FIELD MANAGEMENT CASE STUDYNESTLÉ

STREAMLINED FIELD DATA-CAPTURESAVING TIME AND BOOSTING ACCURACY

Nestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.

WHO IS NESTLÉ

Field teams used to photograph Nestlé products

in supermarkets using digital cameras to capture how they

were presented. The images were saved on to SD cards

and gathered for quarterly team meetings. The

information reviewed was out-of-date, hard to find, fragmented

and unreliable.

NESTLÉ’S CHALLENGE AND OUR SOLUTION

Our custom .NET solution, with a Windows Mobile

and an iOS app., allowed Nestle’s team to take photos

in-store. The photos were mapped against Google maps to

provide a view of an aisle and the Share of Shelf was calculated.

WHAT WE DELIVERED

A custom .NET solution with a Windows Mobile and an iOS app

As Nestlé’s field sales operations is a complex practice, we spent time analysing the process step-by-step, through interviews, in-store visits and time & motion studies. We concluded that we needed to emulate Google’s Street View inside stores. We created a prototype that was tested in the field and all input was fed back into our production process.

» Business Analysis » User Experience » Analytics » .Net Development » iOS & Windows Mobile

» iOS Development » Windows mobile development » Microsoft .NET » Microsoft SQL Server

HOW WE DID IT

SKILLS USED TECHNOLOGIES USED

THE OUTCOME

In the field, 350 sales reps are now able to complete their audits a lot faster, with less hassle and fewer errors. Senior Management can now get instant,

reliable and well presented reporting with a clear audit trail.

thousands hundreds £millionsof photos taken of sales reps

use the systemdaily

saved in labour hours