MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

WHO WE ARE

Our Presenters

Jenna Rogers MARKETING MANAGERCHANNEL PARTNERS

Brittney Holcomb DIGITAL MARKETING MANAGERTHE FINANCE MARKETING GROUP

Alex Vasilakos MARKETING DIRECTORTHE FINANCE MARKETING GROUP

INTRODUCTION

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

FACEBOOK

What is FacebookFACEBOOK

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

1.15 billio

n users

• Difference Between Personal & Business Pages

• Develop Page Likes

• Increase Network Outreach

• Targeted Ads For Business Development

• Integrate & Track Using Analytics

The WhyFACEBOOK

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

• Builds Positive Brand Identity• Connect to potential customers• Increase trust

• 82% of buyers say they trust a company more when it’s CEO or senior leadership are active on FB. And yet 36% of executives say their CEO either doesn’t care or cares little about the company’s reputation on social media (according to GroSocial)

• Increases SEO (search engine optimization)• Drives Google to regard your website as more authoritative/important• Increases traffic to your website

• Delivers better customer service• Allows real–time communication + engagement with customers• See first hand what is being said about your business

Tactics you should do with Facebook to market your business

FACEBOOK

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

Here are 4 essential tactics for success:

• Use Facebook Real Estate Wisely• Visual is Vital• Breaking through Edgerank

• What is Edgerank: an algorithm developed by Facebook to help determine which posts are displayed within the news feed, the algorithm is governed by three main variables:

1. Affinity or the relationship between two objects2. Weight or the value of the interaction as determined by

Facebook3. Time decay or the recent of the object

• Raising affinity with fun, engaging, inspiring, highly shareable visuals.• Tie content back to your offer/site

LINKEDIN

What is LinkedInLINKEDIN

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

300 millio

n users

• Social Network For Business Professionals

• Personal vs. Business Pages

• User Target Search

• Increase Outreach & Business Development

• Consumer Research

• Custom Analytics System

2 new users joining every

second!

The WhyLINKEDIN

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

• Increased visibility for your brand• Increases SEO• Brings traffic back to your website

• Company pages are interactive• Add rich media content • Product offerings

• Network Through Groups

• Create Instant Authority With Your Own Group

• Recruit new talent

Tactics you should do with LinkedIn to market your business

LINKEDIN

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

Here are 3 essential tactics for success:• Optimized business page and individual employee pages

• Search for conversations with LinkedIn Signal

• Engage with LinkedIn today, group, and your newsfeed• It’s important to join relevant groups for engagement and to find lead

opportunities• LinkedIn Today is an aggregate of the top news around your

connections and the companies you follow.

TWITTER

What is TwitterTWITTER

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

550millio

n users

• Real Time Updates

• Tweets, Retweets, & Everything Between!

• Consumer Outreach

• Direct Communication Channel

• Promoted Posts/Ads

• Integrate & Track Using Analytics

215million

monthly active users

The WhyTWITTER

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

• Connect with customers• Customer feedback• Find out what they like/dislike• Network

• Branding• Refine your brand• Marketing• Market products/services to more people for free

• News• Twitter is the fastest outlet to spread news• Share + learn updates about your company or industry

Tactics you should do with Twitter to market your businessTWITTER

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

Here are 3 essential tactics for success:

• Organic and Promoted Tweets

• A/B Test, measuring and optimize

• Keyword streams for listening

GOOGLE+

What is Google+GOOGLE+

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

Over 1

billion users

• Own & Ranked By Google

• Personal, Business, & Community Pages

• Google ‘My Business’

• Increase Local Search

• Integrate & Track With Analytics

359million

monthly active users

The WhyGOOGLE+

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

• Highest ranking for SEO• Google ranks it’s social media platform higher than others• Every Google+ post or business page is like it’s own webpage

• Activity level is irrelevant on Google+

• Best option for social ads

• Direct customer interaction

Tactics you should do with Google+ to market your business

GOOGLE+

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

Here are 4 essential tactics for success:

• Use a big bold cover photo and update it regularly

• Include keywords and relevant links to your about page

• Post often and optimize for best search results

• Build up your circles• Hold regular Google hangouts and invite folks using the event invites• Connect with other businesses• Build your personal circles first• Comment on and share other peoples content

YOUTUBE

What is YouTubeYOUTUBE

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

2nd largest search engine

• Visual & Easily Digestible Content Has Higher ROI

• Upload Video Content For Businesses, Such As:• Testimonials• New Product/Service

Highlights• Infographic Videos• How To’s & Tutorials• Owned By Google

• Integrate & Track With Analytics

Over 1billion

monthly active users

The WhyYOUTUBE

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

• Creating original video content improves your SEO• Video is shared regularly through social media and email• Video on your website enhances the quality of your site and entices

visitors to stay longer

• Video is a powerful branding tool• Video allows you to capture emotion and visual attributes that leave a

lasting impression• Video helps convey messages that can be lost through written

information

• Opportunity• Video is a highly sharable format• Video is easy and inexpensive to produce

Tactics you should do with YouTube to market your business

YOUTUBE

MARKETING IN A SOCIAL AGETHE WHAT, THE WHY AND THE HOW

Here are 3 essential tactics for success:

• Optimize your channel• YouTube is becoming its own search engine

• Optimize Individual Videos

• Encourage comments and subscribers• We always forget that YouTube is no just a place to watch cat videos

but it is a social network as well. Commenting, liking, and subscribing to other relevant videos/channels is a great way to generate engagement and traffic to your page.

THANK YOU