nbn for business · back-up, file sharing, that were previously the domain of big business •...
TRANSCRIPT
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
NBN for Business Melbourne: November 8th, 2012
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
Tim Smith General Manager Product Marketing NBN Co
Commercial in confidence | © NBN Co 2012
Agenda
The Digital Economy & Business
- Peter Strong Executive Director, COSBOA
Business Over the NBN
- Chris Separovic, NBN Co
Service Providers Business Offerings
- AAPT
- M2 / Commander
Q & A Panel
4
The Digital
Economy and Small
Business?
Peter Strong Executive Director
COSBOA
5
The NBN
The NBN will provide confidence to people who
run a business.
They believe that high speed broadband will be
good.
What they like most is the reliability that the NBN
will bring.
6
Will business on the internet be like the
world of bricks and mortar?
If it is then close it down NOW!
7
Or ...
let’s make sure
the internet is a
fair place to trade
and to seek and
swap information.
8
Dealing with small business is
not like dealing with big business
A Small Business Operator will behave like an individual not like a medium/large business.
Behaviour is affected by time, demands from family and by business cycles, or by normal life events such as holidays, illness, staff shortages, equipment problems or stress.
Big business tell their experts to fix it or provide comment. Small business has to fix it themselves or pay someone.
Small business operators act like consumers not like business
9
Small business is a person
They are just people
They are young, they are old
They have kids, they are single
They have a disability, they are healthy
They are men and women
They work hard
They innovate
Some can deal with change some can’t
They all have to complete some fairly stupid red tape
10
Income and hours worked
58% of people who owned a franchise work more than 46
hrs a week
32% more than 56 hrs
73% earn less than $50k
32% make a loss or break even
Cost is 50k or higher for 60%
39% of small business owners earn less than $600 per
week – the same % as employees
54% of small business owners earn less than $800 per/w
11
Retail • Big developers control retail tenancy – mainly Westfield, Centro,
QIC and some others
• Coles and Woolworths dominate groceries
In practice this means ...
• The malls are often developed with support from government and only retailers in those malls can exist, retailers outside the malls find that customers cannot get to them
• Parking is only available at the mall and streets and bus stops are realigned to focus on the mall
• The big developers control what we buy, what colours we see, what music we hear and what shops exist in their malls
• We are basically forced to shop at the local mall
12
So is the internet different?
• Should be!!!!
• We can trade across borders and oceans
• We can pick our own colours and words and products
• We can build a site and sell our products full in the knowledge that our customers can find us and won’t be forced into a carpark far away
• We can change easily if our current ISP becomes too costly or difficult.
• In many ways our welfare is in our hands
• The NBN will give speed and consistency to online selling – making online business easier and more reliable
• It will also connect customers across Australia – making the market for our goods and service larger
Other small businesses
• Small business is more than retail ... around 20% of
small businesses are retailers
• As you saw before, we’re a diverse bunch with a diverse
set of needs
• E.g. access to multiple lines to run a call centre,
• or connecting workers across Australia to a cloud-based
server and videoconferencing
• Or send and receive large amounts of data e.g. video or
graphics files
13
14
What will the NBN do for small
business? • Better use of cloud computing – small businesses can now take
advantage of a whole range of services, like shared folders, online back-up, file sharing, that were previously the domain of big business
• Services like online backup reduce costs for small business (much cheaper than previous options, like offsite servers, tape backup, etc)
• Better use of HD videoconferencing - for some businesses, speaking to customers or clients via videoconferencing can replace travel, cutting costs
• For other small businesses, increased bandwidth means that they can work faster or not have to rely on sending files by disc
• E.g. graphic designers, photographers and video producers
15
What else?
• NBN will mean faster sign up and activation with service providers – business grade connections can be a hassle to activate, NBN should be faster and easier
• VOIP calls will open up more competition between telco providers
Benefits of faster broadband ...
• We can develop new products and processes
• We can publish our stories, thoughts and ideas
• We can make a lot of money if we are good enough
16
Some common attitudes towards
small business
• Small business need to become better managers.
• Don’t they understand how important - add area of interest - is!
• It doesn’t really matter if a small business fails, there is always someone to take their place.
• Why are small business operators so hopeless?
• It’s their own fault if they fail.
• Just how hard is it?
• It’s tough in business and that just the way it is.
17
Summary
• Small businesses are people and they are the
future of the commercial part of the internet
• We need to understand the things that small
business wants from faster broadband: fairness,
ease of use, solutions to problems, savings,
work/life balance
18
Thank you
Peter Strong
Executive Director
COSBOA Twitter #COSBOA
and owner of Smiths Alternative Bookshop Facebook: Smiths Alternativebookshop www.smithsbooks.com.au
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
Business Over the NBN Chris Separovic, Manager Business Products, NBN Co
Commercial in confidence | © NBN Co 2012
Opportunities and Possibilities for Business
Many devices, many Customer Service choices
Dispersed workforce + remote specialist workers
Improved access to Cloud Services
Online ubiquity
Promotes flexibility on where work is carried out
End-users will need the right software, equipment and in-premises connection to access these services
Commercial in confidence | © NBN Co 2012
• The foundation fibre product launched in 2011, is being extensively used by businesses already.
• Additional voice options and enhanced service levels were launched in 2012.
• These address approximately 70% of the business market already.
• With planned introduction of further business capabilities to the market
• “Before & After” end user experience for one NSW business:
What is NBN already offering for businesses?
Before, during peak times we couldn’t …
Use our hosted HR program which rosters our entire workforce.
Use our web-based tools that train our casual staff.
Connect to our corporate VPN.
Now, with the NBN, we can …
Enable more staff to work remotely and flexibly.
Grow our training business to include online classes for external clients.
Significantly increase our use of web based programs
Commercial in confidence | © NBN Co 2012
The Willunga Farmers Market, South Australia
“We started with a YouTube channel with a market wrap on what was in season every
Saturday. Previously, without the NBN, it would take hours to load using our ADSL internet
connection.”
Workforce BluePrint, Southern Adelaide
“We’ve now redesigned the site in a way that’s far more engaging and customer friendly…
since being NBN-enabled, we’ve achieved some really exciting results. In the first three
months, we’ve seen a 25 per cent jump in new visitors to our website.”
We’ve now introduced training webinars with multiple clients at once that we host from our
office via video conference. … hugely profitable, move for us and the time saved on travel is
time better spent on business planning and with my family.”
Dejay Signs , Tasmania
“The first thing I did was download a 17 megabyte file from a graphic artist that took just
eight seconds. Before the NBN, I would either have sent it over on a DVD, or let the
download max out my connection. The difference is just astonishing.”
What are businesses doing with the NBN?
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Speed & Functionality
Create New Market Opportunities P
rice
Sub $100 p/m (wholesale cost) Basic speeds &
functionality
Starting from $200 p/m
(wholesale cost) Committed information rates,
symmetric speeds, traffic classes & service level options
$TBC High Capacity,
Complex functionality & enterprise grade
service levels
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Capability Releases
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Capability Release: Business Services
Feature Expected Benefits Launch
Business Services: Phase 1 • Traffic Class 1: up to 5 Mbps* • Committed Bandwidth (CIR) • Strict Performance Characteristics
Ability to support multiple telephone lines within a business.
Now Available
Traffic Class 4: 12/1 - 100/40 Mbps* • Peak Information Rate (PIR) • No Performance Characteristics
Support applications such as online transactions, file transfer, email and internet browsing.
• Enhanced service levels (in relation to the standard fibre access service)
Support of businesses who operate extended hours.
Business Services: Phase 2 • Priority Tagged & Tagged Mode • New UNI-D operating mode
Allows Service Provider greater flexibility and control in managing their customer traffic.
Q1 2013
* Wholesale speeds. Speeds achieved by end users will depend on factors outside NBN Co’s control like equipment quality, software, broadband plans and how their service provider configures their network.
Target: Businesses whose requirements are running multiple voice services, online transactions, internet browsing, email and data transfer.
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Planned Capability Releases
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Planned Capability Releases – Medium Business
Feature
Expected Benefits
Expected Launch
Medium Business: Phase 1
• Traffic Class 2: up to 40 Mbps* • Committed Bandwidth (CIR) • Strict Performance Characteristics
Greater support of such applications as high quality video conferencing and collaboration applications.
H2 2013
• Enhanced service levels
Support of businesses who operate 24/7.
Medium Business: Phase 2 • Traffic Class 3: up to 100 Mbps* • Committed Bandwidth (CIR) & • Ability to burst to a Peak Rate (PIR)
Support for business grade applications such as Business virtual private networks.
H2 2014
Target: Businesses whose requirements include branch networking, higher service levels and guarantees of throughput to support mission critical applications such as business grade voice, data and video .
* Wholesale speeds. Speeds achieved by end users will depend on factors outside NBN Co’s control like equipment quality, software, broadband plans and how their service provider configures their network.
Commercial in confidence | © NBN Co 2012
Planned Capability Releases
Commercial in confidence | © NBN Co 2012
Planned Capability Releases – Enterprise Ethernet
Feature
Expected Benefits
Expected Launch
Enterprise Ethernet Service • Up to 1 Gbps* direct fibre solution • Committed Bandwidth (CIR) • Strict Performance Characteristics
Support of high capacity, redundant diverse access networks.
2015
• Enhanced service levels
Additional support of businesses who operate extended hours.
Target: Businesses who have requirements for highly flexible and scalable networks with enhanced support of convergence of voice, video and data across multiple locations.
* Wholesale speeds. Speeds achieved by end users will depend on factors outside NBN Co’s control like equipment quality, software, broadband plans and how their service provider configures their network.
Commercial in confidence | © NBN Co 2012
• NBN Co’s business offerings are designed to:
– Provide you with the building blocks to construct your business offerings any way you choose.
– Enable you to extend your product range, providing more choice and value added service for your business customers.
– Can allow you to extend your reach into physical markets that previously have been un-addressable on the basis of geography or price.
– Foster the development of converged solutions, providing a greater range of services and potentially more choice and more competition – which could drive innovation and application development.
• … but ultimately give you the tools and flexibility to build products to meet the needs of various segments of the business market.
Summary
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
Service Providers Business Offerings
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
Service Providers Business Offerings AAPT: Nick Pachos Head of Product & Carrier Management
Commercial in confidence | © NBN Co 2012
Source: Cisco Visual Networking Index [or VNI] Global IP Traffic Forecast, 2011-2016.
Commercial in confidence | © NBN Co 2012
NBN Integrated into AAPT Product Portfolio
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Seamless NBN Integration
• AAPT’s Strategy is to seamlessly integrate NBN Access into its full range of products
• As NBN releases new products, AAPT’s customers will have access to the broader reach and high speeds NBN brings
Commercial in confidence | © NBN Co 2012
Products Available Today
• Internet
– National Wholesale Broadband
– IP-Line
• Voice
– ISDN
– SIP
• IPVPN
• Cloud (Public and/or Private through IPVPN)
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
Service Providers Business Offerings Commander: Sarah Curtis Director Product Marketing, M2
Commercial in confidence | © NBN Co 2012
From chaos through to order, Commander streamlines your
business communication
Commercial in confidence | © NBN Co 2012
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of this document represent NBN Co’s current
position on the subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other persons) as representing
NBN Co’s final position on the subject matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be
impacted by legislative and regulatory developments in respect of the National Broadband Network. All prices shown in this document are exclusive of GST.
Commercial in confidence | © NBN Co 2012
Q & A Panel
Commercial in confidence | © NBN Co 2012