SHERWOOD COLLEGE OF MANAGEMENT,LUCKNOW

FACULTY GUIDE SUBMITTED BY

MR. P.CHATTERJI MS. DEEPTI

HOD OF MBA MBA 2nd Year

Roll no. 1006170031

INTRODUCTION

Banks are providing home loans at cheapest rate to attract consumers towards them. The

bank will decide how much loan you are eligible for depending upon your income and

various other parameters.

Various Types of Home Loans:

Home Purchase Loans

Home Improvement Loans

Home Construction Loans

Home Extension Loans

Home Conversion Loans

Land Purchase Loans

Bridge Loans

Mortgage Loans

OBJECTIVE OF THE STUDY

• How Housing Loans are leading these

days in consumer credit market?

•Consumer Behavior towards home

loans.

• How LICHFL and Other banks are

lacking behind and leading to each

other.

RESEARCH METHODOLOGY

The purpose of methodology is to describe the process involved in research work. This includes

the overall research design, data collection method, the field survey and the analysis of data.

SOURCE OF DATA COLLECTION:

primary

Secondary Data

OBJECTIVES:OBJECTIVES:

To know the customer behavior towards Home Loans

To compare the LICHFL with other Housing Finance Companies

DATA ANALYSIS

BANKS/ BASIS LICHFL HDFC ICICI SBI OTHERS

PREFERENCE38% 39% 18% 3% 2%

DOCUMENTATION FORMALITY 35% 33% 9% 16% 7%

CUSTOMER SERVICE33% 39%% 12% 5% 1%

MINIMUN INTEREST RATE 44% 23% 9% 25% 2%

AFTER SALES SERVICE31% 39% 9% 12% 12%

CUSTOMER EVALUATION ABOUT LICHFL

BASIS YES NO

CUSTOMER PROTECTION57% 43%

PERSONALIZED SERVICES 52% 48%

CUSTOMER HANDLING43% 57%

HDFC

During the survey , it was found that HDFC is

the most preferable organization.

HDFC is providing best customer service to

all customers

Due to its high interest rates

HDFC is also having least documentation

formalities

HDFC should improve their website

ICICI

During the survey it was found –

Public are not much aware

ICICI doesn’t provide transparency to the

customers

ICICI has high interest rate

No doubt the customer servie of ICICI is far

better than the govt. loans organization.

FINDINGS

SBI

having minimum interest rate at home loans.

n no. of documentation formalities

Inspite of providing the transparency in the

information , customer gets fear of taking loans due

to its time taking processing in home loans.

SBI home loans should improve after sales service

 

LICHFL

having a minimum Interest Rate.

The processing time is too long,

long process of documentation formalities

LICHL should improve after sales service .

Website of LIC HFL should be continuously

updated

SUGGESTIONSSUGGESTIONS

CONCLUSION

Home Loan companies should always try to update their policies according to needs

of customers. Some points to be remember are as follows:

attention should be paid to staff so that they can provide information to client in

better way and able to solve every problem of clients.

Disbursement should be on on proper time for customer convenience and also for

increase in profit margin.

Prepayment, documentation formalities, interest rates, disbursement, after sales

services.. etc should be manage by company for customer satisfaction as well as to

gain profit to the market.