FEC Innovation& Idea’s Forum

IntroductionsNeil Scott background…

• Highlight and share new innovative ideas• Discuss new products and concepts• What does the future hold for the industry• Challenge industry norms• Stimulate discussions • Inspire and excite

Opening Statement

Things haven’t changed…

1. DiscussionQ - Why is there not a indoor play centre operator (a national chain) on every retail and/or leisure park in the UK???

2. Location?

• Traditional Industrial Estate• Trade Counter• Leisure Park• Retail Park• High Street• Edge of Town / Farm Park• Part of a larger Attraction eg: a Theme Park

3. Product

• What is our product? • Any innovations in equipment/models?• New technology – are we taking advantage?

Price Comparisons

42 centres ~80 locations Part of Merlin ~30 centres£36 £40.20 £200 £112

For a typical family of four…

How does your site compare on price?

“Prices at theme parks such as Alton Towers, Thorpe Park and Legoland have soared in four years, with family passes costing £50 more on average”

4. Price• USA – Charging for fun, creating memories and family experiences• Low price competitors … with the same

product!• What is the perceived value of indoor play?• Play equipment is static – phase 1, phase 2 …CASHFLOW for a new start up business Q - How do you make play pay?

Utopian Site• 10,000 sq ft – elements of variation• Few acres outside • Multiple revenue streams• Edge of town • Experiences that brings families together therefore increases dwell times and thus spend per head.

What is your businessesutopia and how can you

achieve it??