nestle ppt (mkt mgt)

8/11/2019 Nestle Ppt (Mkt Mgt)

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PRESENTED TO:

HEMANGI MADAM

PRESENTED BY:ABHINAV 52

MITALI 53

VISHNU 54


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INTRODUCTION

Nestl is a Swiss-German word whichmeans Little Nest which is its trademark

Nestl is the worlds number one food

company

5thlargest company of the worldaccording to its turn over

2 million 31 thousand people employedfrom all over the world


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Present in 81 countries of the globe having 522

factories

Over 700 products renovated or innovated in the

past five years, with wellness in mind.

The 4 branch offices in the country help facilitate

the sales and marketing of its products.

They introduced product in India at Moga in 1961.

They are in Delhi, Mumbai, Chennai and Kolkata.

The Nestl India head office is located in Gurgaon,

Haryana.


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HISTORY

Henri Nestl established

Nestl in 1867 in Switzerland

(Vevey HQ)

His first product was

lactogen formula for infants

by the name Farine Lacte

Brand mark


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Recent brand mark


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MISSION STATEMENT

Nestl is the largest food company in

the world. But, more important to them

is to be the world's leading food

company.


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BRANDS

Quality and nutritional value are the

essential ingredients in all of its

brands.

Millions of people prefer Nestl

products every day, happy with the

addition to their wellness that theybring.

Today Nestl is present in

different markets with the following

main brands:-


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Baby Foods

Breakfast Cereals

Beverages

Bottled Water

Chocolate ConfectioneryDairy Products

Food Services

Ice Cream

Prepared FoodsPet care

Pharmaceuticals

Cosmetics


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INTRODUCTION GROWTH MATURITY DECLINE

P

R

O

U

C

T

S

A

L

E

S

NESTLE PLC


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SWOT ANALYSIS

Value added productsBrand name

Unique features and technologiesGood advertising strategies

WEAKNESS:

Less consumer research in fewareas.(High price)Less consumer attractionLimited variety

STRENGHTS:


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Opportunity:

Market expansion by using bio-technology.Possible new market.Expansion of product line to meet

broader range of customer needs.

Threats:

Tough competitors like Cadbury,

Amul , etcNew and indirect competitors Product acceptance


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SOLUTIONS/SUGGESTIONSBonus packages and increment in salaries for aselective level of work and efficiency should be

awarded to attract the employees concern.

Staff should be made more responsible by

implementing strict rules and regulations and taking

disciplinary actions against any un-professional

behavior.

Skilled workers of the company should join the

security department to enhance the system.


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Long term agreements to be signed with

governmental departments.

A small part of the budget should be spent for the

management of the office.

Inventory should be maintained.


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CONCLUSIONNestle is a market leader due to different reasons:

Its price is high against its competitors but it

matches its quality with its competitors.

Nestle is using its brand name to

promote its products & its very

popular as compared to its

competitors.

Its packaging is good.

We can easil find Nestle from an retailer sho .


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Due to its advertisement, Nestle attracts more

customers & has very prosperous future if it continues

to promote its products and bring all the possible

innovational aspects using different product line

strategies.

It has always maintained the quality of its products.

Despite of all the facts, theres need to maintain thecondition of office and enhance the security.

Behavior of employees is not professional and

every department should treat equally.


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T h a n k y o u

nestle ppt (mkt mgt)

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