navy recruiting command by nccm holt
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Navy Recruiting Command
NCCM (SS) Jimmie Holt National Chief Recruiter
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Navy Recruiting Command
2 Regions 26 Districts 1,408 Stations 65 MEPS 1 Recruiting School house 1 Reserve Unit
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FY11 Goal FY12 Goal FY12 Accessions
As of 31AUG2012
Active Enlisted 33,400 36,275 32,622
Reserve Enlisted 8,344 8,255 7,471
AC General Officer 1,342 1,072 1,058
AC Medical Officer 831 782 777
RC General Officer 1,414 1,427 932
RC Medical Officer 395 406 288
Totals 45,726 48,217 43,148
FY12 RECRUITING MISSION Updated: 31AUG12
Why is it important?
What do we do?
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General Officer Recruiting
Categories
Active and Reserve Component
Surface Warfare Officer INTEL
SUBS OCEANO
SEALS CHAPLAIN
EOD JAG
NFO CEC
PILOT Supply
AMDO Cyber Warfare
IP EDO
IW PAO
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Medical Officer Recruiting
Categories
Active Component
DENTAL
DENTAL SCHOLORSHIP PROGRAMS
MEDICAL CORPS
MEDICAL SCHOLORSHIP PROGRAMS
MEDICAL SERVICE CORPS
MEDICAL SERVICE CORPS SCHOLOSHIP
PROGRAMS
NURSE CORPS
NURSE CORPS SCHOLORSHIP PROGRAMS
Reserve Component DENTAL
MEDICAL
MEDICAL SERVICE CORPS
NURSE
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Recruiting Duty Screening
Recruiter Assessment Battery (RAB)
A non-cognitive screening tool to determine whether
members applying for Recruiting Duty are a good fit
based on their personality traits, i.e. introvert vs.
extrovert It can also determine of your likelihood of
success and enjoyment of the unique challenges of
recruiting.
https://militaps.nmci.navy.mil/rab
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Sailors who Failed-to-Screen for
Recruiting Duty
FY12, 1200 Sailors applied to Recruiting Duty
147 Sailors (12.3%) have failed to screen
These include but are not limited to in no particular order:
1) NEG Endorsement: 49 8) RAB: 3
2) Tat: 30 9) PTS: 2
3) SEP: 30 10) ERB: 2
4) Med: 10 11) DUI: 2
5) PRT/Body Fat: 7 12) HYT: 1
6) Sec Clear: 6 13) Perm No Shave: 1
7) NJP: 4
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Dropped students from Navy Recruiting
Orientation Unit (NORU)
FY-11 and FY-12(to date): 34
FY-11: 27 FY-12 (Drops to date): 6
Financial: 2
Alcohol related incident: 2 Alcohol related incident: 1
*Disciplinary Reasons: 2 *Disciplinary Reasons: 1
Academics: 1 Academics: 1
Body Fat: 13 Body Fat: 2
HUMS/Family Emergency: 1
FY-11: 20 (drops to date)
No Drivers license: 0
Financial: 2
Alcohol related incident: 2
*Disciplinary Reasons: 2
Academics: 1
Body Fat: 13
Medical Reasons: 0
2.0/1.0 Evals: 0
FAP: 0
OBLISERV: 0
Motivation/Bearing: 0
Tattoos: 0
HUMS: 0
PFA Waiver: 0
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FAULT / NO FAULT TRANSFER
FISCAL YEAR 2011 AND 2012
FISCAL YEAR 2011:
FAULT PACKAGES (5)
• DUI – 2
• FRATERNIZATION – 1
• DERELICTION OF DUTY – 1
• UNAUTHORIZED USE OF GOVERNMENT VEHICLE – 1
NO FAULT PACKAGES; MEDICAL – 4
FISCAL YEAR 2012:
FAULT PACKAGES (8)
• FRATERNIZATION - 5
• INDECENT LANGUAGE – 1
• FALSIFYING OFFICIAL DOCUMENTS – 1
• TRAINING IRREGULARITIES – 1
NO FAULT PACKAGES; MEDICAL – 4
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Career Recruiter Force (CRF)
Conversion
BUPERSINST 1133.29
CRF Selection boards are held four times each year, February, May, August, and
November.
In selecting the best qualified applicant the whole Sailor is considered. For example:
- Recruiting duty qualifications (Station LPO, Officer Recruiter, Divisional LCPO and Fleet
qualifications)
- Commanding officer endorsement
- Leadership capabilities (fleet and recruiting duty)
- Off-duty education
- Community involvement
- Station LPO/LCPO experience (not an eligibility requirement)
- Sustained superior performance (fleet and recruiting duty)
- Break out among peers
- PFA failures
- NJPs
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Navy’s Public Image
Which military branch is most prestigious?* Which branch of the military is most important to national defense? *
*Source: Gallup Consulting
• Navy’s Public Image is consistently the lowest of all services
N9 Updated:
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88% of New Sailors Influenced by Navy Advertising Recognition of Navy’s Brand grew an additional 25% in FY12
35% 43%
More New Sailors “agree strongly” Navy’s
role in the world is effectively captured
“How relevant do you think the Navy
brand is to you and your role in the Navy?”
Agree Strongly
Agree
19%
Neither agree or disagree
America’s Navy: A Global Force For Good
FY11 FY10
2%
Disagree
2010, 2011, 2012 New Sailor Survey
GFFG Brand Resonates Internally
2012 New Sailor Survey 2012 New Sailor Survey
FY12
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How You can help share our Navy
brand
Add Navy brand to existing products (briefs,
presentations, hand-outs, etc
Brand your command websites
Pitch Navy brand as part of other communication efforts
Add brand to social media updates
All brand products are available from our Navy Recruiting
Command website (www.cnrc.navy.mil).
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America’s Navy is a Global Force for Good and “good” can take many forms…
Bombs on a terrorist hide-out.
Bullets to protect innocent civilians against extremists.
Bottles of water to those in need after an earthquake.
Bachelor’s degrees (advanced training and education).
All good things take GREAT people!
Our Sailors serve from the sea on the land, in ships on the water, in submarines under the
water, and fly in planes and helicopters over the water.
Why what we do is important:
About 70 percent of the Earth’s surface is covered by water.
About 80 percent of the world’s people live near the ocean.
About 90 percent of all international trade travels by sea .
We protect and defend freedom around the world, and we also offer great opportunities for a
great career here at home.
Our mission is to meet America’s threats far away, so those threats cannot harm us here.
Back Up Slides
Key Navy messages…
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Back Up Slides -
Historical Context Four different slogans since inception of the all volunteer force
Targeted to prospects ages 18-24 and focused on their “what’s in it for
me” question
Be Someone Special – 1973- 1975
Navy. It’s not just a job, it’s an adventure – 1976-1996
Let the Journey Begin – 1996-2000
Accelerate Your Life – 2001-2009
In 2009, Navy adopted a “branding” strategy
Brand is a long-term strategy, not a slogan to change with the tide
Speaks to Sailors past, present, and future
Developed through Sailor & target market feedback and focus groups
Tied to Maritime Strategy