Behind the Scenes: WildJunket Magazine

WTM - Social Market 2012

Nellie HuangAlberto Molero

www.wildjunket.com

Who are we?• Started WildJunket.com in 2008 – ranked

one of the top travel blogs

• Branched out into travel writing – contributed to several magazines

• Launched WildJunket Magazine – a new product created based on our passion for travel and new media

www.wildjunket.com

• Digital flipbook magazine for iPad and tablet device readers

• Long-form travel narratives with a storytelling element

• Interactive multimedia (videos and links)

• Available on Zinio, Magzter and our iOS app

What is WildJunket Magazine About?

• To expand beyond the website• To package and deliver our content in a

more creative way• To interact with readers on a different scale• Right time, right audience

“(New York, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in

digital form.”

Why A Digital Magazine?

Skills Needed for Magazine Production

• Editorial/ writing experience

• Marketing skills• Contacts• An eye for

photography• Software

knowledge• Graphic design

• Network of writers/bloggers• Making connections via TravMedia,

Media Bistro, Writers.com, and social media

• Editorial assistant• Sales executive• Interns

Building Our Team

www.wildjunket.com

Beyond PublishingOur job is not done after publishing.

•Marketing plan – giveaways, reviews, press releases, social media•Establishing contact with potential advertisers•Managing our subscribers•Creating more products to keep readers interested

What’s Next?

•New website dedicated to the magazine, so our magazine content reaches more audience

www.wildjunketmagazine.com

•FREE magazine distribution to newsletter subscribers•Publishing on Kindle and Barnes&Noble•More products such as photography ebook series

Contact information

Where to find us:contact@wildjunket.com

www.wildjunket.com

facebook.com/wildjunket

twitter.com/wildjunket