naydo developments · new level. naydo developments naydo the north american ymca development...

More To Give

Penelope Burk President Cygnus Applied Research, Inc. [email protected]

Donors are optimistic about their plans for giving in the next year, with 79%

intending to donate the same or more to charity while only 7% plan to give less. But young donors are even more confident, it seems, and they are ready and willing to step up to the plate now. 46% of donors under the age of 35 intend to give more this year than last, compared with 29% of middle-age donors and only 15% of donors over the age of 65. But Burk cautions, “Attracting that untapped reserve means crafting solicitations and communications that appeal to the unique preferences of younger and older donors.”

Young donors are ready to soar but are largely overlooked

The 2012 Cygnus Donor Survey confirmed what Burk has been noticing for several years – that young donors have a higher capacity to give and are very serious about being philanthropic, but that fundraising strategies designed for older donors are not resonating with young people. As well, fundraisers may be assuming that donors under 35 cannot give at higher levels, instead of asking themselves if their own fundraising tactics are causing younger donors to hold back.

Young donors who are employed enjoy household incomes averaging over $74,000. They are open to giving to more causes, whereas middle-age and older donors are reducing the volume of not-for-profits they support. Young donors are also interested in giving to charities that work in areas under-funded by older donors, such as environmental causes. And, young donors are very willing to volunteer but are seldom asked to sit on Boards or volunteer in other responsible ways. Since young people are more likely to give to organizations with

which they are closely involved, voluntarism is an important door-opener to their untapped philanthropy.

American and Canadian fundraisers can learn from each other

76% of Americans surveyed said they had been asked to join a monthly giving (sustainer) program and 29% indicated they were currently active monthly donors. (As members of a monthly giving program, donors agree to have their gifts automatically

deducted from their account or charged to their credit card on a regular basis, usually monthly.) However, 94% of respondents in the Canadian edition of the Cygnus Donor Survey said they had been asked to give monthly and 49% are active monthly donors now. A higher comfort level with paying household and bills via automatic deduction accounts

More To Give continues on page 11

A newsletter from North American YMCA Development Organization | Volume 26 | Number 2 | Fall 2012

in This issue of DeveloPMenTs:

More to Give Penelope Burk ............................................ 1

Message from the Council Chair Curt Hazelbaker ............................................... 2

Maximizing Online Giving: Taking the Next Step Nicole McCleaf ................................................. 3

Catching the NAYDO Bug Faiza Kanji ........................................................ 4

The Y’s Power to Convene Kevin Trapani ................................................... 6

NAYDO 2013 Conference Preview:

Keynote Speakers ....................................... 7

Communications Awards ............................ 8

Eagle Awards ............................................... 9

Conference Registration Information ...... 10

NAYDO Council ............................................. 12

north American Donors say They have More to Give

In her fourth annual Cygnus Donor Survey, Penelope Burk has found a lot to get excited about. 44% of Americans and Canadians she surveyed said they could have given more last year– and they offered clear advice about what it will take to unleash their philanthropy at a whole new level.

NAYDO DEVELOPMENTS

nAYDoThe North American YMCA Development Organization, in partnership with YMCA of the USA, YMCA Canada and YMCA Mexico inspires and strengthens the philanthropic culture of the YMCA.

BrinGinG PeoPle ToGeTher32nd Annual NAYDO Conference on YMCA Philanthropy

April 10–13, 2013 The Fairmont Hotel Vancouver VANCOUVER, CANADA

REGiSTER NOw!

nAYDo DeveloPMenTs | A newsletter from North American YMCA Development Organization

2 | FALL 2012

Developing a new strategic PlanOne of the primary objectives

the Council is working on now is the development of a new strategic plan. Our last plan, Inspire, Instruct, Impact, took us through 2012 and guided the work of the organization. Work on the new plan began earlier this year with a survey sent to our various stakeholder groups and Y staff who were not members of NAYDO. We received a tremendous amount of feedback and learned that NAYDO’s strategic advantages are connecting YMCA leadership to resources for giving; providing networking opportunities to cultivate a culture of giving; having a diverse membership base comprised of both volunteers and staff; and providing an outstanding conference experience. We also learned that there is a desire for more training beyond the annual

conference and the ongoing Webinar series and a need to provide more opportunities for smaller Ys.

The Council took this feedback and crafted an Impact Statement that is guiding the development of the new plan: “All YMCAs embrace a culture of giving to develop and sustain abundant

resources to meet their community needs.” Our focus will be taking NAYDO from an organization that puts on a great annual conference to an education organization with an outstanding conference, as one means to deliver our mission.

The Council is working toward an end-of-year completion of the new strategic plan and rolling it out in early 2013. As you can imagine, there is a tremendous amount of work that goes into the development of any strategic plan and I’m grateful for the outstanding leadership on the NAYDO Council.

MessAGe froM The nAYDo CounCil ChAir

Curt hazelbaker President & CEO YMCA of Northwest North Carolina [email protected]

i am honored to serve as the 18th Chair of NAYDO. I attended my first

conference in Boston in 1994 where there were about 150 attendees and have been to fourteen since with attendance growing to over 1,200 in Pittsburgh. Seventeen people have led this wonderful organization and it’s humbling to be included with such an impressive group of Y leaders. Special recognition goes to my immediate predecessor Bryan Webber and the exemplary leadership he provided. NAYDO held two record breaking conferences during his tenure and financially the organization is sound. Bryan, thanks for your good work, leadership to the Council and commitment to philanthropy.

NAYDO is a wonderful, volunteer-led organization with a simple mission; “to inspire and strengthen the philanthropic culture of the YMCA.” Many people aren’t aware that we are volunteer-led. NAYDO is governed by a 21 member Council with representatives from throughout Canada and the United States. In addition, each national movement (Canada, Mexico and the United States) has an ex-officio member on the Council. The group meets three times a year to conduct the business of NAYDO with conference calls in between meetings as needed. In addition to the Council, NAYDO contracts with three individuals to manage the day-to-day operations with the lead being Mary Zoller. We are blessed with a strong, committed team and they are a pleasure to work with.

Bringing People Together — vancouver 2013

I hope you are planning on joining us in Vancouver, April 10th –13th for the 32nd annual NAYDO Conference. Conference Committee Chairs Darlene Hepburn and Signi Solmundson, along with the entire Vancouver planning team, are putting together what looks to be a tremendous conference. An impressive array of keynote speakers has been secured, a comprehensive choice of workshops is available for any Y volunteer or staff member regardless of their tenure, and the amenities that make NAYDO special will all be in place.

Canada’s third largest city, Vancouver is renowned for its incomparable natural beauty and cultural diversity. Vancouver welcomed the world as host city of the 2010 Olympic and Paralympic Games and looks forward to welcoming you in 2013. Named “Top City of the Americas” in Conde Nast’s Readers’ Choice Awards, Vancouver offers both outstanding opportunities for outdoor adventure and the sophisticated amenities of a world-class city; fine dining, shopping, museums, galleries, music and theatre.

The Conference gets better every year and I’m confident 2013 in Vancouver will be no exception. Registration for potential members of NAYDO begins on November 1st.

Continued success to you and your Y embracing a culture of giving to develop and sustain the abundant resources necessary to meet your community’s needs.

Regards,

Curt hazelbaker, Chair 2012-2014 North American YMCA Development Organization

“ Our focus will be taking NAYDO from an organization that puts on a great annual conference to an education organization with an outstanding conference….

YMCA Developments: Winter 2011

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A newsletter from North American YMCA Development Organization | nAYDo DeveloPMenTs

MAxiMizinG online GivinG:TAkinG The nexT sTeP

nicole McCleaf Online Media Specialist and IT Administrator YMCA of San Diego County [email protected]

fundraising has and will always be, about people and building

relationships. Fundraisers are an extension of our organization and are invested in our mission. We have an opportunity to parlay some of our offline fundraising methods online, to empower fundraisers to tell our story and influence more people, in a faster way, on the path to securing donations.

Online fundraising started with adding a donate button to nonprofit websites. According to the 2012 eNonprofit Benchmarks Study, on average, nonprofits increased their dollars raised online by 19% from 2010 to 2011 and the number of gifts received rose by 20%. A 2012 Online Marketing Nonprofit Benchmark Index Study stated that online fundraising continues to grow at a 15.8% median rate. Now, we can hand over the donate button directly to the fundraiser, by giving them access to fundraising and donation pages.

Fundraising is about tapping into our personal and professional networks. Online tools coupled with social networking are a powerful combination that can help us to tell the YMCA’s story better by giving more people more access to our stories. Facebook is the top referrer to fundraising and donation pages.

In 1996, the YMCA of San Diego County launched our first website. A donation button was added in 2005. With online donations on the rise and the dollar amount donors give online on the rise, we wanted to find a way to capitalize on this

by increasing online giving availability and visibility. Internal conversations began in 2010 to add Campaigner Profile Pages to our websites, giving our fundraisers another tool to use when campaigning and making it easier for donors to give in support of our campaigners. We also wanted to give our campaigners a voice to tell their Y story and how they live the cause. A campaigner page is a personalized web based page which allows donors to pledge or give in support of a Y volunteer in real time.

We decided there were a lot of advantages to developing our Campaigner Profile Pages in-house, instead of using a third party vendor like DonorPages, Blackbaud or Kimbia. Our pages live within our website, not on a vendor site, which keeps the potential donor within our domain. Although there was the cost

of staff time associated with building the pages, we have avoided paying vendor set up, annual or fixed per transaction fees; while continuing to keep our administrative costs low, which were 7% at last audit. The rates we have negotiated with our bank apply for all online

donations, so we do not incur any extra costs with these pages. Our Association and branch websites connect directly to our operational database, therefore when an online donation is made, no staff power is required to enter or track the donation. No one else touches our data, which stays within our environment, and does not have to be moved into a separate database to be managed. As with all of the pages on our websites, Campaigner Profile Pages can be shared by email and socially – both considered to take less time and money with a higher return.

We launched our Campaigner Profile Pages at the end of 2011 in preparation of our 2012 Annual Support Campaign with fourteen out of our fifteen branches participating. We received 2,665 gifts totaling $276,681 with the average gift at $187. Seventy-three percent of donations received through these pages were from first time donors with $10,000 being the largest gift received. Geographically, we found that many of

the gifts were not local and came from as far away as Hawaii, with the furthest being from Beulah Park, South Australia, 8,200 miles away. In our trial year of using the pages, we determined that they more than doubled our online donations.

Our 2013 Annual Support Campaign will see evolved Campaigner Profile Pages with all of our branches using them. The pages will be customizable by the branch and campaigner. The branch will have the ability to include a branch story and the campaigner will be given a login and have the ability to update their profile with their own story and photo in real time. Our goal is to add more features to the pages each year.

While it may not be possible for all YMCAs to build their own fundraising or donation pages, there is an array of products to choose from to accomplish the same end. There are a few considerations in choosing a vendor. Pick a vendor whose product will integrate well with your operational software. Be aware of any fees associated with the product, usually services will include transaction fees of at least 3 - 4%. Services powered by Network for Good, for example, generally charge a 4.75% transaction fee. Some services also take a percentage of each donation. Consider the staff power it will take to administer the pages and ease of use for staff to deploy, maintain and train campaigners to use. Keep in mind that the Y’s branding should be in the forefront, instead of the vendor’s branding.

Whether you build your own fundraising or donation pages or choose one of the tools that already exists, you will be giving your campaigners another arrow to add to their quiver to boost your overall campaign success.

“ Online tools coupled with social networking are a powerful combination that can help us to tell the YMCA’s story…”

A sample Campaigner Profile Page from the YMCA of San Diego County website


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CATChinG The nAYDo BuG An interview with Bryan Dawson

YMCA of Greater Toronto senior leadership volunteer Bryan Dawson

has caught the NAYDO bug! A presenter and first time attendee at last year’s conference in Pittsburgh, Bryan remarked that the conference experience really opened his eyes as to what the YMCA movement around the world is all about, and increased his confidence in his own skills as a community builder. When he is not volunteering, Bryan spends time ensuring the success of his company Aircraft Appliances & Equipment Ltd. (AAE). He currently employs 55 people and is responsible for pioneering the development and manufacturing of naval filtration equipment used on many American- and Canadian-built frigates, destroyers, aircraft carriers, corvettes and large supply ships.

Bryan was recognized for managing one of the City of Brampton’s most successful and innovative businesses with the city’s 2004 Outstanding Business Achievement Award in the High Technology category. Bryan was also selected by the Brampton Board of Trade as their 2004 Business Person of the Year.

Bryan’s passion for volunteers who support the YMCA led him to question what he could do to improve the NAYDO experience for YMCA volunteers in attendance. Volunteers currently make-up approximately 20% of the delegation each year and Bryan would like to see this number grow. In collaboration with his staff partner Faiza Kanji, General Manager, Volunteer Development at the YMCA of Greater Toronto, Bryan collaborated in the development of the new Volunteers in Philanthropy (VIP) program that will be unveiled at the 2013 NAYDO Conference in Vancouver, Canada.

The VIP Program is intended to bring YMCA volunteers together at NAYDO conferences by offering specialized opportunities for them to network with each other, share best practices, swap stories and engage in their own personal and professional development. Volunteers at the 2013 Conference will be able to pick up their first ever VIP ribbon at a specially designated networking event, they will participate in the inaugural Hot Topics for volunteers only session, and enjoy a volunteers only breakfast together.

Faiza Kanji recently interviewed her volunteer partner Bryan in an effort to understand what motivates a leader like Bryan to continue to promote the YMCA and NAYDO. Let’s listen in on their conversation.

faiza: What is the first role you ever had as a YMCA volunteer and what do you remember about it?

Bryan: I supervised and assisted a group of youth to plan and build a YMCA float for the annual Brampton Santa Claus Parade. I also arranged for the loan of a farm wagon on which to build the float, and I drove a vintage farm tractor, on loan of course, to pull the float. I remember the look of pride and accomplishment on the faces of the youth as their float proceeded down the parade route, the parade being enjoyed by over 75,000 people; kids and adults alike. Working with those young people was such a pleasure for me.

faiza: Bryan, you are a very accomplished and busy person with a growing family and a thriving business. Why do you support the YMCA of Greater Toronto?

Bryan: I do a lot of volunteer work in the community, and when trying to decide what organizations to support, all the great work that the YMCA does came to my attention. I had no idea that the Y did as much for the community as it does and I quickly realized that the YMCA is “well known, but NOT known well”. I want to change this and it makes me proud to be a supporter in whatever way I can.

faiza: In 2012, you attended your first NAYDO Conference in Pittsburgh. What were your first impressions?

Bryan: I was totally impressed with the conference and I was really excited about sharing our presentation on the Volunteer Staff Partnership with new people from other Associations. I could feel the energy in whatever room or presentation that I happened to be in, and it seemed obvious that attendees were happy to be part of the YMCA. I encourage staff to bring their volunteers to this year’s conference in Vancouver so that they can have an experience similar to mine. It was a rejuvenating experience for me and reminded me in so many ways why I support the YMCA.

Bryan and Faiza at the 2012 YMCA Relay for Strong Kids


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viP ProGrAM (VOLUNTEERS iN PHiLANTHROPY)

If you qualify to register at the volunteer rate for the 2013 NAYDO Conference in Vancouver, you qualify for the VIP Program. No selection process, no additional fee, no sign-up required—you are in! Created at the request of volunteer attendees at the 2012 conference, this program provides some networking opportunities just for volunteers.

nAYDo 2013 volunteers only networking opportunities

wednesday April 10 6:00–7:00 pm

volunteer Check-in

Check-in at the Moresby Room during this time to meet and greet other volunteers and pick up your VIP ribbon.

Thursday April 11 8:00–8:45 am

hot Topics for volunteers only

Topics to be determined by volunteers under the leadership of YMCA of Greater Toronto volunteer Bryan Dawson and YMCA of Syracuse volunteer Maureen Drescher.

Friday April 12 8:00–9:30 am

last Chance to visit the exhibits Continental Breakfast

Tables will be reserved for “Volunteers Only” if you want to continue networking with other VIPs over breakfast.

faiza: What do you think the new VIP Program will bring to the 2013 NAYDO Conference in Vancouver?

Bryan: VIP will bring greater attention and focus to the learning needs of YMCA volunteers in philanthropy. By meeting and engaging with each other, we can learn what we can do to deepen our involvement at a local level and build upon our network of YMCA contacts. I’m also hoping that the success of the program will attract more volunteers to future NAYDO conferences.

faiza: What is your advice for volunteers in philanthropy?

Bryan: Don’t volunteer for something unless you plan and are committed to do your best to accomplish what you have volunteered for. Too often, people sign up as volunteers because it will look good on their resume. In reality, they have little or no intention of contributing effort to the task at hand. When it comes to philanthropy, don’t volunteer for something you don’t like doing and don’t want to do. For example, I like to make introductions and connect YMCA volunteers and staff to potential donors, but I don’t like asking for money myself, so I never volunteer to do that, and my staff partners are clear about that. We each have a role to play and can work together much better if we know what the other is comfortable doing.

Come meet Bryan at the 2013 nAYDo Conference in vancouver

Bryan will be presenting a session entitled “Volunteer Staff Partnerships – Creating Genuine Connections to Build Community Together” and learn what it takes to attract a VIP to your Association!

neW AT nAYDo 2013!


6 | FALL 2012

The Y’s PoWer To Convene

kevin Trapani President & CEO The Redwoods Group @kevintrapani on Twitter [email protected]

At an 1899 naval banquet in Philadelphia, Missouri Congressman

Willard Duncan Vandiver famously declared, “Frothy eloquence neither convinces nor satisfies me. I am from Missouri. You have got to show me.”

Congressman Vandiver could well have been reincarnated as any one of today’s highly engaged philanthropists. They want to see results. And their engagement is not new.

In a 2004 report produced by Venture Philanthropy Partners and Community Wealth Ventures, high-engagement philanthropy is defined as “an approach in which funders are directly and personally engaged with their investment partners beyond providing financial support. Often this engagement takes the form of strategic assistance, which can include long-term planning, board and executive recruitment, coaching, help in raising capital, assuming board roles, accessing networks and leveraging relationships to identify additional resources and facilitate partnerships.”

And this deep engagement and results-orientation comes none too soon, because we face a world with deep challenges. Three billion people make less than $2.50 a day. One-half of U.S. jobs pay less than $34,000 a year. And today we have in North America less economic mobility than at any time since the early 1920s. Mario Morino, author and Chair of the above-mentioned Venture Philanthropy Partners, praises the timely and transformational role of the engaged donor. He says, “We remain mired in mediocrity in our attempts to solve our social challenges—despite the good intentions and selfless sacrifice of

“Who’s better positioned to do the important work that must be done?”

so many who toil in social- and public-sector organizations. To break out of this state of mediocrity, I believe we need nothing less than a dramatic shift in public attitudes and mindset. We need citizens to expect and demand real performance from nonprofits and our public institutions. In an era when resources are declining and needs are growing, it’s a tragedy to waste precious public or private dollars on programs that do little good or even cause harm.”

OK, so “mired in mediocrity” sounds harsh, but the data is compelling. When it comes to building strong kids, strong families and strong communities (I know…old school) the world needs the Y to be better.

Fortunately, when we’re at our best, we’re excellent social entrepreneurs. What I mean by that is we do important

work, we do that work well and we move the work to scale. Now, if all we do is build fitness centers in advantaged suburbs, that’s not important work. And if we’re not financially

sustainable or if we don’t keep kids safe in our care, we’re not doing our important work well. But the best Ys get all this and also expand their impact.

When we’re at our best, Ys do what Ashoka Founder Bill Drayton says is crucial: we “make (our) idea as understandable, attractive, safe, and as supported as necessary precisely so that local people in community, after community, after community, will recognize that the idea would be hugely valuable to their community and also judge that they could make that idea fly.” Bill goes on to say, “The moment one or several local people make that decision, stand up, and champion the idea, they have become local change makers. They will disrupt local patterns; they will recruit others to be change makers; and a few will later become large-scale social entrepreneurs in their own right.”

Isn’t that what we most need right about now? More and more local change makers who will disrupt local patterns? And when we in the Y commit to Social Responsibility, isn’t that what we are committed to?

We want to stop childhood obesity. We want to stop child sexual abuse. We want everyone to graduate from high school. We want no one to be hungry. We want to change the world.

And well we should. Who’s better positioned to do the important work that must be done? Especially because we don’t need to do all this on our own: as Bill Drayton says, “Social entrepreneurs are even more powerful when they collaborate with one another…” In fact, Drayton has coined a term for this powerful idea: “collaborative entrepreneurship”. Sounds like a contradiction, doesn’t it? Collaborative entrepreneurship.

Let’s see…Wikipedia defines a social entrepreneur as, “someone who recognizes a social problem and uses entrepreneurial principles to organize, create and manage a venture to make social change.” Sounds like a progressive YMCA to me. So, social entrepreneurs working together = collaborative entrepreneurship. What might that look like?

Well, how about a Y running school-aged childcare programs in a public school? Yessir. The Y brings knowledge capital and brand power and the school brings the facility and the kids. Collaborative entrepreneurship.

What about the growing number of Partnering in Prevention Ys? They work with a wide variety of local agencies and advocates to end child sexual abuse across their communities by delivering the powerful training content developed by another nonprofit, Darkness to Light. Yes, collaborative entrepreneurship.

Very powerful stuff. Together with other progressive organizations, we’re working to change the world for the better.

Why the Y? Well, we do a lot of things very well, but in this new world of ceaseless change and enormous challenge, the thing we do best is the thing we too often forget: we have earned the power to convene. In community after community, when the Y calls thought leaders to the table to address a vexing problem, the leaders come. And, when the Y offers to facilitate a team of teams to attack the problem, those teams sign on.

And so will the highly engaged donor. Important work, done well and moved to scale through the power and efficiency of collaborative entrepreneurship. Now that’s an elevator pitch that will change the world.


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Saturday April 13

ClosinG BrunChSponsored by Seer Analytics LLC

leading a Donor-Centered organization in Changing TimesPenelope Burk Cygnus Applied Research, Inc.

scott haldane President and CEO, YMCA Canada

neil nicoll President and CEO, YMCA of the USA

Thursday April 11

ThursDAY lunCheon Sponsored by Daxko

Bringing People Together for a Common Causerick hansen (Rick is a new addition–not listed in the conference brochure)

Thursday April 11

eAGle AWArDs BAnqueT Sponsored by Blackbaud

The Power of Giving: how Giving Back enriches us Allharvey Mckinnon

Friday April 12

CoMMuniCATions AWArDs lunCheon Sponsored by Active Network, Communities

Digital engagement at the YMCA: Wikibrands, Wikicausessean Moffitt

nAYDo 2013 PrevieW:

BrinGinG PeoPle ToGeTherThirty-Second Annual Conference on YMCA Philanthropy

April 10–13 2013

The Fairmont Hotel Vancouver VANCOUVER CANADA

By Bringing People Together in Vancouver to educate, network, celebrate and inspire the Y’s important philanthropic work–we can all be better. And together, we can do much more to help our communities thrive.

NAYDO 2013 will feature more educational workshops and networking opportunities than ever. Plus, a strong slate of keynote speakers will cover a wide range of important topics.

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nAYDo 2013 PrevieW:

CoMMuniCATions AWArDsDeadline for entries: December 4, 2012

entry forms are available at www.naydo.org

nAYDo Communications Awards

The purpose of NAYDO’s Communications Awards are to recognize excellence and share it among the global Y movement.

Ys of every size and with any fundraising goal are encouraged to submit materials in a variety of communications categories, including online and social media presence, media coverage, print materials, videos and more. Winners will be selected in categories according to budget size and entry type.

Communications Awards Criteria

All entries in the print or AV category will be judged on the following criteria. Please be certain that your YMCA meets all criteria before submitting your entry.

• FollowsYMCAgraphicstandardsapplicable to their country

• Usedinprevious18months(June2011– present)

• Distinctivecaliberofexcellenceinitsown right

• Supportsafinancialdevelopmenteffortand has demonstrated success

• Inspiresagiftfromatargetedaudience

• Designorvideographysupportsthemessaging

• Imageryevokesemotionandportraysthe YMCA’s mission and goals

• Costisperceivedasreasonablerelativeto the development goal and the resources of the YMCA

Contest Categories• AnnualReport

• AnnualSupportCampaign

• ComprehensiveCommunicationsShowcase * (New for 2013 Conference)

• CapitalCampaign

• EndowmentandPlannedGiving

• GeneralDonorCultivation

• IntegratedCampaign(Annual,Capital,Endowment)

• MediaCampaignandPSAs

• WebsiteandSocialMediaSites

* New Comprehensive Communications Showcase recognizes overall excellence of one YMCA. Submissions must include pieces in at least five awards categories including at least one online and one audio/visual piece.

entry Guidelines

Entries must directly support a YMCA’s financial development efforts. If a YMCA has more than one excellent communications piece, the YMCA may enter more than one piece per category. However, a particular communication piece may only be entered in one category. By entering your YMCA’s materials entrants are giving NAYDO permission to copy and keep the entry for the NAYDO library, web site and/or conference distribution.

for More information

If you have questions, contact:

Michelle LaRue Communications Awards Chair Phone: 253 534 7842 Email: [email protected]

Graphic standards

All materials submitted must meet their country’s graphic standards. Entries will be reviewed by representatives from YMCA of the USA and YMCA Canada for compliance.


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nAYDo 2013 PrevieW:

eAGle AWArDsDeadline for nominations: December 4, 2012

nomination forms are available at www.naydo.org

nAYDo eagle Awards

The Excellence in Fundraising Eagle Awards are presented annually to YMCA Associations who have demonstrated outstanding achievement in YMCA Financial Development. These Associations will have positioned their YMCA in the top group of most important charitable causes in their communities.

eagle Award Categories

Awards may be presented in four categories based on association or branch operating budget size:

• $25MillionandAbove

• $10Million-$25Million

• $2Million-$10Million

• LessThan$2Million

Who May nominate

A supervisor, staff colleague, Y-USA, YMCA Canada or YMCA Mexico staff, Board member, campaign volunteer or any other interested party with a thorough knowledge of the Association’s fundraising record. We also encourage Association self-nomination from deserving and perhaps overlooked YMCAs.

Presentation of Awards/video

Awards will be presented at the Eagle Awards Banquet on April 11, 2013 at the NAYDO Conference in Vancouver. Winners will also be invited to the VIP Awards Reception to be held immediately before the banquet. If selected, your YMCA will be asked to be available to participate in the making of the short video presentation that tells your YMCA’s philanthropic story. Participants for the video from your YMCA should/may include the CEO and/or Branch Executive, CVO, Development Director and participant(s) where applicable. NAYDO will supply the guidelines and arrange the team to film it. There will be no cost to your YMCA. Your YMCA will receive a copy of the video after the conference. The video serves as your acceptance speech.

Award recipients are expected to be registered for the conference and will be reimbursed for one conference registration after selection is announced.

for More information

If you have questions, contact:

Bryan webber

Eagle Awards Chair YMCA of Hamilton/Burlington/Brantford Hamilton, ON, Canada L8P 2Z1 Phone: 905 317 4903 Fax: 905 529 6682 Email: [email protected]

“ Eagle Award winning associations are those who are integrating philanthropy into all aspects of YMCA work in North America.”


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Register online at naydo.org or call the NAYDO office at 504 464 7845.

Join us in vAnCouver CAnADA AT The 2o13 nAYDo ConferenCeNAYDO 2013 will bring people together in beautiful Vancouver, British Columbia. Canada’s third largest city, Vancouver is renowned for its incomparable natural beauty and cultural diversity.

We welcomed the world as host city of the 2010 Olympic and Paralympic Games and we look forward to welcoming you in April 2013. Vancouver offers both outstanding opportunities for outdoor adventure and the sophisticated amenities of a world-class city—fine dining, shopping, museums, galleries, music, theatre and much more.

By bringing people together—to educate, connect, celebrate and inspire the Y’s important philanthropic work—we can all be better. And together, we can do more.

hotel reservations are open

Both Fairmont Hotel Vancouver and Hyatt Regency Vancouver are sold out. A waiting list is now available through NAYDO Office and rooms are available at our third hotel just down the street – the Sutton Place Hotel.

Mention NAYDO for a single or double room rate of $189 Canadian, plus tax. Visit naydo.org for a link to the hotels, or call the hotels directly.

• The fairmont hotel vancouver (the Fairmont hotel is sold out) Phone 800 441 1414

• The hyatt regency vancouver (the Hyatt hotel is sold out) Phone 888 421 1442 in North America, 402 592 6464 International

• sutton Place hotel (down the street from the Fairmont hotel) Phone 866 378 8866

nAYDo 2013 registration fees

Register at naydo.org. Fees include meals. Financial assistance is available.

registration period: early Bird regular

nov. 1–Dec. 4 Dec. 5–Jan. 31, 2013

NAYDO member (staff/volunteer) $585/$515 $635/$535

Non-member (staff/volunteer) $785/$565 $835/$635

Spouse/guest of registrant $315 $315

nAYDo 2013 PrevieW:

BrinGinG PeoPle ToGeTherThirty-Second Annual Conference on YMCA Philanthropy

April 10–13 2013

The Fairmont Hotel Vancouver VANCOUVER CANADA


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More To Give

for some of the success that Canadian fundraisers enjoy with monthly giving, but they also invest time and effort in the program and approach its growth creatively. In order to convert as many young donors as possible, Canadian fundraisers have expanded their acquisition strategies to include “street fundraising” where young, energetic and well-informed solicitors engage their peers “on the street”, building support and finding new donors.

While monthly donors give far more generously and stay loyal longer than donors who make single gifts, the program may have one inherent weakness. Monthly donors are no more likely than single gift donors to consider moving their philanthropy up into the major gifts arena. Burk explains that the program’s design, which is a boom to charities’ immediate revenue, may be at the root of the problem. “It is easy to see the practical benefits of giving monthly, but the emotional, joyful sensation is simply not there when gifts are quietly deducted from a donor’s account or charged to his credit card. That thrill donors feel when they make the decision to give also motivates them to give as generously as possible.” She suggests that not-for-profits compensate by communicating results of what donors’ monthly gifts are achieving in measurable terms and inspiring them to want to give more by showing them what they have already accomplished.

Cygnus survey finds hidden potential in fundraising events

The Cygnus Donor Survey investigated donors’ views about participating in or sponsoring someone in athletic-type fundraising events such as walk-a-thons. Satisfaction with their most recent experience is very high with four out of five participants reporting that they would definitely or probably take part in the next event scheduled.

Burk was especially interested in learning whether event sponsors (the people who donate to help participants cover the event registration fee or fundraising goal) are good future prospects as direct donors themselves. “I am very excited about the potential for converting sponsors into donors,” she said, “especially when we compare this potential with more traditional ways in which new donors are acquired.”

About the Cygnus Donor survey2012 marks the fourth consecutive year for The Cygnus Donor Survey in the

United States and the third year that the study has been conducted in Canada. The 2012 Cygnus Donor Survey solicited the views of more than 26,000 active American and Canadian donors. The full 74-page, downloadable report contains over forty recommendations for how not-for-profits can improve their fundraising this year. Separate reports highlighting the American and Canadian results are available directly from Cygnus at: www.cygresearch.com/publications/orderreport.php

About Penelope BurkPenelope Burk, author, trainer and President of Cygnus Applied Research,

Inc., has over 40 years’ experience in not-for-profit management, fundraising, marketing and research. A native of Montreal, Canada, her in-depth and varied career established her as a senior professional advocating innovative approaches to fundraising and marketing.

Penelope’s leading edge research in donor communication resulted in the publication of “Donor-Centered Fundraising”, in 2003. The book is the only statistically based research ever published on the effect of meaningful communication on donor retention and gift value.

Penelope Burk will be a keynote speaker at the 2013 NAYDO conference in Vancouver, Canada.

About Cygnus Applied researchCygnus Applied Research, Inc. is a research-based fundraising consulting

firm serving the nonprofit sector. The company’s training programs and client services are devoted to helping professional fundraisers, managers and leadership volunteers increase profitability by adopting a more customer service-oriented approach to fundraising. Cygnus has offices in Hamilton ON, Chicago and the United Kingdom. For further information, please visit: www.cygresearch.com

On this subject, Canadian fundraisers could take a lesson from their American colleagues. 32% of event sponsors Cygnus surveyed in the U.S. study had been asked to give directly to the not-for-profit that hosted the event, almost double the percentage of Canadian sponsors who had been asked. It appears that event sponsors are a worthwhile prospect group for more traditional fundraising appeals. Among event sponsors who have never been asked to give directly, 17% would definitely or likely make a gift if asked and another 14% might consider doing so. This compares very favorably with the 1% or 2% of prospects who give when purchased lists are used to acquire donors through direct marketing appeals.

norTh AMeriCAn YMCA DeveloPMenT orGAnizATion nAYDo CounCil MeMBersPaul AndresenAnaheim Family YMCA714 635 [email protected]

Jan BrogdonYMCA of Florida’s First Coast904 265 [email protected]

linton CarterYMCA of Greater Toronto416 928 3362 x [email protected]

robyn furness-fallin, CFREYMCA of Silicon Valley 408 351 6481 [email protected]

Pam havlick hearnCentral Connecticut Coast YMCA203 777 9622 x [email protected]

Curt hazelbaker, ChairYMCA of Northwest North Carolina336 777 [email protected]

randy klassenYMCA of Regina306 757 9622 x [email protected]

Michelle larueYMCA of Pierce & Kitsap Counties253 534 [email protected]

Jay lowden, CFREYMCA of Superior California916 452 9622 [email protected]

Danny Maier, Chair ElectYMCA of Metropolitan Detroit313 223 [email protected]

Teri McGuillYMCA of Metropolitan Fort Worth817 566 [email protected]

shelly McTighe-rippengaleYMCA of San Diego County858 292 [email protected]

Andrew MinearYMCA of Greater Seattle206 382 [email protected]

sandy MoranderYMCA of Greater San Antonio210 246 [email protected]

Trazanna MorenoYMCA of Greater Houston713 758 [email protected]

nick ParkinsonYMCA of Edmonton780 423 [email protected]

Andy Pierce, CFRE, TreasurerYMCA of Greater Louisville 502 587 9622 [email protected]

susan Plank, SecretaryYMCA of Greater Tulsa918 728 [email protected]

rick Politte, CFRESoutheast Ventura County YMCA805 497 3081 x [email protected]

Bryan Webber, Past ChairYMCA of Hamilton/Burlington/ Brantford905 317 [email protected]

nick zimmerMontgomery County Family YMCA712 623 [email protected]

nATionAl rePresenTATives

Carol schmidt, CFREYMCA of the USA800 872 9622 x [email protected]

ida ThomasYMCA Canada416 967 9622 ext. [email protected]

ernesto GaonaMexican Federation of YMCAs+52 55 5531 [email protected]

ConferenCe AnD MeMBer serviCes CoorDinATor

Mary zoller504 464 [email protected]

DeveloPMenTs eDiTor

shelly McTighe-rippengaleYMCA of San Diego County858 292 [email protected]

nAYDo Mission

To inspire and strengthen the philanthropic culture of the YMCA.

sTATeMenT of PurPose

To lead, support and advance the development of YMCA professionals, volunteers and YMCA associations in the philanthropic work of their YMCA through training, education, advocacy, research and knowledge sharing.

nAYDo offiCe

21 Chateau Trianon Kenner Louisiana 70065 P 504 464 7845 f 504 464 6718 e [email protected] W naydo.org

norTh AMeriCAn YMCA DeveloPMenT orGAnizATion 21 Chateau Trianon Kenner Louisiana 70065

nAYDoThe North American YMCA Development Organization, in partnership with YMCA of the USA, YMCA Canada and YMCA Mexico inspires and strengthens the philanthropic culture of the YMCA.

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