ready for a point-of-sale solution that enhances the...
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Ready for a point-of-sale solution that enhances the customer experience and boosts business efficiencies?
Ring Brothers MarketplaceAn NCR Case Study
Ring Brothers Marketplace is a gourmet food store located in
South Dennis, Massachusetts that consists of seven individually
owned specialty shops offering fresh produce, Cape Cod
seafood, specialty food and drinks, and more.
Established in 2002, this unique concept was designed to put
“all the best under one roof.” They created a store where
customers would find the highest quality food sold by small,
mom-and-pop family businesses.
From petite shopping carts and special in-store events to flat-
screen televisions delivering in-store entertainment, Ring Bros.
prides itself on creating a “fun place to shop” and a customer
experience that stands out from the rest.
With a growing business and increasingly busy summer
vacation seasons, Ring Bros. had the challenge of meeting
shopper demand with an outdated DOS-based system that
frequently broke down. In addition, the store needed to
integrate their extensive rewards program—complete with
mobile marketing—into their system, which was not designed
to handle such detailed transactions.
The slow transaction process from the point-of-sale (POS) and
long lines began to frustrate shoppers. Ring Bros. needed a
flexible POS solution that would be scalable enough to handle
new business and future applications for years to come.
The customer The challenge
Key Highlights
Industry/Market:•
Grocery
Challenge:•
Ring Bros. needed a refresh to their front-end to
support growing shopper traffic and the store’s
extensive customer rewards program.
Solution:•
NCR Advanced Checkout Solution o
NCR RealPOS DynaKey o
Peripherals including NCR printers and the NCR oRealPOS High Performance Scanner/Scale
Installation and 24x7 support services from CCR o
Results:•
Reduced training time o
Reduced time to manually process customer o
rewards
Speedier throughput for customers o
Ring Bros. turned to NCR partner CCR Data Services Inc. to
provide a refresh to their front-end operations.
Ring Bros. selected a POS solution, installed by CCR, including
NCR Advanced Checkout Solution (ACS), NCR RealPOS™
DynaKey™ user interface, and NCR peripherals including
printers and the NCR RealPOS High Performance Scanner/
Scale.
Ring Bros. chose this solution for its ability to simplify and
automate their manual customer rewards process, the high
reliability of retail-hardened NCR ACS software and hardware,
and streamlined associate training which saved labor dollars.
With the user-friendly NCR RealPOS DynaKey, and the
outstanding service reputation and response time of CCR, the
checkout time became more efficient and reliable.
The NCR POS solution allows Ring Bros. to speed check out,
particularly rewards transactions, resulting in increased
efficiency and customer satisfaction.
Ring Bros.’ customers accumulate rewards points throughout
each month and receive a coupon once a predefined
threshold is reached. NCR ACS was able to accommodate
this program automatically, whereas their previous system
required extensive manual work. Ring Bros. also wanted to
include an expiration date on each coupon, an important
aspect of managing their rewards system. With the help of
NCR’s solutions specialists, Ring Bros. was able to deploy that
additional functionality.
Improved checkout speed and store productivity
The refined cashier and consumer interface designed by NCR
Human Factors Engineers helps provide reduced associate
training time and calls for assistance, which increases cashier
confidence and productivity.
NCR ACS also helps boost productivity with the solution’s
workbench. Store managers can spot and resolve business
issues quickly without the need to analyze large amounts of
data.
Enhanced customer loyalty
NCR ACS offers a fully featured, flexible POS solution that
helps retailers differentiate the shopping experience for their
customers. A Consumer Marketing module enables powerful
promotional pricing programs with or without a shopper
loyalty card. The module helps retailers implement customized
loyalty programs to attract and retain the most profitable
customers.
The solution The solution benefits
“CCR helped us transition smoothly to a POS solution that
offers the scalability and functionality we need to provide
our customers with a rewarding shopping experience, and
our associates with a fast and simple way to work efficiently
at the POS. Our new NCR software and hardware solution
helps get our customers through the line with speed, and
provides the investment protection we need for our growing
business.”
- Don Fallon, General Manager, Ring Brothers Marketplace
Why NCR?
NCR Corporation
2651 Satellite BoulevardDuluth, Georgia 30096USA
www.ncr.com
Experience a new world of interaction
NCR Green - Pantone 361 C
NCR Platinum - Pantone 7544 C
NCR continually improves products as new technologies and components become available. NCR, therefore, reserves the right to change specifications without prior notice.
All features, functions and operations described herein may not be marketed by NCR in all parts of the world. Consult your NCR representative or NCR office for the latest information.
NCR RealPOS is either a registered trademark or trademark of NCR Corporation in the United States and/or other countries. All brand and product names appearing in this document are trademarks, registered
trademarks or service marks of their respective holders.
© 2010 NCR Corporation Patents Pending EB10252-0310
With over 125 years of retail experience, NCR is a leading
global provider of assisted- and self-service solutions. We
help our clients around the world improve their customer
interactions, implement change quickly and proactively,
and transform their businesses to become leaders and
change agents. We can help you, too.