nationale marketing-dag-state-of-video-100617035746-phpapp01
DESCRIPTION
Presentatie NMD Remco BronTRANSCRIPT
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State of Online Video
Remco Bron
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Remco Bron@[email protected]
yubby.comdik.nl
zoomz.nlmarketingfacts.nl
uitgekotst.nlhuldehulde.nl
webarbeider.nlsomanythoughts.nl
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Internetvideo NL4. YouTube
19. RTL.nl24. NOS.nl28. Omroep.nl65. Uitzending Gemist
SKO: 34% kijkt weleens naar online TV en hetzelfde percentage
luistert naar online radio
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TV op internet in NL
1
2
3
GTST 284.347
Peter R. De Vries 121.450
ONM 92.790
Totaal 3.444.419bron: SKO
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YouTubeMSN.com
Zideo.nlUitzending Gemist
123Video.nlvideo.google.nl
zoomin.tvNuvideo.nl
VK.tvZie.nl
0 20 40 60 80
4.8
6.9
7.5
7.6
8.7
10.1
10.6
12.6
13.8
78.6
Bereik %
0 4500000 9000000
623,000
773,000
962,000
981,000
1,100,000
1,300,000
1,300,000
1,600,000
1,700,000
8,800,000
Bezoek
NL videomarkt
bron: Emerce 11/2009
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Wie kijken er?mannen: 65%
vrouwen: 57% Mannen
18-29: 78%30-49: 66%
50+: 45%Jongeren
high hchool: 47%some college: 70%college grad+: 68%
Hogeropgeleid
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Waar uploaden ze?
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Wat kijken ze?
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Top US video websitesunieke kijkers / april 2010
Website Unieke kijkers Video’s per kijker
1 Google 136k 170
2 Yahoo! 49k 96
3 Fox 43k 7
4 Vevo 43k 7
5 Facebook 41k 5
Totaal 177k 9.4
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0% 20% 40% 60% 80%
0.56%
0.6%
0.62%
0.62%
0.65%
0.84%
1.16%
1.88%
3.33%
73.65%
YoutubeHuluBingGoogle VideoApple iPod & iTunesDaily MotionMetaCafeMySpaceTVFancastApple - Quicktime
bron: Hitwise / Marketingcharts.comApril 2010
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Top 10 Online Web Brands Ranked by Total Streams
bron: Nielsen VideoCensus
13% groei in tijd per kijker
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YouTube uploadsper minuut
0
6
12
18
24
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I
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2 miljard video’s per dag
24 uur video upload per minuut
Bezoekers 15 minuten per dag
70% verkeer van buiten de US
In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden
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3 miljoen leden gebruikenauto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar
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Video embedding
0%0%1%1%1%1%1%1%1%
4%
9%
82%
YouTubeVimeoDaily MotionMySpaceGoogleBlip.tvYahooMetacafeHuluBreakMsnMtv
bron: Sysomos
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Schatting 2010$945m omzet
Geschat verlies 2009
$894 per minuut$470 miljoen totaal
bron: Zoomz
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als aanjager
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als aanjager
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April 2010: 23.3 video’s / 2.4 uur per kijker
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Traffic?
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20135x meer internetverkeer:56 exabytes per maand
(9 exabyte in 2008)
bron: Cisco Visual Networking Forecast
Jaarlijks 2/3 zettabyte1 zettabyte =1.000.000.000.000 GB
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2013
Hoeveel van ditdata verkeer is video?
bron: Cisco Visual Networking Forecast
90%
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Internetvideo
Mobile data
File sharing
Internetvideo dataverkeer dominant in 2014
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Toekomst?
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1. Wegwijzers2. Internetvideo op TV3. HTML5?4. HQ video overal
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Wie wijst deweg in videoland?
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Push2TV TV Adapter for Intel Wireless Display
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On demand IP video
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Google.com/TV
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Wie wordt de winnaarvan de huiskameroorlog?
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<HTML5>
</HTML5>
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<video>
</video>
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Waarom gaat HTML5 winnen?
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HTML5 ready websites
0%
10%
20%
30%
10%
26%
Jan 2010
May 2010
% of H.264 video
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Game changer
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Video overal
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altijd, overal
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altijd, overal & iedereen
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Kodak Zi8
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iPhone 4