nato senior officers social media brief

The views expressed by David during the following presentation

DOES NOT IN ANY WAYreflect the views of the:

United Kingdom,United Nations,

any National Governments,NATO (SFOR, KFOR, ISAF) etc

(the list is not exhaustive).

www.sociallyinfluenced.com

Why Use Social Media


Its all about starting the conversation


What is Social Media


V. I .T .A .L


Video

Images

Text

Audio

Links


Twitter

Facebook

Youtube

Flickr

Instagram

Gowalla / Foursquare


The value of the internet and mobile networks lies in their ability to connect

people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.


People x Opportunity = ROI


Return on Influence


The Eternal Conflict

Measures of Performance

vs

Measures of Effect


Bosnia

Kosovo

Afghanistan


Messaging using social media


Transparency =

Believability =

Credibility


for the first time your audience can check your

"facts"


The fear of losing control


A “Tweet” or a “Facebook Status Update”

isn't a fact

Its a

“SPARK”


Why do you feel so insecure, exposed and scared of

deploying your messaging and influence using social media

platforms.


nato senior officers social media brief

Education