ND e-commerceCarl Arrowsmith

Session 25Strategy & Impact analysis

Last time• Evaluate any outstanding work

(Assignment etc)

• Finish outstanding work

• Continue with e-commerce site design, add terms and conditions, work on graphics, and other elements.

Today's Objectives• Discuss strategies that organisations

can use

• Develop ideas with regards to strategy with the help of examples

• Describe impact analysis

E-commerce Stages of development• Requirements Analysis / Research• Develop Specification & Proposal• Design e-commerce Site• Register Domain / Find Internet host• Organise SSL certificate & online payments • Implement / Code / Create• Site Testing• Documentation• Public access enabled• Maintenance

Strategy• We have previously looked at the stages

involved with setting up an e-commerce site.

• This however is different to a strategy

What does strategy mean ?• “Strategy refers to basic directional

decisions,that is, to purposes and missions”• “Strategy is perspective, that is, vision and

direction.”

Impact Analysis• With the beginning of the internet many

new companies started, offering products and services.

• However many successful e-commerce companies were started offline many years before the internet even existed.

Impact Analysis• Offline companies that want to trade via

e-commerce will be effected by change.• We have looked at some changes

previously: channel conflicts, changes in staff, efficiencies etc

• To understand changes a process called impact analysis can be used, it is used widely in business for a variety of areas (not just e-commerce)

Impact Analysis meanings• “The process of understanding the complete

effect of a particular change.”• “Identifying the impact of change on an object

to its related objects.”• “The process of determining the

organizational costs and benefits of a proposed alternative.”

• “The identification of critical business processes, and the potential damage or loss that may be caused to the organisation resulting from a disruption to those processes”

Today's Objectives• Discuss strategies that organisations

can use

• Develop ideas with regards to strategy with the help of examples

• Describe impact analysis