Experience a new world of interaction

NCR Green - Pantone 361 C

NCR Platinum - Pantone 7544 C

Need to link multiple self-service systems using a single sales transaction engine?

Unicoop FirenzeAn NCR Case Study

Unicoop Firenze is the largest co-op (cooperative retailer) in

Italy. With 102 stores in Tuscany and 14 stores in the capital

city of Rome, Unicoop Firenze employs approximately 8,500

people and operates 12 convenience stores, 40 mini markets,

58 supermarkets and 6 hypermarkets.

Generating more than 2.5 billion euros in revenues, the

Unicoop Firenze family of stores has deployed more than

1,000 traditional point-of-service (POS) devices, as well as

300 self-checkout and 6,000 self-scan devices. During 2011,

Unicoop Firenze plans to install an additional 200 self-

checkout devices.

Prior to partnering with NCR, Unicoop Firenze was

maintaining and supporting three different self-service

systems in the form of self-checkout, self-scanners and

self-service scales. Operational inefficiencies and rising costs

associated with maintaining these three separate systems

prompted the retailer to seek out NCR for a unified solution.

NCR determined that Unicoop Firenze would benefit from

the Sales Transaction Services (STS) component of NCR’s latest

store automation solution, NCR Retail Transaction Services

(RTS). NCR STS would combine the grocery retailer’s self-

service systems and seamlessly integrate them with their

existing POS system. It would provide consistent pricing,

promotions and marketing messages both in-store and to

their external channels. NCR STS would also be scalable and

robust enough to accommodate future growth while reducing

operational costs and time to market for launching new

promotional initiatives.

The customer The challenge

Key Highlights

• Industry/Market:

Grocery

• Challenge:

Link three separate self-service subsystems using a

single, cost-effective sales transaction engine that

could be fully integrated into an existing POS system

• Solution:

NCR Sales Transaction Services, a component of NCR’s

Retail Transaction Services store automation solution

• Results:

o Expanded marketing initiatives

o Lowered operational costs

o Reduced time to market

Unicoop Firenze deployed NCR STS, a component of the

NCR RTS store automation solution that provides a single

sales transaction engine that links all store systems. NCR’s

migration strategy proved to be a strong incentive behind

Unicoop Firenze’s decision to install STS, as the solution would

be implemented in conjunction with their current POS system,

NCR Advanced Retail Solution (ARS). As a result, Unicoop

Firenze gained the benefits of STS without impacting their

current POS software and related subsystems (e.g., back

office, merchandising systems and sales audits).

Fully integrated into Unicoop Firenze’s existing POS, NCR

STS powers basket management, item pricing, application of

promotions, and delivery of marketing messages to multiple

devices through Web Services. STS serves as the linchpin

for transaction control while allowing device control and

security to remain with the device suppliers. Leveraging

service-oriented architecture (SOA) and the NRF ARTS Retail

Transaction Interface standard, NCR facilitates the painless

development of interfaces with multiple suppliers of self-scan

devices and scales as well as self-checkout.

After its highly successful implementation of NCR STS, Unicoop

Firenze is now working closely with NCR to extend the system.

Plans are now in place to move NCR STS to the enterprise

to enable a single sales transaction engine to manage

multiple stores. In addition, NCR STS will soon be supporting

smartphone shopping lists and “queue-busting” at in-store

deli and bakery counters.

By deploying NCR STS, Unicoop Firenze has successfully

linked its marketing activities across all self-service systems.

The grocery retailer has increased the effectiveness of its

customer engagement campaigns via messaging, promotions

and loyalty programs while reducing time to market for new

campaigns.

In addition, Unicoop Firenze can now add new channels and

services to the system simply and without adversely impacting

its ongoing marketing campaigns or time to market. NCR STS

enables Unicoop Firenze to easily change service providers and

to manage multiple self-service systems within a single store

or across multiple stores. The grocery retailer has also lowered

operational costs associated with system maintenance,

supplier management, and software enhancements,

testing, distribution and fixes.

Unicoop Firenze is currently preparing for the final stage of

migration, which will culminate with the replacement of their

current POS with NCR RTS point of service. NCR RTS provides

an object-orientated POS that shares many of its services with

NCR STS to provide a unified approach for managing system

architecture and the customer experience across all channels.

NCR RTS will help Unicoop Firenze deliver a converged

retailing—c-tailing™— experience to their shoppers,

providing a consistent dialogue across retail channels.

When deployed in a SOA, third-party applications or devices—

owned by either the retailer or the consumer—can use NCR

RTS to deliver the same experience regardless of channel or

consumer touchpoint by providing a consistent application of

the retailer’s business rules, pricing and promotional policy to

ensure a uniform customer experience.

The solution The solution benefits

“Deployment of NCR STS enabled us to interface and

unify three separate self-service systems, which has led

to increased efficiencies and reduced operational costs.

NCR STS has also greatly enhanced the effectiveness and

timeliness of our customer engagement campaigns. We

look forward to working with NCR in further extending

the capabilities of the STS solution.”

- Riccardo Rapi, CIO, Unicoop Firenze

Why NCR?

NCR Corporation

3097 Satellite BoulevardDuluth, Georgia 30096USA

www.ncr.com

Experience a new world of interaction

NCR Green - Pantone 361 C

NCR Platinum - Pantone 7544 C

NCR continually improves products as new technologies and components become available. NCR, therefore, reserves the right to change specifications without prior notice.

All features, functions and operations described herein may not be marketed by NCR in all parts of the world. Consult your NCR representative or NCR office for the latest information.

All brand and product names appearing in this document are trademarks, registered trademarks or service marks of their respective holders.

© 2011 NCR Corporation Patents Pending EB10349-0211

With over 125 years of retail experience, NCR is a leading

global provider of assisted- and self-service solutions. We

help our clients around the world improve their customer

interactions, implement change quickly and proactively,

and transform their businesses to become leaders and

change agents. We can help you, too.