ncet biz cafe | amber barnes / lindsay bradley, business with a soul | nov 2017
TRANSCRIPT
Business with a Soul: A
New Approach to
Capitalism
Join the Conversation
@ConsciousCapNNV
@NCET
Introductions
We Believe…
• Business is good because it creates value;
• It’s ethical because it is based on voluntary
exchange;
• It’s noble because it can elevate our existence;
• And it’s heroic because it lifts people out of poverty and creates prosperity.
Conscious Capitalism, Inc.
Conscious Capitalism
CC Northern Nevada
Purpose: Advance the understanding and practice of
Conscious Capitalism in Northern Nevada.
How: Outreach, support, storytelling, and advocacy
Northern Nevada Chapter
TODAY
1984
2005
2007
2010
2012
2016
FoE companies listed in
the book outperformed
the S&P 500 by 14
times and Good to
Great Companies by 6
times over a 15 year
period.
*Firms of Endearment
How?
“People will work for a
paycheck, but they
will commit to a
cause.
Higher Purpose Is…
H Heroic
E Evolving
A Aligning
L Loving
I Inspiring
N Natural
G Galvanizing
Case Study: Waste Management
• Old: “Helping the world dissolve of it’s
problems.”
• New: “Looking for innovative ways to extract
value (in the form of energy and materials)
from the waste stream.”
Stakeholder Model
S Society
P Partners
I Investors
C Customers
E Employees
E Environment
Purpose and
core values
Team
member
happiness
Partnerships
with vendors
& suppliers
Satisfied &
delighted
customers
Community &
environmental
responsiveness
Motivated
investors
Motivated
team members
Innovation
and service
Quality
products
Good
value
Sales
growth
Profits and
growth
Corporate
citizenship
Giving
back
Congruent
values
Increased job
satisfaction
“The most power
leadership tool you
have is your own
personal example.
Qualities of Conscious Leaders
S Selfless
E Enthusiasm
L Long-term orientation
F Flexible
L Loving and caring
E Emotional Intelligence
S Systems Intelligence
S Spiritual Intelligence
“Your personal core values
define who you are, and a
company’s core values
ultimately define the company’s
character and brand. For
individuals, character is destiny.
For organizations, culture is
destiny.
Cultures of Conscious Businesses
T Trust
A Authenticity
C Caring
T Transparency
I Integrity
L Learning
E Empowerment
Strategy
Culture
Join the Movement
Events
• Conscious Coffee Chats
o First Fridays, 7:30am-9:00am, Riverside Hub
o Upcoming Chat: December 1st
• Conscious Business & Leadership Workshop
o Q1, 2018 (stay tuned for dates!)
• Ambassador Training Workshop
• Q1, 2018 (stay tuned for dates!)
Other Ways
• Become a Member
• Serve as an Ambassador
• Join the Board
Q&A
