive Speaker Note #2: (Name everything you create and promote)
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Exclusive Speaker Note #3: (Use gratuitous children and animal shots often)
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People don’t buywhat you do.
They buy who you are.
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Exclusive Speaker Note #4: (Historical references add gravitas)
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The three brand myths
that hold you back.
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1. The Myth of Uniqueness.
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2. The Myth of Competency.
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3. The Myth of Mindfulness.
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So Let’s Learn From The Big Boys…
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YES WE CAN.
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A good brandmakes people feel good.
about themselves.
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A great brandmakes people feel good
about themselves.
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All About Them.
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Your brand is NOTabout you.
© 2013 BRUCE TURKEL All Rights Reserved
![Page 27: National Speakers Association Branding Presentation](https://reader033.vdocument.in/reader033/viewer/2022060200/55990e641a28ab1b2c8b45c8/html5/thumbnails/27.jpg)
@BruceTurkel
Exclusive Speaker Note #5: (Remember to make it easy for audience to promote you)
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@BruceTurkel
Exclusive Speaker Note #6: (Always make it easy for audience to promote you)