NESTLÉ® GOOD START®

is now Gerber® Good Start®!Introducing GERBER GOOD START Infant Formula A child’s nutrition journey begins at birth. And now the most trusted brand in the baby aisle is a part of that journey every step of the way. Breastmilk is the best start for babies. But for those who can’t or choose not to breastfeed, GOOD START Infant Formula is the first step in Start Healthy, Stay Healthy™ – an integrated nutrition system for children 0-48 months.

Milk-Based Formulas Featuring Easy to Digest COMFORT PROTEINS®

GOOD START milk-based formulas are the first and only infant formulas that take the extra steps to create COMFORT PROTEINS. Our unique two-step process starts with gentle 100% whey protein, the highest quality protein used in infant formula. Then, we break down this gentle whey protein ingredient into smaller pieces to be easy to digest. We call them COMFORT PROTEINS, and only GOOD START milk-based formulas have them.

GOOD START® GENTLE PLUS™

(for Babies 0-12 Months):• Nutrition for natural immune system support with a blend of zinc, vitamin A and antioxidant¹ vitamins C and E• Made with 100% whey protein, partially hydrolyzed for easy digestion• DHA & ARA to support visual and cognitive development6-10

• Prebiotics to support digestive health11-13

• Supports healthy growth and development14

GOOD START® 2 GENTLE PLUS™

(for Babies 9-24 Months†):• Nutrition for natural immune system support with a blend of zinc, vitamin A and antioxidant¹ vitamins C and E• Made with 100% whey protein, partially hydrolyzed for easy digestion2-5

• DHA & ARA to support visual and cognitive development6-10

• Prebiotics to support digestive health11-13

• A nutritious alternative to cow’s milk• 38% of the Daily Value for calcium in 8 fl. oz.

Product Information

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Soy-Based Formulas Featuring Easy to Digest GENTLE SOY PROTEINS®

For moms who supplement breastmilk or use formula exclusively and prefer a vegetarian based infant formula or their doctor recommends a soy-based formula, iron-fortified GERBER GOOD START SOY PLUS is an excellent choice.

GERBER® GOOD START® PROTECT PLUS®

(for Babies 0-12 Months): • Bifidus BL™* – beneficial cultures like those found in breastmilk – and a blend of zinc, vitamin A and antioxidant¹ vitamins C and E to help strengthen and support a healthy immune system15-18

• Made with 100% whey protein, partially hydrolyzed for easy digestion2-5

• DHA & ARA to support visual and cognitive development6-10

• Supports healthy growth and development14

GERBER® GOOD START® 2 PROTECT PLUS® (for Babies 9-24 Months†):• Bifidus BL™* – beneficial cultures like those found in breastmilk – and a blend of zinc, vitamin A and antioxidant¹ vitamins C and E to help strengthen and support a healthy immune system15-18

• Made with 100% whey protein, partially hydrolyzed for easy digestion2-5

• DHA & ARA to support visual and cognitive development6-10

• A nutritious alternative to cow’s milk• 38% of the Daily Value for calcium in 8 fl. oz.

GERBER® GOOD START® SOY PLUS™ (for Babies 0-12 Months):• Nutrition for natural immune system support with a blend of zinc, vitamin A and antioxidant¹ vitamins C and E• DHA and ARA to support visual and cognitive development• Made with partially hydrolyzed soy protein for easy digestion• Supports healthy growth and development

GERBER® GOOD START® 2 SOY PLUS™ (for Babies 9-24 Months†):• Nutrition for natural immune system support with a blend of zinc, vitamin A and antioxidant¹ vitamins C and E• DHA and ARA to support visual and cognitive development6-10

• Made with partially hydrolyzed soy protein for easy digestion• A nutritious alternative to cow’s milk• 38% of the Daily Value for calcium in 8 fl. oz.

1. Dietary Reference Intakes for Vitamin C,Vitamin E, Selenium, and Carotenoids. National Academy Press, 2000. 2. Curd-formation characteristics. Data on file, Nestlé Infant Nutrition, 2003. 3. Billeaud C et al. Eur J Clin Nutr 1990;44(8):577–83. 4. Hyams JS et al. Pediatrics 1995;95(1):50–4. 5. Malacaman EE et al. J Pediatr Gastroenterol Nutr 1985;4(5):771–3. 6. Birch EE et al. Pediatr Res 1998;44(2):201–9. 7. Birch EE et al. Dev Med Child Neurol 2000;42(3):174–81. 8. Hoffman DR et al. J Pediatr Gastroenterol Nutr 2000;31:540–53. 9. Koletzko B et al. Proc Nutr Soc 2000;59(1):3–15. 10. Uauy R et al. Proc Nutr Soc 2000;59(1):3–15. 11. Ben XM et al. Chin Med J (Engl.) 2004;117:927-31.[5] 12. Fanaro S et al. J Pediatr Gastroenterol Nutr. 2009;48(1):82-88. 13. Williams T et al. Microb Ecol. 2009;57:584-585.14. Specker BL et al. Pediatrics 1997;99(6):E12–8. 15. Fooks L et al. Br J Nutr 2002;88(Suppl 1):S39–S49. 16. Fukushima Y et al. Int J Food Microbiol 1998;42:39–44. 17. Rautava S et al. Pediatr Res 2006;60(2):221–4. 18. Langhendries JP et al. J Pediatr Gastroenterol Nutr 1995;21(2):177–81.

GERBER GOOD START will be available nationwide beginning February 2010. Suggested retail prices range from $19.00–$25.00 per 24 oz. canister. The Start Healthy, Stay Healthy™ Menu Plannerhttp://menuplanner.gerber.com

GOOD START® is a routine formula brand, if you suspect baby is prone

to allergy, use only under a doctor's supervision.

* Provides the live and active probiotic cultures Bifodobacterium Iactis.

Bifodobacteria are the most abundant type of culture found in the

digestive system of breastfed babies.

† Started formulas are adequate for the first year of life.

The Start Healthy, Stay Healthy Milestone Symbols and Benefit Band

are trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland.

All trademarks are owned by Nestlé. ©2010 Nestlé. All rights reserved.

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