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1 Net zero housing transformation in the Netherlands Prof. Anke van Hal PhD MSc CaGBC-conference Building Lasting Change Stream1, session 4 June, 4 th , 2014 Toronto before after (energy neutra l in 10 days)

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Page 1: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Net zero housing transformation in the Netherlands

Prof. Anke van Hal PhD MSc

CaGBC-conference

Building Lasting Change

Stream1, session 4

June, 4th, 2014

Toronto

before

after (energy

neutra l in 10 days)

Page 2: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Delft University of Technology

Faculty of Architecture

Page 3: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Nyenrode Business Universiteit

Leadership, entrepreneurship, stewardship

Page 4: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Parallel52

www.parallel52.org Holland Booth #1621

Page 5: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

Page 6: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

Page 7: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

2000 2009/2014

Page 8: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

2000 2009/2014

Integrated quality collaboration

trust a target group approach

Page 9: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen.

and search for their personal needs.

2009/2014

Page 10: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen. and

search for their personal needs.

Use the knowledge of

human sciences.

2009/2014

Page 11: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Example: pay back time

X = Y + Y+ Y + Y + Y

Page 12: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Example: pay back time

X = Y + Y+ Y + Y + Y

Loss aversion

Page 13: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Example: pay back time

X = Y + Y+ Y + Y + Y

Reduced value because of deffered

benefit

Page 14: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen. and

search for their personal needs.

Use the knowledge of human sciences. Broaden the

scope.

2009/2014

Page 15: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

2009/2014

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Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen. and

search for their personal needs.

Use the knowledge of human sciences.

Broaden the scope. The merger of interests

perspective

Page 16: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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The Merger of Interests perspective

step 1.

Analysing the needs of the people here & now

step 2. Meeting those needs in a way that also respects the needs of the

people there & later.

step 3. Creating ways to get it financed

Page 17: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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The Merger of Interests perspective

Page 18: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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The Smart & Speedy program (2009-2013)

Focus on the standardized developed dwellings from the 60’s and 70’s Bron: Overvecht.nu

Page 19: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Nyenrode Network Smart & Speedy (Slim & Snel),

exchange of knowledge and experiences

The Smart & Speedy program (2009-2013)

Page 20: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Energy Jump Practice program Smart &

Speedy 6 housing associations,

200 dwellings, new ways of procurement

The Smart & Speedy program (2009-2013)

Page 21: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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The Smart & Speedy program (2009-2013)

Research by Nyenrode University regarding existing

knowledge

Bron: Overvecht.nu

Page 22: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Bus stop

Some findings

Page 23: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Shoe storage

Some findings

Page 24: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Wide window sill

Some findings

Page 25: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Integrating the findings in daily practice

http://whowasaristotle.com

Page 26: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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‘brede vensterbank’

Reality game

Page 27: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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The Gaining Momentum Project (2013-2020)

3 housing associations,

5 building developers,

111.000 dwellings, new technologies

and new processes

Page 28: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Action (PhD) research

prototypes

The Gaining Momentum Project (2013-2020)

Page 29: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Someone lives here!

Source: Joost Brouwers

Page 30: Net zero housing transformation in the Netherlands · Net zero housing transformation in the Netherlands. Prof. Anke van Hal PhD MSc . CaGBC-conference . Building Lasting Change

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Broadening the scope & collaboration

www.parallel52.org Holland Booth #1621